complete new bie in copywriting, where should i start?

ankur sharma · 04-11-2011, 11:07 PM

Anyone can point me to a complete copywriting course? Finally, i have decided to learn copywriting. I am looking for complete product, which basically start from scratch. Also, i have a question. I see different kind of fonts being used in headlines.

Even for sales letter's main body, fonts are really different. How to know which fonts will bring that "professional" look in my sales copy?

Thanks in advance

Rezbi · 04-11-2011, 11:27 PM

Okay, you said 'course' not 'book'. So I'm going to assume you really do mean a course and not a book.

Having said that, what's your budget?

ankur sharma · 04-11-2011, 11:32 PM

Quote:

Originally Posted by Rezbi

Okay, you said 'course' not 'book'. So I'm going to assume you really do mean a course and not a book.

Having said that, what's your budget?

Course, yeah, coz i like it more rather than books. However, suggest me books also. I will try to get hold of them also.

Actually, i said course, because i will have more things at one place. I do not want to scout 1000 places to learn 1000 things.

In the beginning, i want to concentrate on one "shaolin temple" only.

Regarding budget, i will afford it, so thats no issue. Just give me recommendations in both lower strata ($20 , $40 ) and higher strata (2k)

Thanks

MissLauraCatella · 04-11-2011, 11:42 PM

Regarding your fonts question, Serif fonts (fonts with little "feet" on the ends of letters like Times New Roman) are easier to read (for a majority), so you may want to consider sticking to those types of fonts in the body of your copy. Sans serif fonts (without the feet, like Verdana, Arial, Tahoma) have a more clean and professional look so they're typically used for headlines.

Paul Hooper-Kelly · 04-12-2011, 02:34 AM

Hi Ankur,

If you are writing copy to be shown on line, it is generally thought 'sans-serif' fonts, such as Verdana, Arial or Tahoma are easier to read on a computer screen.

But for direct mail copy (printed on paper), it's best to use 'serifed' fonts, such as Georgia or Times, because the serifs tend to take the readers eye along the line, making it easier to read.

In both cases, headlines and sub-headlines are best in 'sans-serif'.

Warmest regards,

Paul

MissLizzie · 04-12-2011, 03:35 AM

Hey Ankur - Hope that you find the course that's right for you. I know that this issue's been discussed on the forum before, so this thread might help you make your decision a little bit easier!

Top Copywriting Programs / Home Study Course

William10 · 04-12-2011, 06:28 AM

two of the available easiest fonts to read are: "Helvetica" and "times new roman", the majority of Australian University's require assignments to be written using "times new roman" for this reason. these two fonts are also seen to be two of the most professional, they may not be the most eye catching, however they will definitely be more likely to send a more "professional message" to your customers and subscribers than that of for example a font such as "STENCIL" which may be seen to be a more eye catching font.

ankur sharma · 04-12-2011, 06:33 AM

What are the fonts used in this?

Coffee Shop Millionaire

BrianMcLeod · 04-12-2011, 06:57 AM

Quote:

Originally Posted by ankur sharma

What are the fonts used in this?

Coffee Shop Millionaire

Myriad Pro and Tahoma

Rezbi · 04-12-2011, 08:06 AM

Here's three:
Finally! A Proven Way Any Marketer Can Write A Good Online Sales Letter
http://www.warriorforum.com/warrior-...-000-year.html
Your Own Profitable Copywriting Service... On A Plate! Here's How...

I haven't used any of them, but from what I've read, they're all good.

Just read the details, make a choice and go for it. They're all within your 2k budget.

Edit: You get feedback with these, which is essential.

Christopher Abraham · 04-12-2011, 08:11 AM

John Carlton's Simple Writing System is good for newbies. It costs $800.

If you're serious about learning, you definitely should read and re-read the following books: Tested Advertising Methods by John Caples, How To Write A Great Advertisement by Victor Schwaab, Scientific Advertising and My Life In Advertising by Claude Hopkins.

Boseephus · 04-12-2011, 01:09 PM

Has anyone tried Jason Fladlien's Copywriting course?

buyqualityarticles · 04-12-2011, 05:05 PM

Have you researched and decided on any of the suggestions? What did you discover?

ARSuarez · 04-14-2011, 10:43 PM

Lower strata - Brian Keith Voiles "Ad Magic" on one disk off ebay (guy with the resell rights sells a single disk for $17.95 with all the info).

Upper strata - Clayton Makepeace's "Quick-Start Copywriting System." Email Wendy at the office and ask if they still have it. The final price was $697. And this thing - if practiced diligently - will make a mean writer out of you.

Best,

Angel

wilmath · 04-20-2011, 10:53 AM

The books mentioned above are a great place to start. If you can't afford all of them check out your library. If you live near a college campus that has a journalism school check out their library.

04-11-2011, 11:07 PM	#1
ankur sharma Walk the Talk War Room Member Join Date: May 2007 Location: , , . Posts: 1,713 Thanks: 93 Thanked 105 Times in 52 Posts Social Networking	complete new bie in copywriting, where should i start? Anyone can point me to a complete copywriting course? Finally, i have decided to learn copywriting. I am looking for complete product, which basically start from scratch. Also, i have a question. I see different kind of fonts being used in headlines. Even for sales letter's main body, fonts are really different. How to know which fonts will bring that "professional" look in my sales copy? Thanks in advance

04-11-2011, 11:27 PM	#2
Rezbi Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom. Posts: 1,547 Thanks: 226 Thanked 215 Times in 181 Posts Social Networking Contact Info	Re: complete new bie in copywriting, where should i start? Okay, you said 'course' not 'book'. So I'm going to assume you really do mean a course and not a book. Having said that, what's your budget?
	How To Make A Mint As A High-Paid Expert Free 13-Point Copy Inspection Makes Your Website Sell Like Crazy …

04-11-2011, 11:42 PM	#4
MissLauraCatella the copy poet War Room Member Join Date: May 2010 Location: New York, NY Posts: 267 Blog Entries: 1 Thanks: 174 Thanked 174 Times in 60 Posts Social Networking Contact Info	Re: complete new bie in copywriting, where should i start? Regarding your fonts question, Serif fonts (fonts with little "feet" on the ends of letters like Times New Roman) are easier to read (for a majority), so you may want to consider sticking to those types of fonts in the body of your copy. Sans serif fonts (without the feet, like Verdana, Arial, Tahoma) have a more clean and professional look so they're typically used for headlines.
	6x WSO Of The Day Copywriter To The Stars Cuts Her Price 50% For You! Click here now. (2 left) Freebie LOVE for you: How Mind Control Is As Easy As Telling The Three Little Pigs (yes optin) ;)

04-12-2011, 02:34 AM	#5
Paul Hooper-Kelly $1.33 MILLION Marketer War Room Member Join Date: May 2007 Location: King William's former royal hunting forest, Hampshire, England, UK Posts: 456 Thanks: 9 Thanked 75 Times in 54 Posts Social Networking	Re: complete new bie in copywriting, where should i start? Hi Ankur, If you are writing copy to be shown on line, it is generally thought 'sans-serif' fonts, such as Verdana, Arial or Tahoma are easier to read on a computer screen. But for direct mail copy (printed on paper), it's best to use 'serifed' fonts, such as Georgia or Times, because the serifs tend to take the readers eye along the line, making it easier to read. In both cases, headlines and sub-headlines are best in 'sans-serif'. Warmest regards, Paul
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04-12-2011, 03:35 AM	#6
MissLizzie Lizzie Winchester War Room Member Join Date: Feb 2011 Location: Greenwich, London Posts: 117 Thanks: 25 Thanked 43 Times in 35 Posts	Re: complete new bie in copywriting, where should i start? Hey Ankur - Hope that you find the course that's right for you. I know that this issue's been discussed on the forum before, so this thread might help you make your decision a little bit easier! Top Copywriting Programs / Home Study Course

04-12-2011, 06:28 AM	#7
William10 Active Warrior War Room Member Join Date: Mar 2011 Location: Australia, Melbourne. Posts: 40 Thanks: 45 Thanked 8 Times in 3 Posts Social Networking	Re: complete new bie in copywriting, where should i start? two of the available easiest fonts to read are: "Helvetica" and "times new roman", the majority of Australian University's require assignments to be written using "times new roman" for this reason. these two fonts are also seen to be two of the most professional, they may not be the most eye catching, however they will definitely be more likely to send a more "professional message" to your customers and subscribers than that of for example a font such as "STENCIL" which may be seen to be a more eye catching font.

04-12-2011, 06:33 AM	#8
ankur sharma Walk the Talk War Room Member Join Date: May 2007 Location: , , . Posts: 1,713 Thanks: 93 Thanked 105 Times in 52 Posts Social Networking	Re: complete new bie in copywriting, where should i start? What are the fonts used in this? Coffee Shop Millionaire

04-12-2011, 08:06 AM	#10
Rezbi Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom. Posts: 1,547 Thanks: 226 Thanked 215 Times in 181 Posts Social Networking Contact Info	Re: complete new bie in copywriting, where should i start? Here's three: Finally! A Proven Way Any Marketer Can Write A Good Online Sales Letter http://www.warriorforum.com/warrior-...-000-year.html Your Own Profitable Copywriting Service... On A Plate! Here's How... I haven't used any of them, but from what I've read, they're all good. Just read the details, make a choice and go for it. They're all within your 2k budget. Edit: You get feedback with these, which is essential.
	How To Make A Mint As A High-Paid Expert Free 13-Point Copy Inspection Makes Your Website Sell Like Crazy …

04-12-2011, 08:11 AM	#11
Christopher Abraham Active Warrior War Room Member Join Date: Mar 2011 Location: World Wide Web Posts: 40 Thanks: 31 Thanked 7 Times in 6 Posts	Re: complete new bie in copywriting, where should i start? John Carlton's Simple Writing System is good for newbies. It costs $800. If you're serious about learning, you definitely should read and re-read the following books: Tested Advertising Methods by John Caples, How To Write A Great Advertisement by Victor Schwaab, Scientific Advertising and My Life In Advertising by Claude Hopkins.

04-12-2011, 01:09 PM	#12
Boseephus Active Warrior Join Date: Dec 2010 Posts: 61 Thanks: 5 Thanked 5 Times in 5 Posts	Re: complete new bie in copywriting, where should i start? Has anyone tried Jason Fladlien's Copywriting course?

04-12-2011, 05:05 PM	#13
buyqualityarticles Warrior Member Join Date: Mar 2011 Posts: 8 Thanks: 1 Thanked 0 Times in 0 Posts	Re: complete new bie in copywriting, where should i start? Have you researched and decided on any of the suggestions? What did you discover?

04-14-2011, 10:43 PM	#14
ARSuarez HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Port Saint Lucie, FL Posts: 403 Blog Entries: 4 Thanks: 413 Thanked 213 Times in 129 Posts	Re: complete new bie in copywriting, where should i start? Lower strata - Brian Keith Voiles "Ad Magic" on one disk off ebay (guy with the resell rights sells a single disk for $17.95 with all the info). Upper strata - Clayton Makepeace's "Quick-Start Copywriting System." Email Wendy at the office and ask if they still have it. The final price was $697. And this thing - if practiced diligently - will make a mean writer out of you. Best, Angel

04-20-2011, 10:53 AM	#15
wilmath Active Warrior Join Date: Apr 2011 Location: Eugene, Oregon Posts: 58 Thanks: 22 Thanked 11 Times in 10 Posts	Re: complete new bie in copywriting, where should i start? The books mentioned above are a great place to start. If you can't afford all of them check out your library. If you live near a college campus that has a journalism school check out their library.