The Best Copywriting Book Of All Time

AlreadyFree1 · 04-13-2011, 12:47 PM

I just got into Internet Marketing recently, and am looking for the staple product or the all-time best book on Copywriting. The "Think And Grow Rich" of Copywriting for example. I'm not talking about a book that you or your friend wrote on the tips and techniques of copywriting mastery... or anything like that, but a tried and true classic on all the basic and ESSENTIAL Principles necessary to succeed in Copywriting,

Any and all help would be appreciated!

WebRank1 · 04-13-2011, 12:51 PM

2 words, 2 books, Eugene Schwartz.
Check out Amazon for the books.

Also refer to the dedicated thread on what to read here on WF.

Mark

Ken_Caudill · 04-13-2011, 12:53 PM

Joe Sugarman's Triggers.

esk · 04-13-2011, 12:56 PM

Don't buy Triggers. Buy "Advertising Secrets of the Written Word" by Joseph Sugarman.
Triggers is just the "light" version of "Advertising Secrets of the Written Word".

Tom Vo · 04-13-2011, 12:57 PM

We have a sticky thread titled "Top Copywriting Books Ever": Top Copywriting Books... Ever

You can't really go wrong with the all-time classics:
Claude Hopkins - Scientific Avertising/My Life in Advertising
John Caples - Tested Advertising Methods
Victor Schwab - How to write a good advertising
Eugene Schwartz - Breakthrough Advertising
Robert Collier - The Robert Collier Letter Book

Go to Amazon and order one of these books. Then, read that book ten times before you get any other book.

My personal recommendation: Tested Advertising Methods by John Caples

Alex Cohen · 04-13-2011, 12:58 PM

Quote:

Originally Posted by AlreadyFree1

I just got into Internet Marketing recently, and am looking for the staple product or the all-time best book on Copywriting. The "Think And Grow Rich" of Copywriting for example. I'm not talking about a book that you or your friend wrote on the tips and techniques of copywriting mastery... or anything like that, but a tried and true classic on all the basic and ESSENTIAL Principles necessary to succeed in Copywriting,

There isn't one.

Alex

Ken_Caudill · 04-13-2011, 01:03 PM

Quote:

Originally Posted by esk

Don't buy Triggers. Buy "Advertising Secrets of the Written Word" by Joseph Sugarman.
Triggers is just the "light" version of "Advertising Secrets of the Written Word".

My bad. I took for granted that he could think in the abstract and didn't need it broken down for him.

WebRank1 · 04-13-2011, 01:48 PM

Quote:

Originally Posted by Tom Vo

We have a sticky thread titled "Top Copywriting Books Ever": Top Copywriting Books... Ever

You can't really go wrong with the all-time classics:
Claude Hopkins - Scientific Avertising/My Life in Advertising
John Caples - Tested Advertising Methods
Victor Schwab - How to write a good advertising
Eugene Schwartz - Breakthrough Advertising
Robert Collier - The Robert Collier Letter Book

Go to Amazon and order one of these books. Then, read that book ten times before you get any other book.

My personal recommendation: Tested Advertising Methods by John Caples

Is it me or is The Brilliance Breakthrough not listed in the thread? That is the best book written by Eugene, even better than Breakthrough Advertising! To my opinion at least.

AlreadyFree1 · 04-13-2011, 03:11 PM

Cool, thanks for the tips guys. I did see the Sticky at the top of the page, but there's an overwhelmingly large amount of books there, and a lot of the same books posted mutliple times... but I've been going thru them. Just wanted to see what people thought of as the "#1 Classics" of all time in the copywriting world.

ThomasOMalley · 04-14-2011, 05:56 PM

If you only had to buy one classic on copywriting, I highly recommend Richard Hodgson's Greatest Direct Mail Sales Letters of All Time. You can review excellent examples of successful sales letters with detailed sections on how to write copy.

ARSuarez · 04-14-2011, 10:39 PM

Quote:

Originally Posted by Alex Cohen

There isn't one.

Alex

Yep. I wish it was simple enough for 1 book.

However, I would probably recommend Vic Schwab's book, "How To Write A Good Advertisement." Book lives up to its promise: a short course in copywriting.

Cheers,

Angel

jettjeffries · 04-14-2011, 10:53 PM

This was mentioned on page 3 of the master list and is the one sales copy book I still use almost every single day.

Words That Sell - by Richard Bay

P.S. If you get this book, then sit down and start re-writing each page of this book by hand until it's burned into your brain.

04-13-2011, 12:51 PM	#2
WebRank1 Banned War Room Member Join Date: Mar 2007 Location: NL Posts: 306 Thanks: 56 Thanked 50 Times in 40 Posts Social Networking Contact Info	Re: The Best Copywriting Book Of All Time 2 words, 2 books, Eugene Schwartz. Check out Amazon for the books. Also refer to the dedicated thread on what to read here on WF. Mark

04-13-2011, 12:53 PM	#3
Ken_Caudill Here for the Beer War Room Member Join Date: Nov 2009 Location: Chicago burbs Posts: 2,053 Blog Entries: 1 Thanks: 800 Thanked 1,280 Times in 795 Posts Social Networking Contact Info	Re: The Best Copywriting Book Of All Time Joe Sugarman's Triggers.
	Sales Copy That Converts *Miracle Sales Copy Cures Cancer*

04-13-2011, 12:56 PM	#4
esk HyperActive Warrior War Room Member Join Date: Nov 2010 Location: Germany Posts: 110 Thanks: 20 Thanked 19 Times in 14 Posts	Re: The Best Copywriting Book Of All Time Don't buy Triggers. Buy "Advertising Secrets of the Written Word" by Joseph Sugarman. Triggers is just the "light" version of "Advertising Secrets of the Written Word".

04-13-2011, 12:57 PM	#5
Tom Vo 一拳必殺 War Room Member Join Date: Mar 2007 Posts: 55 Thanks: 1 Thanked 2 Times in 2 Posts	Re: The Best Copywriting Book Of All Time We have a sticky thread titled "Top Copywriting Books Ever": Top Copywriting Books... Ever You can't really go wrong with the all-time classics: Claude Hopkins - Scientific Avertising/My Life in Advertising John Caples - Tested Advertising Methods Victor Schwab - How to write a good advertising Eugene Schwartz - Breakthrough Advertising Robert Collier - The Robert Collier Letter Book Go to Amazon and order one of these books. Then, read that book ten times before you get any other book. My personal recommendation: Tested Advertising Methods by John Caples

04-13-2011, 03:11 PM	#9
AlreadyFree1 Warrior Member Join Date: Jan 2011 Posts: 6 Thanks: 1 Thanked 0 Times in 0 Posts	Re: The Best Copywriting Book Of All Time Cool, thanks for the tips guys. I did see the Sticky at the top of the page, but there's an overwhelmingly large amount of books there, and a lot of the same books posted mutliple times... but I've been going thru them. Just wanted to see what people thought of as the "#1 Classics" of all time in the copywriting world.

04-13-2011, 12:47 PM	#1
AlreadyFree1 Warrior Member Join Date: Jan 2011 Posts: 6 Thanks: 1 Thanked 0 Times in 0 Posts	The Best Copywriting Book Of All Time I just got into Internet Marketing recently, and am looking for the staple product or the all-time best book on Copywriting. The "Think And Grow Rich" of Copywriting for example. I'm not talking about a book that you or your friend wrote on the tips and techniques of copywriting mastery... or anything like that, but a tried and true classic on all the basic and ESSENTIAL Principles necessary to succeed in Copywriting, Any and all help would be appreciated!

04-14-2011, 05:56 PM	#10
ThomasOMalley HyperActive Warrior Join Date: Apr 2011 Posts: 264 Thanks: 8 Thanked 78 Times in 66 Posts	Re: The Best Copywriting Book Of All Time If you only had to buy one classic on copywriting, I highly recommend Richard Hodgson's Greatest Direct Mail Sales Letters of All Time. You can review excellent examples of successful sales letters with detailed sections on how to write copy.

04-14-2011, 10:53 PM	#12
jettjeffries Warrior Member Join Date: Apr 2011 Location: Phoenix Posts: 24 Thanks: 3 Thanked 2 Times in 2 Posts	Re: The Best Copywriting Book Of All Time This was mentioned on page 3 of the master list and is the one sales copy book I still use almost every single day. Words That Sell - by Richard Bay P.S. If you get this book, then sit down and start re-writing each page of this book by hand until it's burned into your brain.
	Early To Bed, Early To Rise, Work Like Hell & Advertise -Ted Turner