What's The Best Conversion Rate Tracking/Split Testing Software?

imlifestyle · 04-14-2011, 01:55 PM

Hey warriors,

I'm looking for the most comprehensive but still easy to use conversion rate/split testing software available.

Please let me know if you can recommend anything that matches this description.

James,

Stephen Dean · 04-14-2011, 03:45 PM

You could use my Free Split Test or even Google's optimizer at http://www.google.com/websiteoptimizer

Good luck,

Stephen Dean

MikeHumphreys · 04-14-2011, 10:03 PM

You might want to check out my multi-variate testing software Easy Multi Tracking. Easy Multi Tracking: Professional Copywriter Reveals His Proven Conversion Boosting Tool That You Can Use To Skyrocket Your Conversion Rates FAST!

jettjeffries · 04-14-2011, 10:42 PM

I agree with Stephen Dean. There are several out there but Google Optimizer is really all you need!

AndrewBrumana · 05-10-2011, 03:39 AM

Over the years, I've used a number of different software scripts.

I've narrowed it down to two:

1) Split Test Accelerator
2) Google Website Optimizer

The big difference between the two is how they come up with the numbers.

STA uses the Taguchi method, which uses algorithms (fractational factorial?) which are able to select a winner MUCH faster than through standard testing.

GWO uses standard testing, with no algorithms. What you see is what you get.

STA charges almost $900 for the product, GWO is free.

If you're doing A/B, A/B/C testing, then GWO is probably best.

BUT...

If you're doing multivariate testing, then use STA.

Here's why:

Let's say you want to test 6 headlines, 3 opening paragraphs, 3 closes, & 3 price points SIMULTANEOUSLY.

That would give you 6 x 3 x 3 x 3 = 162.

162 different iterations that your test has. You need 162 unique viewers to go through all the combinations. Depending on the amount of traffic you're running to that page, it could literally take months to get an final answer.

But if you're using Taguchi, then you would get your answer (again, depending on traffic) exponentially quicker.

For me, the downside of STA is that it's not compatible with Wordpress (at least it wasn't the last time I talked to Jim Stone).

But, I do love the product.

Cheers,

-Andrew

04-14-2011, 01:55 PM	#1
imlifestyle Banned War Room Member Join Date: Apr 2011 Posts: 260 Thanks: 1 Thanked 23 Times in 10 Posts	What's The Best Conversion Rate Tracking/Split Testing Software? Hey warriors, I'm looking for the most comprehensive but still easy to use conversion rate/split testing software available. Please let me know if you can recommend anything that matches this description. James,

04-14-2011, 03:45 PM	#2
Stephen Dean Master Copywriter War Room Member Join Date: Oct 2006 Location: WA , USA. Posts: 1,051 Thanks: 132 Thanked 194 Times in 100 Posts Social Networking	Re: What's The Best Conversion Rate Tracking/Split Testing Software? You could use my Free Split Test or even Google's optimizer at http://www.google.com/websiteoptimizer Good luck, Stephen Dean
	Occupation: Best Copywriter Ever. Clients: Matt Bacak, Jim Edwards, Ryan Deiss and more. I write sales copy that demands champagne celebrations: Hire A “Champagne Celebration” Copywriter.

04-14-2011, 10:03 PM	#3
MikeHumphreys Copywriter and Marketer War Room Member Join Date: Apr 2005 Location: Philly Suburbs, USA Posts: 2,831 Thanks: 873 Thanked 776 Times in 406 Posts Social Networking	Re: What's The Best Conversion Rate Tracking/Split Testing Software? You might want to check out my multi-variate testing software Easy Multi Tracking. Easy Multi Tracking: Professional Copywriter Reveals His Proven Conversion Boosting Tool That You Can Use To Skyrocket Your Conversion Rates FAST!
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04-14-2011, 10:42 PM	#4
jettjeffries Warrior Member Join Date: Apr 2011 Location: Phoenix Posts: 24 Thanks: 3 Thanked 2 Times in 2 Posts	Re: What's The Best Conversion Rate Tracking/Split Testing Software? I agree with Stephen Dean. There are several out there but Google Optimizer is really all you need!
	Early To Bed, Early To Rise, Work Like Hell & Advertise -Ted Turner

05-10-2011, 03:39 AM	#5
AndrewBrumana Warrior Member Join Date: May 2011 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What's The Best Conversion Rate Tracking/Split Testing Software? Over the years, I've used a number of different software scripts. I've narrowed it down to two: 1) Split Test Accelerator 2) Google Website Optimizer The big difference between the two is how they come up with the numbers. STA uses the Taguchi method, which uses algorithms (fractational factorial?) which are able to select a winner MUCH faster than through standard testing. GWO uses standard testing, with no algorithms. What you see is what you get. STA charges almost $900 for the product, GWO is free. If you're doing A/B, A/B/C testing, then GWO is probably best. BUT... If you're doing multivariate testing, then use STA. Here's why: Let's say you want to test 6 headlines, 3 opening paragraphs, 3 closes, & 3 price points SIMULTANEOUSLY. That would give you 6 x 3 x 3 x 3 = 162. 162 different iterations that your test has. You need 162 unique viewers to go through all the combinations. Depending on the amount of traffic you're running to that page, it could literally take months to get an final answer. But if you're using Taguchi, then you would get your answer (again, depending on traffic) exponentially quicker. For me, the downside of STA is that it's not compatible with Wordpress (at least it wasn't the last time I talked to Jim Stone). But, I do love the product. Cheers, -Andrew