Power Of Words

David Allen · 04-14-2011, 02:30 PM

Just saw this and it reminded me how powerful good copy can be, even in it's simplest form.

YouTube - The Power of Words

Ken_Caudill · 04-14-2011, 03:43 PM

Fabulous.

That's all.

Rezbi · 04-14-2011, 03:48 PM

I wasn't going to watch that.

I'm glad I did.

RickDuris · 04-14-2011, 06:55 PM

Thank you.

Russell Barnstein · 04-14-2011, 07:48 PM

That was one of the most beautiful things I've seen in a long time. Thank you for sharing it.

Bruce NewMedia · 04-14-2011, 08:01 PM

Man, that is so moving...
_____
Bruce

mayurisama · 04-14-2011, 08:19 PM

that is really true, there is a saying that pen is mightier than swords...as well as blades can wound you in your skin, but words can wound you directly to the heart...

Marvin Johnston · 04-14-2011, 08:20 PM

This was also posted over in the main forum:

Homeless man gets 10x the donations...

While I love the point that words are very powerful, I have several blind friends who (gasp) actually work for a living and are doing very well. So part of that video could well be sending out an inappropriate message.

Marvin

David Allen · 04-15-2011, 03:50 AM

Agree Marvin - not all blind people are beggars and not all beggars are blind. This particular man is blind.

I think it was the point about the correct use of words rather than the sentiment that the company is trying to get across.

Ideaswise · 04-15-2011, 05:26 AM

It is good, although I have seen that idea before. That time, the new message was: 'It's Spring. And I'm blind'.

bilzz · 04-15-2011, 05:41 AM

That's Great sharing .Thank you !!

Marvin Johnston · 04-15-2011, 08:38 AM

Quote:

Originally Posted by David Allen

Agree Marvin - not all blind people are beggars and not all beggars are blind. This particular man is blind.

I think it was the point about the correct use of words rather than the sentiment that the company is trying to get across.

Good point ... I realize the use of words was supposed to be the main theme. Playing with emotions almost always seems to work towards reducing any thinking about other messages that might come across though.

As I was thinking about the video, I don't think the message would have been nearly as effective without the choice of music that was used ... and the context that the video put things.

An interesting book covering PR and spin ... i.e. copywriting

... is Propaganda by Edward Bernays. It was written in 1928, and might be in the public domain (didn't check.) Reading this book is part of what raised my awareness of other messages within that video.

"THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."

The full text is at:

Propaganda by Edward Bernays (1928)

Note that some of the words (including propaganda) had a somewhat different meaning at the time the book was written than they do now.

Marvin

jasondinner · 04-15-2011, 08:50 AM

I've watched this at least 20 times since I first saw it the other day.

The piano in the background makes it real dramatic.

peejaydee · 04-15-2011, 01:49 PM

That was great - thanks for sharing. Illustrates the power of choosing the right words.
...plus I was sure I recognised the location. It's Royal Exchange Square in Glasgow, just 30 miles from where I live and ironically, he's sitting at the rear steps of what was Borders book shop - now closed down, because people don't buy as many books as they used to.

David Franklin · 04-15-2011, 04:00 PM

Great re-write. I think she won the control.

David Franklin

jewel3000 · 04-15-2011, 08:51 PM

Sweet! Long live the power of message spinning.

Ant Marshall · 04-15-2011, 08:54 PM

That is amazing. Wow.

JasonParker · 04-15-2011, 09:13 PM

Amazing. thanks.

Emotional move-gut copy... Strikes again.

cyberskyfox · 04-15-2011, 09:42 PM

awww..that was really awesome...almost made me cry...it had a really good message..thank you for sharing!

Marvin Johnston · 04-15-2011, 11:00 PM

Quote:

Originally Posted by David Franklin

Great re-write. I think she won the control.

David Franklin

The question ... what IS the real story line? And for what did she win the control

?

Marvin

BestTime · 04-15-2011, 11:18 PM

I think I just cryed... What a wonderful video the best! The power of words in the right order has so much meaning.

Rigmonkey · 04-16-2011, 01:37 AM

So good, I left my laptop screen up last night so my housemate could see it when he got up this morning.

Thank you!

David Allen · 04-18-2011, 11:53 PM

Quote:

Originally Posted by Marvin Johnston

The question ... what IS the real story line? And for what did she win the control

?

Marvin

Control or contract??!!

EdgarOchoa · 04-19-2011, 12:04 AM

Awesome man! Thanks for sharing.

Marketing explained...

Siddiq · 04-19-2011, 02:26 AM

This is Fantastic. Love it.

felixchia · 04-19-2011, 06:29 AM

Hi David,

This is a wonderful video, you made my day!

Cheers,
Felix

omerbsh · 04-19-2011, 11:17 AM

great movie!!! like.

Alex Lavourah · 04-19-2011, 11:44 AM

good video ... the secret to success is always in the small details.

fthomas137 · 04-19-2011, 10:30 PM

That video was ... awesome ... Takes the facts out of the situation and strikes the emotions.... wow!

premiumonlinewriting · 04-19-2011, 10:38 PM

I thought she was coming back at the end for her commission.

Seriously though, good video.

Jacqueline Smith · 04-19-2011, 11:57 PM

Thank you......a beautiful video with an amazing message!

oDigger · 04-19-2011, 11:57 PM

Lovely vignette. Illustrates once again the power of story telling moves people to action.

David Allen · 04-20-2011, 03:22 PM

Also shows the power of a good message in video/tv advertising.

This is one showing in the UK that just about says it all regarding TV advertsing:

YouTube - Dogs Home TV Ad (every home needs a...

AdmiralGloom · 04-21-2011, 08:15 AM

I usually don't like to share this.

But back track 5 years I was homeless. 2 1/2 years I was hopping trains, getting rides, walking everywhere and back. There were so many hard times.

I refused to panhandle, if I wanted money I was going to do it the right way. But with no home address, no phone number, and no social security card it was rough. And Salvation Army housing isn't as easy to get into as you would imagine.

So I played guitar with two other people I had met on the streets. Weeks saving up and we finally got a place and eventually got a job. We have all parted ways since than but not a day goes by I do not remember those times.

And being a complete sap like I can be, this made me cry.

Money maker guy · 04-27-2011, 06:19 AM

Awesome video!

Keepinitreal · 04-27-2011, 10:16 AM

I wasn't really blown away by the commercial, it was more of a marketing gimmick imo then the "power of words". First the music setting the tone, then the story of a poor blind man begging for change (sympathy from the audience). An attractive women altering the blind man's money maker (probably would've got beat up if attempted in real life lol). Donations increase as do the audience's suspense and curiosity of what she wrote. "revealing the beauty we take for granted". From a marketing stand point, a product or service that triggers emotions = better product recognition = better conversion. I guess it just feels too scripted for me to appreciate it... or am i just cold hearted?!

Ottosh · 04-28-2011, 12:39 AM

What a powerful clip.

aprilove · 04-28-2011, 01:04 AM

yes, I agree that is a great message how powerful correct words are use but not to be taken the wrong way.

alcymart · 04-28-2011, 01:06 AM

Touching Video. Thanks for sharing it here

Bernard

tk226 · 04-28-2011, 01:30 AM

it may be scripted, but message is clear. Powerful words triggering human emotions and giving a call to action will continue to mark their influence. Power of words target the EQ and not the IQ.

SEOLady · 04-28-2011, 10:33 AM

all I can say is: amazing!

GlobalMedia · 04-30-2011, 04:06 AM

Quote:

Originally Posted by tk226

it may be scripted, but message is clear. Powerful words triggering human emotions and giving a call to action will continue to mark their influence. Power of words target the EQ and not the IQ.

True. Effective words can transform the world.

It's truly a nice video to share...

RogerAderholdt · 04-30-2011, 04:24 AM

POWERFUL.

Thanks for sharing.

StudioArtha · 04-30-2011, 06:28 AM

Indeed, powerful message.

What is the marketing moral? Perhaps it is that if you remind people of the things that move them, and then show them how that connects themselves with what you are offering, they are moved to action.

Thanks.

Julie McElroy · 04-30-2011, 10:10 AM

Love it! Thanks for the inspiration!

fakhrulparvez · 05-02-2011, 02:36 PM

oaw that's an awesome example.
thank you

MissLauraCatella · 05-02-2011, 02:58 PM

Made me tear up. Le sigh. Lovely video.

Rigmonkey · 05-03-2011, 01:01 AM

Quote:

Originally Posted by StudioArtha

Indeed, powerful message.

What is the marketing moral? Perhaps it is that if you remind people of the things that move them, and then show them how that connects themselves with what you are offering, they are moved to action.

Thanks.

Marketing and morality? That's an interesting new concept!

AmazeMe · 05-03-2011, 12:13 PM

Actually, the goal of the video seems to miss the mark.

Does anyone remember the name of the firm at the end? Even more important, did it lead you to go to take action?

Better: End with:

"Visit nameofsite.com to see how this movie ends and put 11 times more donations into his tip bucket..."

Now THAT's good marketing.

Iqball · 05-04-2011, 02:51 AM

Quote:

Originally Posted by Russell Barnstein

That was one of the most beautiful things I've seen in a long time. Thank you for sharing it.

I cannot put it better myself. Wonderful, truly wonderful!
Thank you for this video to share.

04-14-2011, 03:43 PM	#2
Ken_Caudill Here for the Beer War Room Member Join Date: Nov 2009 Location: Chicago burbs Posts: 2,053 Blog Entries: 1 Thanks: 800 Thanked 1,280 Times in 795 Posts Social Networking Contact Info	Re: Power Of Words Fabulous. That's all.
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04-14-2011, 03:48 PM	#3
Rezbi Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom. Posts: 1,547 Thanks: 226 Thanked 215 Times in 181 Posts Social Networking Contact Info	Re: Power Of Words I wasn't going to watch that. I'm glad I did.
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04-14-2011, 06:55 PM	#4
RickDuris Rick Duris CopyRanger.com War Room Member Join Date: Dec 2009 Location: Laguna Beach, CA Posts: 1,182 Thanks: 513 Thanked 1,436 Times in 519 Posts Social Networking Contact Info	Re: Power Of Words Thank you.
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04-14-2011, 07:48 PM	#5
Russell Barnstein Master Wordsmith War Room Member Join Date: Feb 2011 Location: Windsor, VT Posts: 141 Thanks: 55 Thanked 60 Times in 38 Posts Social Networking Contact Info	Re: Power Of Words That was one of the most beautiful things I've seen in a long time. Thank you for sharing it.
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04-14-2011, 08:01 PM	#6
Bruce NewMedia www.OfflineAdvance.com War Room Member Join Date: Mar 2005 Location: Chicago Posts: 2,179 Thanks: 1,514 Thanked 679 Times in 376 Posts	Re: Power Of Words Man, that is so moving... _____ Bruce
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04-14-2011, 08:19 PM	#7
mayurisama Warrior Member Join Date: Dec 2010 Posts: 14 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Power Of Words that is really true, there is a saying that pen is mightier than swords...as well as blades can wound you in your skin, but words can wound you directly to the heart...
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04-14-2011, 08:20 PM	#8
Marvin Johnston Advanced Warrior War Room Member Join Date: Dec 2010 Location: Santa Barbara, CA Posts: 637 Thanks: 644 Thanked 153 Times in 107 Posts	Re: Power Of Words This was also posted over in the main forum: Homeless man gets 10x the donations... While I love the point that words are very powerful, I have several blind friends who (gasp) actually work for a living and are doing very well. So part of that video could well be sending out an inappropriate message. Marvin

04-15-2011, 03:50 AM	#9
David Allen Advanced Warrior War Room Member Join Date: Mar 2006 Location: Republic of Bolton, United Kingdom. Posts: 833 Thanks: 50 Thanked 42 Times in 26 Posts Contact Info	Re: Power Of Words Agree Marvin - not all blind people are beggars and not all beggars are blind. This particular man is blind. I think it was the point about the correct use of words rather than the sentiment that the company is trying to get across.
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04-15-2011, 05:26 AM	#10
Ideaswise Warrior Member Join Date: Apr 2011 Location: London Posts: 18 Thanks: 6 Thanked 1 Time in 1 Post	Re: Power Of Words It is good, although I have seen that idea before. That time, the new message was: 'It's Spring. And I'm blind'.

04-15-2011, 05:41 AM	#11
bilzz HyperActive Warrior Join Date: Nov 2010 Posts: 250 Thanks: 1 Thanked 11 Times in 11 Posts	Re: Power Of Words That's Great sharing .Thank you !!
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04-15-2011, 08:50 AM	#13
jasondinner Balla Ass Marketer :P War Room Member Join Date: Aug 2005 Location: Long Island, NY USA. Posts: 1,524 Thanks: 233 Thanked 153 Times in 114 Posts Social Networking	Re: Power Of Words I've watched this at least 20 times since I first saw it the other day. The piano in the background makes it real dramatic.

04-15-2011, 01:49 PM	#14
peejaydee Active Warrior Join Date: Apr 2011 Location: Scotland Posts: 73 Thanks: 33 Thanked 8 Times in 7 Posts	Re: Power Of Words That was great - thanks for sharing. Illustrates the power of choosing the right words. ...plus I was sure I recognised the location. It's Royal Exchange Square in Glasgow, just 30 miles from where I live and ironically, he's sitting at the rear steps of what was Borders book shop - now closed down, because people don't buy as many books as they used to.
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04-15-2011, 04:00 PM	#15
David Franklin Warrior Member Join Date: Jan 2010 Location: Wenatchee, WA Posts: 8 Thanks: 1 Thanked 6 Times in 5 Posts Social Networking	Re: Power Of Words Great re-write. I think she won the control. David Franklin

04-15-2011, 08:51 PM	#16
jewel3000 Killer SEO Copywriter Join Date: Mar 2010 Location: St. Louis Posts: 46 Thanks: 26 Thanked 6 Times in 6 Posts Social Networking	Re: Power Of Words Sweet! Long live the power of message spinning.
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04-15-2011, 08:54 PM	#17
Ant Marshall Never set limits. War Room Member Join Date: Apr 2011 Location: Norwich, UK Posts: 216 Thanks: 57 Thanked 53 Times in 33 Posts Contact Info	Re: Power Of Words That is amazing. Wow.

04-15-2011, 09:13 PM	#18
JasonParker Senior Warrior Member War Room Member Join Date: Jun 2007 Location: USA Posts: 4,156 Thanks: 906 Thanked 1,050 Times in 433 Posts	Re: Power Of Words Amazing. thanks. Emotional move-gut copy... Strikes again.
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04-15-2011, 09:42 PM	#19
cyberskyfox HyperActive Warrior War Room Member Join Date: Aug 2009 Posts: 190 Thanks: 103 Thanked 21 Times in 19 Posts	Re: Power Of Words awww..that was really awesome...almost made me cry...it had a really good message..thank you for sharing!

04-15-2011, 11:18 PM	#21
BestTime Warrior Member Join Date: Apr 2011 Location: Midwest WI Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Power Of Words I think I just cryed... What a wonderful video the best! The power of words in the right order has so much meaning.

04-16-2011, 01:37 AM	#22
Rigmonkey Freelance Writer War Room Member Join Date: Jan 2010 Location: Bedfordshire UK. Posts: 128 Thanks: 25 Thanked 97 Times in 51 Posts Social Networking Contact Info	Re: Power Of Words So good, I left my laptop screen up last night so my housemate could see it when he got up this morning. Thank you!
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04-19-2011, 12:04 AM	#24
EdgarOchoa Warrior Member Join Date: Oct 2010 Location: City of Angels Posts: 8 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Power Of Words Awesome man! Thanks for sharing. Marketing explained...

04-19-2011, 02:26 AM	#25
Siddiq PR OWNER Join Date: Apr 2011 Posts: 44 Thanks: 2 Thanked 1 Time in 1 Post Contact Info	Re: Power Of Words This is Fantastic. Love it.

04-19-2011, 06:29 AM	#26
felixchia Warrior Member War Room Member Join Date: Apr 2010 Location: Singapore Posts: 13 Thanks: 2 Thanked 5 Times in 5 Posts Social Networking Contact Info	Re: Power Of Words Hi David, This is a wonderful video, you made my day! Cheers, Felix

04-19-2011, 11:17 AM	#27
omerbsh Warrior Member Join Date: Apr 2011 Posts: 13 Thanks: 0 Thanked 1 Time in 1 Post	Re: Power Of Words great movie!!! like.

04-19-2011, 11:44 AM	#28
Alex Lavourah Warrior Member Join Date: Feb 2011 Location: Lisbon,Portugal Posts: 6 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking	Re: Power Of Words good video ... the secret to success is always in the small details.
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04-19-2011, 10:30 PM	#29
fthomas137 Wordpress Warrior War Room Member Join Date: Jul 2008 Location: , , . Posts: 501 Thanks: 37 Thanked 131 Times in 57 Posts Social Networking	Re: Power Of Words That video was ... awesome ... Takes the facts out of the situation and strikes the emotions.... wow!
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04-19-2011, 10:38 PM	#30
premiumonlinewriting Active Warrior Join Date: Apr 2011 Posts: 67 Thanks: 8 Thanked 16 Times in 15 Posts Social Networking Contact Info	Re: Power Of Words I thought she was coming back at the end for her commission. Seriously though, good video.
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04-19-2011, 11:57 PM	#31
Jacqueline Smith Proofreader & Editor War Room Member Join Date: Apr 2010 Location: Canada Posts: 450 Thanks: 534 Thanked 104 Times in 76 Posts	Re: Power Of Words Thank you......a beautiful video with an amazing message!
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04-19-2011, 11:57 PM	#32
oDigger Active Warrior War Room Member Join Date: Jul 2010 Posts: 52 Thanks: 2 Thanked 11 Times in 8 Posts	Re: Power Of Words Lovely vignette. Illustrates once again the power of story telling moves people to action.
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04-21-2011, 08:15 AM	#34
AdmiralGloom HyperActive Warrior War Room Member Join Date: Oct 2010 Location: Rochester, Minnesota Posts: 336 Thanks: 63 Thanked 100 Times in 34 Posts Social Networking Contact Info	Re: Power Of Words I usually don't like to share this. But back track 5 years I was homeless. 2 1/2 years I was hopping trains, getting rides, walking everywhere and back. There were so many hard times. I refused to panhandle, if I wanted money I was going to do it the right way. But with no home address, no phone number, and no social security card it was rough. And Salvation Army housing isn't as easy to get into as you would imagine. So I played guitar with two other people I had met on the streets. Weeks saving up and we finally got a place and eventually got a job. We have all parted ways since than but not a day goes by I do not remember those times. And being a complete sap like I can be, this made me cry.
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04-27-2011, 06:19 AM	#35
Money maker guy Active Warrior Join Date: Jan 2011 Location: Denmark Posts: 61 Thanks: 0 Thanked 3 Times in 3 Posts Social Networking Contact Info	Re: Power Of Words Awesome video!
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04-27-2011, 10:16 AM	#36
Keepinitreal Warrior Member Join Date: Dec 2010 Location: Canada Posts: 22 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Power Of Words I wasn't really blown away by the commercial, it was more of a marketing gimmick imo then the "power of words". First the music setting the tone, then the story of a poor blind man begging for change (sympathy from the audience). An attractive women altering the blind man's money maker (probably would've got beat up if attempted in real life lol). Donations increase as do the audience's suspense and curiosity of what she wrote. "revealing the beauty we take for granted". From a marketing stand point, a product or service that triggers emotions = better product recognition = better conversion. I guess it just feels too scripted for me to appreciate it... or am i just cold hearted?!

04-28-2011, 12:39 AM	#37
Ottosh Warrior Member War Room Member Join Date: Mar 2011 Location: Minnesota USA Posts: 25 Thanks: 27 Thanked 1 Time in 1 Post Social Networking	Re: Power Of Words What a powerful clip.

04-28-2011, 01:04 AM	#38
aprilove Warrior Member Join Date: Nov 2010 Location: Bakersfield,CA Posts: 20 Thanks: 3 Thanked 2 Times in 2 Posts Contact Info	Re: Power Of Words yes, I agree that is a great message how powerful correct words are use but not to be taken the wrong way.

04-28-2011, 01:06 AM	#39
alcymart IM Teacher/Copywriter/SEO War Room Member Join Date: Nov 2006 Location: Quebec, Canada Posts: 811 Thanks: 81 Thanked 130 Times in 104 Posts Social Networking Contact Info	Re: Power Of Words Touching Video. Thanks for sharing it here Bernard
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04-28-2011, 01:30 AM	#40
tk226 HyperActive Warrior Join Date: May 2010 Location: India Posts: 294 Thanks: 106 Thanked 31 Times in 28 Posts	Re: Power Of Words it may be scripted, but message is clear. Powerful words triggering human emotions and giving a call to action will continue to mark their influence. Power of words target the EQ and not the IQ.