Video Sales Letters: 2 Examples But Do They Work?

[lchiles]

The first example is when a client wants a script to read outline.

1. Should you just write out the letter and they can read it?

I personally think this has major flaws and downsides.

2.Do you think mixing images, video and other media along with a script would work better?

I realize this probably depends on the market, just trying to get a grasp on best practices since everyone and their mother wants these right now.

Lawton

Thanks!

[RickDuris]

I think you may be thinking about this a bit backwards.

First off, these different formats you see work in certain situations. Spend some time on CB and you'll see all sorts of different ways to use video effectively.

You may be leaving money on the table, trying to force a particular video strategy with a particular Client.

Let the marketing assets you have available guide your decision.

For instance, I have one Client who is photogenic, can talk spontaneously, is believable and enjoyable to watch, his voice easy to listen to. With him, I want to use him to convey the message in person, and occasionally cutaway to other images to enhance the communication.

So I think you might have to analyze the personal and marketing assets your Client brings to the table. You have several different formats to work with and choosing the best one given the situation is probably the answer you're looking for.

- Rick Duris

PS: I have a friend who's a carpenter give me this bit of insight: "When all you have is a hammer, everything becomes a nail."

And then my dentist echoed this sentiment in his own way, when I asked him why crowns were so expensive. His answer? "One size fits none."

[inservo]

What I would try to avoid at all times when creating video for yourself or your customer is simply setting up a slide show that shows exactly the words you speak.

Death by bullets, that's what I call it so you should give your associative brain a little freedom. However I would also say that every project is different and therefore there is no one strategy for video that works out for all customers

just my 0.02...

[lchiles]

Guys, great points here. I think a mix of entertainment or at least ad libbing is crucial in these videos. Think of a movie. Don't bore folks.

[Diver's]

2.Do you think mixing images, video and other media along with a script would work better?

Yes...not because i'm selling these, but it does work to avoid your video ending up becoming a dull presentation.