Pitchmans 7 Tips For Inventing Perfect Products

[fasteasysuccess]

Was watching tv last night before Kimmel and caught on nightline an interview with Anthony Sullivan, which was Billy Mays old partner.

After the interview they said check out their site to see the 7 tips for inventing perfect products, so thought would put this in here since some of these things should be applied to copy as well...

Anthony Sullivan's Tips to Inventing the Perfect Product - ABC News

[wilmath]

The idea of simplicity pops up numerous times. It isn't just confined to Pitchman but all of business and engineering.

[John_S]

Wow. A laundry list of what's missing from the majority of products and services and IM products.

...fifteen DVDs, 67.3 hours of dull monolog, and no way to quickly find that one, 42 second tidbit you're looking to use.

Genius.

[BrianMcLeod]

Mass-marketable inventions need TWO qualities above all others:

1) WIDE Consumer Appeal
2) Instantly Understandable

If large herds of humans cannot benefit from the product,
and instantly "get" what it does, and what it's for...
...within seconds of seeing it - START OVER.

Brian

[kellyburdes]

Well personally I would pay a lot if someone could condense everything down to a 42 second tidbit, I value my time. Most product buyers are time wasters who think they are working as they delay action by going through one course after the other though, and I have to suspect refund rates would be huge.

Originally Posted by John_S

Wow. A laundry list of what's missing from the majority of products and services and IM products.

...fifteen DVDs, 67.3 hours of dull monolog, and no way to quickly find that one, 42 second tidbit you're looking to use.

Genius.