4 Most Opened Email Subjects! (tested)

[go4wealth]

I am taking notes ... thanks for this thread. Oh by the way this headline got me a tremendous amount of opens and activity ( a few angry responses and sales )

(The persons first name) You Stink At MLM

[Alex Nash]

Either "What have you done??" or "X what have you done??"
X would stand for their first name.

Isn't the best I've used. If I recall correctly, it gave me about 35% open rate.


~Alex Nash

[MoneyMagnetMagnate]

Originally Posted by LaunchBrain.com

I just started a new thread on this subject LOL,

I've sent out the subject line

BAD NEWS

To three different lists in three different niches, all consistently got a 30% open-rate

So YOU'RE the guy... - (It's nothing personal, I just don't like bad news... )

I got about 50 emails this week with "BAD NEWS" - I opened one of them.

The other 49? -they got the BAD NEWS...

I honestly don't understand how some of these are getting such high click rates when all email headings open the same, it's like trying to shoot ducks with a .22 - you might hit one, but the rest are gone with the wind...

Are these not of IM niches?

We tend to be a bit jaded as we have seen a million of them...

I also don't get the emails that spell things like fr.ee , f.ree, gu.ranteed etc. - what is that about?

I have my suspicions, but never have read anywhere why this is actually tried.

[Azarna]

This is a very interesting, and rather surprising, thread.

I personally would never open anything that had 'Who else wants' as it is such an obvious 'hard sell cliche' type phrase. Besides, it is illogical, an email recipient surely wants to feel they are the only person being sent the message, that it is personal. An open question to a crowd breaks that bond straight away.

I open emails that have intriguing subjects, not sensational ones. I ignore 'warning' type ones, as they are never really much of a warning at all.

A calm, witty, interesting subject line will work.

[ThomasOMalley]

Originally Posted by Azarna

This is a very interesting, and rather surprising, thread.

I personally would never open anything that had 'Who else wants' as it is such an obvious 'hard sell cliche' type phrase. Besides, it is illogical, an email recipient surely wants to feel they are the only person being sent the message, that it is personal. An open question to a crowd breaks that bond straight away.

I open emails that have intriguing subjects, not sensational ones. I ignore 'warning' type ones, as they are never really much of a warning at all.

A calm, witty, interesting subject line will work.

Just remember you are usually not your customer.

Everyone in the im world seems to be sick of the "who else want" headline or possibly the "warning" headline but many email subscribers in other niches are not familiar with this approach.

And, of course, test your email subject lines.

[Azarna]

I have only just got interested in IM, from 'this side of the fence'. But I have been buying online for many years. So I think I still remember how I felt about emails before, and that phrase bugged me then too.

[ThomasOMalley]

Originally Posted by Azarna

I have only just got interested in IM, from 'this side of the fence'. But I have been buying online for many years. So I think I still remember how I felt about emails before, and that phrase bugged me then too.

You can absolutely do what you want. But you are making the serious mistake of making your personal opinion the basis of what will work.

I always test in my niches...I don't rely on my personal opinion...but you absolutely have the right to do that. But the result is usually lesser profits.

Enough on this one.

Best,

Thomas O'Malley

[pacelattin]

Try "WTF.. lol?"

35%+ open rate

Originally Posted by garytsang

Hi guys,

I've been testing multiple email headlines for some time now and below headlines had the highest open rate:

1- You Will Love This... (20% on average)
2- How I (Insert Benefit) In Record Time... (17% on average)
3- Seven Deadly [blank] Mistakes (16% on average)
4- Discover the 'Insider' Strategies That... (13% on average)

Any one want to share some of their best converting email subjects?

Cheers,

~Gary

[squadron]

Originally Posted by garytsang

Hi guys,

I've been testing multiple email headlines for some time now and below headlines had the highest open rate:

1- You Will Love This... (20% on average)
2- How I (Insert Benefit) In Record Time... (17% on average)
3- Seven Deadly [blank] Mistakes (16% on average)
4- Discover the 'Insider' Strategies That... (13% on average)

Any one want to share some of their best converting email subjects?

Cheers,

~Gary

Well worth a shot. Thank you.

Now here's another question, what time of day and day of week gets the best open rate? I usually send out my weekly tips at 10:45 on Fridays. I figure the morning email culling has been done, they have had morning tea and are looking for a distraction I use Mailchimp to deliver the messages at a preset time and day - in the reader's time zone.

[sdzh]

Originally Posted by garytsang

Hi guys,

I've been testing multiple email headlines for some time now and below headlines had the highest open rate:

1- You Will Love This... (20% on average)
2- How I (Insert Benefit) In Record Time... (17% on average)
3- Seven Deadly [blank] Mistakes (16% on average)
4- Discover the 'Insider' Strategies That... (13% on average)

Any one want to share some of their best converting email subjects?

Cheers,

~Gary

I don't have any stats to share, but it's strange how counterintuitive this whole industry is. If asked without prior knowledge, I would have thought that those titles would perform poorly.

Great information, though, and thanks for sharing!

[MMSolutions]

I think the best are:

RE: Your Purchased Download

RE: Your Order Download

RE: Order Notification - Your Order Is Complete Please Save This Email

RE: Your Commision Pay Check

Although I do not agree with these subject titles the open method and following emails have been known to work fantastically!

Hopefully by making this public knowledge people might stop using them!!

[maile15]

It is also something about the Database, you can have 10000+ people in your Database but still not a good converison rate because the Quality of the Data is not right. Without having this, you Email can have the best Subjectline it will not convert.

[MoneyMagnetMagnate]

Has anyone just tried:

Why is it?...

[Dann Vicker]

I guess i've also picked up a number of gems here. Of course, i'm off to test for myself.

[Gary Ning Lo]

Originally Posted by MoneyMagnetMagnate

Has anyone just tried:

Why is it?...

Thanks for sharing this..

Will try it out, looks good..

Cheers,

~Gary

[thomasburke]

This one usually works well for me:

Free Facebook Software!

[abugah]

Thanks. I have picked powerful tips from this thread.

[joecarson1]

great tips in this thread!

[Free Review Articles]

Here are a few more great email subject lines that have been tested:

1. Great stuff
2. Watch this
3. Think you'll like this
4. GET THIS
5. Now watch this
6. This is awesome
7. Now it all makes sense
8. Here's the link
9. Trust me on this
10. I totally recommend this

[Gary Ning Lo]

Originally Posted by Best Damn Content

Here are a few more great email subject lines that have been tested:

1. Great stuff
2. Watch this
3. Think you'll like this
4. GET THIS
5. Now watch this
6. This is awesome
7. Now it all makes sense
8. Here's the link
9. Trust me on this
10. I totally recommend this

I've used the above in the past..

Really great results..

I suggest you guys try them out.

Cheers,

~Gary

[PsychoProfits]

My best open rates to a IM list:

1. WARNING! 29%
2. Thank You 22%
3. Apologies 20%

[thehorizon]

It's interesting to use "BAD NEWS" with a high open rate - but psychology states that people have a increasing distaste towards bad news givers - would it be harmful towards one's likeability? (That would be bad for branding and conversions in the long run)

Thanks for the rest of the email title prefixes- great resources here.

[Kamran]

My best with 5000+ list was:

"I am amazed by this _____________"

...it got 36%

[Gary Ning Lo]

Originally Posted by Kamran

My best with 5000+ list was:

"I am amazed by this _____________"

...it got 36%

Thanks Kamran will be trying this out..

Cheers,

~Gary

[Dennisknows]

One that has always produced some good numbers is

"FIRSTNAME pick up your check" or "Pick up your check FIRSTNAME"

dont know the exact number but me and a buddy of mines get a kick out of how many people open this one.

Great thread

[Karson]

Originally Posted by lemonarian

The #1 factor in open rates isn't in the words. From personal experience it's the people on the list, how familiar they are with you and how willing they are to listen from what you have to say.

For example... one of my lists, the squeeze page has no incentive. I make a case for why they should sign up to my list - so they can get my emails. It's not so they can get a free report or whatever.

There, they sign up to my list for the sole purpose of signing up to my list.

The squeeze page gets about 16% conversions.

Open rates are 30%+ every time.

I have to agree with this.

I am on several list to keep up with what some other fellow marketers are up to. There are 2 or 3 that I will open no matter what. The others depend on the words. So a relationship is the best selling point.

[7figs]

Originally Posted by ThomasOMalley

You can absolutely do what you want. But you are making the serious mistake of making your personal opinion the basis of what will work.

I always test in my niches...I don't rely on my personal opinion...but you absolutely have the right to do that. But the result is usually lesser profits.

Enough on this one.

Best,

Thomas O'Malley

Great advice! (Always test. Look at the numbers. Measure results. Hard numbers don't lie.)

Personal Opinion? (personal feelings?)
It's okay to follow a feeling into new uncharted waters. For example, to see if a strong hunch might work.

BUT, like Thomas said, don't leave it there.
Monitor your metrics to see if your feeling works.
And if you're onto something, try testing and tweek it some more!

Getting your message to market is like sharpening a knife:
You gotta rub your thumb over the edge a bunch of times until "it" (the market response) tells you that you've got it razor sharp.

It's really a combination of both: The fluid, creative/intuitive "feel" side, married to the solid, analytical/statistics side.

[Gary Ning Lo]

Trying some of Frank kern's subject line right now..

Getting some great results

1. Hey
2. Hey dude
3. WooWoo

Subscribe to his list, he really has a unique style

Cheers,

~Gary Ning Lo

[JasonParker]

Nice thread

I normally don't care about open rates... just the bottom line.

In other words, all I care about is how much this subject line made in terms of commissions and sales.

If the subject line targets the right person but has a lower open rate, then that's a good thing in my mind.

Still, great thread!

[tyronne78]

Here is a short list of words you can use to draw attention to your emails:

Secret/Secrets
Unleashed
Special
Limited
Limited Time
Expose/Exposed
Insane
Weird
Strange
Utterly/Completely (Adjective)
News
Bad
Exclusive
Mind Boggling

Using those words you should be able to form a subject line. Then use these tips:

Be Current (“Colonel Gaddafi” Killed & His Secret Traffic Report Uncovered)
Use Symbols (*Really “Strange” Traffic Generation Secret Unleashed!! (Urgent)*)
Tell People What To Do – Open This Email Right Now Or Else!
Use What’s In The News – Example of being current, just an idea.