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06-07-2011, 10:10 AM
| #1 |
| HyperActive Warrior War Room Member Join Date: Dec 2010
Posts: 189
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|  The Email Headline That's Getting Me A Consistent 30% Open-rate
I use the subject line: BAD NEWS .. That's it. I normally start with some "bad news" and deliever on the promise and within 5 - 10 lines I've moved implictly onto the good news. Remember, scandal and fear get attention but don't make your whole email gloomy or people will be hiting that "opt out" button ;-) |
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06-08-2011, 01:46 AM
| #2 |
| John B Join Date: May 2011
Posts: 148
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Thanked 41 Times in 20 Posts
| Re: The Email Headline That's Getting Me A Consistent 30% Open-rate
I would probably be more inclined to open an email with a subject line of "bad news" rather than "good news".
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06-08-2011, 01:56 AM
| #3 |
| Honest WSO Reviews War Room Member  Join Date: Oct 2009 Location: wait30days.com
Posts: 203
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Thanked 249 Times in 102 Posts
| Re: The Email Headline That's Getting Me A Consistent 30% Open-rate
Haha - this is so true! We're all more used to bad news than good news. We are more cynical when we hear about good news.
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| Honest, No-BS Reviews Of WSOs... I test products... before I give my final review. | |
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06-08-2011, 05:19 AM
| #4 |
| HyperActive Warrior War Room Member  Join Date: Jan 2011 Location: Vegas and Asia
Posts: 140
Thanks: 4
Thanked 9 Times in 9 Posts
| Re: The Email Headline That's Getting Me A Consistent 30% Open-rate
Bad news, yup, it works. As long as its not bad news every week. Been doing this for sometime now with some modifications of course. "The dog barks at something, everyone barks at the dog" Jing Quimpo |
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06-08-2011, 11:43 PM
| #5 |
| HyperActive Warrior War Room Member  Join Date: Apr 2011 Location: California
Posts: 133
Thanks: 92
Thanked 35 Times in 34 Posts
| Re: The Email Headline That's Getting Me A Consistent 30% Open-rate
This made me laugh, but I can see how that works... it feels borderline deceptive.
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06-08-2011, 11:51 PM
| #6 |
| Senior Warrior Member War Room Member  | Re: The Email Headline That's Getting Me A Consistent 30% Open-rate
Yes, people naturally will be aware of something 'bad' ..... I don't know why, but that's how it works!!
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06-09-2011, 08:38 AM
| #7 |
| HyperActive Warrior  Join Date: Dec 2010 Location: UK
Posts: 218
Thanks: 0
Thanked 11 Times in 11 Posts
| Re: The Email Headline That's Getting Me A Consistent 30% Open-rate
interesting and I like the idea I have used it before but not really monitored the open rate - must try and do that - thanks
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06-10-2011, 11:21 AM
| #8 |
| www.OfflineAdvance.com War Room Member  Join Date: Mar 2005 Location: Chicago
Posts: 2,179
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Thanked 679 Times in 376 Posts
| Re: The Email Headline That's Getting Me A Consistent 30% Open-rate
If I remember right, it was Frank Kern last year, who reported this was one of his strongest email headers...and recommended it to his big lists. Which resulted in tons of people getting "Bad News"... _____ Bruce |
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06-10-2011, 11:36 AM
| #9 |
| Veteran Copywriter War Room Member  Join Date: Jan 2003 Location: Sarasota, FL, USA.
Posts: 3,421
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Thanked 1,290 Times in 580 Posts
| Re: The Email Headline That's Getting Me A Consistent 30% Open-rate
This is really bad news. -Ray Edwards |
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06-10-2011, 10:48 PM
| #10 |
| Warrior Web Developer  Join Date: Jun 2011
Posts: 152
Thanks: 10
Thanked 17 Times in 16 Posts
| Re: The Email Headline That's Getting Me A Consistent 30% Open-rate
smart I wonder if it could be good anchor text for links as well |
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| Tags |
| 30%, consistent, email, headline, openrate |
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