Rent a list or create my own?

MRMagMark · 06-08-2011, 05:34 PM

I'm looking to send a small campaign to business owners in my state (recreational sports operational managers). I know there are direct sales lists out there but not sure if I should go that route or ride the phone pony on my own and dig into the business yellow pages.

For those who have done this, what was the best use of your resources? Was it worth it using an outside service or did you find better (and more accurate) results by DIY?

Thanks in advance for thoughts/suggestions.

Drez · 06-08-2011, 09:23 PM

Give Google squared a try: Google Squared

Enter the type of business and the location (be specific for best results)

For examples: Plumber south hampton, NY will give more targeted results than plumber long island

The result is a list of businesses with contact information (many have emails too)

This is much faster and likely more accurate than a Yellow Pages.

Good luck with your project

tobyR · 06-09-2011, 08:40 AM

great suggestion Drez I may use that system myself - thanks

TigerUK · 06-09-2011, 08:47 AM

building a list takes a very long time, (and money), if you have a fantastic product you might as well approach a list owner with a sweet affiliate deal to plug your product to their list.

MRMagMark · 06-09-2011, 09:25 AM

Ah, the ever-innovative Google Labs...lol. Thanks much for this recommendation, Drez! I did check them out and received some interesting results. I have a feeling I'm going to be calling some businesses directly, though, which isn't bad. Just time-consuming.

MRMagMark · 06-09-2011, 09:29 AM

Quote:

Originally Posted by TigerUK

building a list takes a very long time, (and money), if you have a fantastic product you might as well approach a list owner with a sweet affiliate deal to plug your product to their list.

Very true, Tiger. However, since I'm new to this particular vertical, the goal is to introduce myself and include an offer (I'm thinking webinar) to get to know me plus receive some valuable info for their business. I don't have a product but a service. Still, I'm in the very beginning stages of edgecrafting an eBook idea. So eventually I'll get there.

kishornayak · 06-10-2011, 07:54 AM

Good luck to you MRMagMark

06-08-2011, 05:34 PM	#1
MRMagMark Active Warrior Join Date: May 2011 Location: Midwest, USA Posts: 43 Thanks: 31 Thanked 8 Times in 6 Posts	Rent a list or create my own? I'm looking to send a small campaign to business owners in my state (recreational sports operational managers). I know there are direct sales lists out there but not sure if I should go that route or ride the phone pony on my own and dig into the business yellow pages. For those who have done this, what was the best use of your resources? Was it worth it using an outside service or did you find better (and more accurate) results by DIY? Thanks in advance for thoughts/suggestions.

06-08-2011, 09:23 PM	#2
Drez HyperActive Warrior War Room Member Join Date: Oct 2007 Location: Long Island, NY Posts: 195 Thanks: 24 Thanked 149 Times in 70 Posts Social Networking	Re: Rent a list or create my own? Give Google squared a try: Google Squared Enter the type of business and the location (be specific for best results) For examples: Plumber south hampton, NY will give more targeted results than plumber long island The result is a list of businesses with contact information (many have emails too) This is much faster and likely more accurate than a Yellow Pages. Good luck with your project
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06-09-2011, 08:40 AM	#3
tobyR HyperActive Warrior Join Date: Dec 2010 Location: UK Posts: 218 Thanks: 0 Thanked 11 Times in 11 Posts	Re: Rent a list or create my own? great suggestion Drez I may use that system myself - thanks
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06-09-2011, 08:47 AM	#4
TigerUK HyperActive Warrior Join Date: Feb 2010 Posts: 120 Thanks: 9 Thanked 10 Times in 7 Posts	Re: Rent a list or create my own? building a list takes a very long time, (and money), if you have a fantastic product you might as well approach a list owner with a sweet affiliate deal to plug your product to their list.

06-09-2011, 09:25 AM	#5
MRMagMark Active Warrior Join Date: May 2011 Location: Midwest, USA Posts: 43 Thanks: 31 Thanked 8 Times in 6 Posts	Re: Rent a list or create my own? Ah, the ever-innovative Google Labs...lol. Thanks much for this recommendation, Drez! I did check them out and received some interesting results. I have a feeling I'm going to be calling some businesses directly, though, which isn't bad. Just time-consuming.

06-10-2011, 07:54 AM	#7
kishornayak Active Warrior Join Date: Jun 2009 Location: Bangalore, India Posts: 65 Thanks: 0 Thanked 3 Times in 3 Posts Social Networking Contact Info	Re: Rent a list or create my own? Good luck to you MRMagMark
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