Product Sales Copy

mdsurf · 06-08-2011, 08:50 PM

Hello,

I am making a niche site selling products and am trying to figure out the best way to write sales copy. What advice/tips do you guys have when writing product descriptions?

Thanks

Mark Andrews · 06-08-2011, 09:33 PM

Use Search. Up top. On the nav bar. Towards the right.

CopyAcolyte · 06-09-2011, 01:10 AM

You could hire a copywriter.

Drez · 06-09-2011, 05:54 AM

If you're offering many products ... like a catalog ... check out some of the successful print catalogs.

Here are a few (there are, of course, many others too) that I think have great copy for their products:

Stauer (mostly jewelry), Herrington (clothing, jewelry and unique items), Griots (care care products).

This is a good starting point.

If however you plan to sell ONE (or a select few) product(s) to a specific niche ... and you need a sales page ...

Then the previous advice holds - hire a copywriter.

ewenmack · 06-10-2011, 04:15 AM

Quote:

Originally Posted by mdsurf

Hello,

I am making a niche site selling products

Thanks

You are heading in the wrong direction by selling multiple products
on one domain name.

By one product one domain, you keep focused on features, advantages and benefits.

By having multiple choices you have a strong tendency to
put up a basic catalogue which doesn't give a reason why
each one should be bought.

Having multiple choices confuses the mind and a confused mind doesn't buy.

And another reason for one product one domain is that it helps Google cataloging you.

Best,
Ewen

wilmath · 06-21-2011, 11:07 AM

At the top of this site you will see a sticky titled "the Best Copywriting Books"
That is a good place to start.

ThomasOMalley · 06-21-2011, 06:17 PM

If you are writing sales copy for a number of products on a website, you might want to study some of the fine copywriting books on catalog copy, such as H.G. Lewis' book on catalog copy.

Best,

Thomas O'Malley

Joe Ditzel · 06-21-2011, 06:19 PM

You'll find Herschell Gordon Llewis' book Catalog Copy That Sizzles : All the Hints, Tips, and Tricks of the Trade You'll Ever Need to Write Copy that Sells invaluable for writing product sales copy- online or offline.

simaurile · 06-22-2011, 10:56 AM

There are many copywriters like me who work for a % ... and no upfront $$

Shoot me a mail and we can talk!

lemonarian · 06-22-2011, 12:24 PM

"A niche site that sells products."

Great. So you just described every website on the internet.

06-08-2011, 08:50 PM	#1
mdsurf Active Warrior Join Date: May 2011 Location: San Francisco, CA Posts: 69 Thanks: 6 Thanked 2 Times in 2 Posts	Product Sales Copy Hello, I am making a niche site selling products and am trying to figure out the best way to write sales copy. What advice/tips do you guys have when writing product descriptions? Thanks

06-08-2011, 09:33 PM	#2
Mark Andrews SmokingHotCopy@gmail.com War Room Member Join Date: Apr 2011 Location: In Somebody Else's Shoes Posts: 1,685 Blog Entries: 2 Thanks: 1,587 Thanked 1,332 Times in 722 Posts Contact Info	Re: Product Sales Copy Use Search. Up top. On the nav bar. Towards the right.
	"He struck the match. Fire flickered. The fuse lit and an explosion of emotional trigger words emanated like lightning through his fingertips..."

06-09-2011, 01:10 AM	#3
CopyAcolyte HyperActive Warrior Join Date: Jan 2011 Location: Los Angeles, CA, USA Posts: 108 Thanks: 28 Thanked 4 Times in 4 Posts	Re: Product Sales Copy You could hire a copywriter.

06-09-2011, 05:54 AM	#4
Drez HyperActive Warrior War Room Member Join Date: Oct 2007 Location: Long Island, NY Posts: 195 Thanks: 24 Thanked 149 Times in 70 Posts Social Networking	Re: Product Sales Copy If you're offering many products ... like a catalog ... check out some of the successful print catalogs. Here are a few (there are, of course, many others too) that I think have great copy for their products: Stauer (mostly jewelry), Herrington (clothing, jewelry and unique items), Griots (care care products). This is a good starting point. If however you plan to sell ONE (or a select few) product(s) to a specific niche ... and you need a sales page ... Then the previous advice holds - hire a copywriter.
	Mark "Drez" Dresner Swipe My Massive Copywriting Swipe Files Collection for FREE http://AdvertisingCopySwipes.com

06-21-2011, 11:07 AM	#6
wilmath Active Warrior Join Date: Apr 2011 Location: Eugene, Oregon Posts: 58 Thanks: 22 Thanked 11 Times in 10 Posts	Re: Product Sales Copy At the top of this site you will see a sticky titled "the Best Copywriting Books" That is a good place to start.

06-21-2011, 06:17 PM	#7
ThomasOMalley HyperActive Warrior Join Date: Apr 2011 Posts: 264 Thanks: 8 Thanked 78 Times in 66 Posts	Re: Product Sales Copy If you are writing sales copy for a number of products on a website, you might want to study some of the fine copywriting books on catalog copy, such as H.G. Lewis' book on catalog copy. Best, Thomas O'Malley

06-21-2011, 06:19 PM	#8
Joe Ditzel Bad Golfer War Room Member Join Date: Dec 2010 Location: Los Angeles Posts: 571 Blog Entries: 1 Thanks: 575 Thanked 334 Times in 203 Posts Social Networking	Re: Product Sales Copy You'll find Herschell Gordon Llewis' book *Catalog Copy That Sizzles : All the Hints, Tips, and Tricks of the Trade You'll Ever Need to Write Copy that Sells* invaluable for writing product sales copy- online or offline.

06-22-2011, 10:56 AM	#9
simaurile The Guy! War Room Member Join Date: Aug 2010 Location: Dubai,UAE Posts: 125 Blog Entries: 1 Thanks: 15 Thanked 7 Times in 5 Posts Social Networking	Re: Product Sales Copy There are many copywriters like me who work for a % ... and no upfront $$ Shoot me a mail and we can talk!
	My Warrior Forum Blog.....HERE

06-22-2011, 12:24 PM	#10
lemonarian unstupid copywriter War Room Member Join Date: Mar 2008 Location: Sweden Posts: 81 Thanks: 12 Thanked 16 Times in 14 Posts Social Networking Contact Info	Re: Product Sales Copy "A niche site that sells products." Great. So you just described every website on the internet.
	* Do You REALLY Need A Million Bucks? (Three-part crash-course in how to build a "minimalist" business online) * My "fix-all" solution to ANY marketing problem (whether you don't even have a website... or you're running a multi-million biz)