Payment Options Done Well?

GuerrillaIM · 06-14-2011, 03:10 PM

Hello Copywriters,

I am putting together a membership site offer.

The payment options I will offer are:

First week $1, then...

Option 1. 12 Months ($39/mo) $468
Option 2. 4 Months ($59/mo) $236
Option 3. 1 Month ($89/mo) $89

I have seen this done very well before on my internet travels but I havent had the forethought to save these sites in a swipe file.

Does anyone know any sites that have implemented this type of offer effectively so I can get some ideas for my design/copy?

Alex Cohen · 06-14-2011, 03:29 PM

Too many choices.

You're giving them a 7-day trial. If they stick, just go with a monthly option. You'll make out better.

(Yes, that's my opinion.)

Alex

Dean Jackson · 06-14-2011, 03:36 PM

I haven't tested too many multiple pay options, but if I recall right, 3 should be fine.

The "trick" I guess is to make 1 of them appear significantly superior than the other 2.

What is your offer?

Dean

fasteasysuccess · 06-14-2011, 03:40 PM

Not knowing exactly what you are offering...If you have a great product/service and you know people will stick then you should go first for the free trial like said but then after trial go into the upsell offer and obviously discount and reward them for longer pre-pay.

This way they are already in and you are now offering them a way to save some more money because their satisfied with your product after the trial and paying anyways so why not save some money.

This avoids confusions and avoids people looking at 3 price options and thinking which one, how much they are paying long term and not even trying your stuff yet. Get them in and then upsell.

RickDuris · 06-14-2011, 03:49 PM

There are two "magic words" that will make this work. Wanna know what they are?

"Best Deal".

As in:

First week $1, then...

Option 1. 12 Months ($39/mo) $468 (Best Deal!)

Option 2. 4 Months ($59/mo) $236
Option 3. 1 Month ($89/mo) $89

Make the words "Best Deal" prominent. Look at any magazine subscription forms and you'll see how to do it.

- Rick Duris

GuerrillaIM · 06-14-2011, 03:55 PM

Great tip Rick! I definitely will implement that one.

Does anyone know any sites that have similar payment offers? I have seen this done so many times but when I actually want to look at them then my memory fails me. I think looking at how successful products are presenting it will give me some more inspiration.

06-14-2011, 03:10 PM	#1
GuerrillaIM One Man Army War Room Member Join Date: Jul 2008 Location: London, UK Posts: 1,893 Thanks: 93 Thanked 314 Times in 183 Posts	Payment Options Done Well? Hello Copywriters, I am putting together a membership site offer. The payment options I will offer are: First week $1, then... Option 1. 12 Months ($39/mo) $468 Option 2. 4 Months ($59/mo) $236 Option 3. 1 Month ($89/mo) $89 I have seen this done very well before on my internet travels but I havent had the forethought to save these sites in a swipe file. Does anyone know any sites that have implemented this type of offer effectively so I can get some ideas for my design/copy?

06-14-2011, 03:29 PM	#2
Alex Cohen Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania Posts: 1,001 Thanks: 45 Thanked 501 Times in 304 Posts Contact Info	Re: Payment Options Done Well? Too many choices. You're giving them a 7-day trial. If they stick, just go with a monthly option. You'll make out better. (Yes, that's my opinion.) Alex

06-14-2011, 03:36 PM	#3
Dean Jackson Killer Copywriting War Room Member Join Date: May 2010 Posts: 767 Thanks: 298 Thanked 212 Times in 129 Posts	Re: Payment Options Done Well? I haven't tested too many multiple pay options, but if I recall right, 3 should be fine. The "trick" I guess is to make 1 of them appear significantly superior than the other 2. What is your offer? Dean
	NEW: CRAZIEST Copywriting offer ever offered on WF My top student WILL make your sales go BANANAS! -> Click Here To Check It Out [Spots Going FAST!]

06-14-2011, 03:40 PM	#4
fasteasysuccess FastEasySuccess Join Date: Oct 2009 Location: wisconsin Posts: 490 Thanks: 2 Thanked 75 Times in 60 Posts	Re: Payment Options Done Well? Not knowing exactly what you are offering...If you have a great product/service and you know people will stick then you should go first for the free trial like said but then after trial go into the upsell offer and obviously discount and reward them for longer pre-pay. This way they are already in and you are now offering them a way to save some more money because their satisfied with your product after the trial and paying anyways so why not save some money. This avoids confusions and avoids people looking at 3 price options and thinking which one, how much they are paying long term and not even trying your stuff yet. Get them in and then upsell.
	Free Cheat Sheets To Now Make Your Emails, Websites and Writing Profitable or Uncover Your Done For You Marketing, Search Engine Optimization and or Copywriting Solutions

06-14-2011, 03:49 PM	#5
RickDuris Rick Duris CopyRanger.com War Room Member Join Date: Dec 2009 Location: Laguna Beach, CA Posts: 1,182 Thanks: 513 Thanked 1,436 Times in 519 Posts Social Networking Contact Info	Re: Payment Options Done Well? There are two "magic words" that will make this work. Wanna know what they are? "Best Deal". As in: First week $1, then... Option 1. 12 Months ($39/mo) $468 (Best Deal!) Option 2. 4 Months ($59/mo) $236 Option 3. 1 Month ($89/mo) $89 Make the words "Best Deal" prominent. Look at any magazine subscription forms and you'll see how to do it. - Rick Duris
	http://www.copyranger.com

06-14-2011, 03:55 PM	#6
GuerrillaIM One Man Army War Room Member Join Date: Jul 2008 Location: London, UK Posts: 1,893 Thanks: 93 Thanked 314 Times in 183 Posts	Re: Payment Options Done Well? Great tip Rick! I definitely will implement that one. Does anyone know any sites that have similar payment offers? I have seen this done so many times but when I actually want to look at them then my memory fails me. I think looking at how successful products are presenting it will give me some more inspiration.