Looking For Halbert's "Secrets of the Water Ad"

Ken Strong · 06-17-2011, 07:42 AM

I'm searching for one of Halbert's letters where he explains how he wrote his famous water filtration ad. I've gone through his newsletter site and found one letter that reprints the ad itself while asking for comments, and another letter called "More Secrets of the Water Ad" that apparently came afterwards. But I can't find the first newsletter explaining how he wrote the ad. I've already Googled extensively; anyone have a copy or know where it is?

Thanks!

Dean Jackson · 06-17-2011, 07:47 AM

I've been looking for this one too

Somebody... anybody!!

Dean

max5ty · 06-17-2011, 08:14 AM

Quote:

Originally Posted by Ken Strong

I'm searching for one of Halbert's letters where he explains how he wrote his famous water filtration ad. I've gone through his newsletter site and found one letter that reprints the ad itself while asking for comments, and another letter called "More Secrets of the Water Ad" that apparently came afterwards. But I can't find the first newsletter explaining how he wrote the ad. I've already Googled extensively; anyone have a copy or know where it is?

Thanks!

Is this what you're looking for?

The Gary Halbert Letter

Dean Jackson · 06-17-2011, 08:41 AM

Quote:

Originally Posted by max5ty

Is this what you're looking for?

The Gary Halbert Letter

That's the one!

Thanks for this man. I searched around but could never find it on the site.

Best regards
Dean

Kay King · 06-17-2011, 08:49 AM

The Gary Halbert Letter

is a good earlier newsletter focusing on the ad copy

Hugh Thyer · 06-17-2011, 08:52 AM

The explanation wasn't written by Gary himself. In the PS he mentions it was written by 'a guy called Alexi'.

Alexi is Alexi Neocleous from Australia. You can find out more about him here:
MarketingBump.com

Since writing this explanation for Gary Alexi has gone onto be one of the world's top copywriters and is behind some pretty massive launches.

Ken Strong · 06-17-2011, 09:10 AM

That's it, thanks! I don't know why I had so much trouble finding it at his site...

Michael Silvester · 06-18-2011, 04:56 AM

Quote:

Originally Posted by Hugh Thyer

The explanation wasn't written by Gary himself. In the PS he mentions it was written by 'a guy called Alexi'.

Alexi is Alexi Neocleous from Australia. You can find out more about him here:
MarketingBump.com

Since writing this explanation for Gary Alexi has gone onto be one of the world's top copywriters and is behind some pretty massive launches.

Hugh,

I think you'll find that most people from Australia are Awesome!

Michael Silvester

Alex Cohen · 06-18-2011, 10:10 AM

Quote:

Originally Posted by Hugh Thyer

The explanation wasn't written by Gary himself. In the PS he mentions it was written by 'a guy called Alexi'.

Alexi is Alexi Neocleous from Australia. You can find out more about him here:
MarketingBump.com

Since writing this explanation for Gary Alexi has gone onto be one of the world's top copywriters and is behind some pretty massive launches.

Great hook at that site:

"Announcing A Marketing Agency
That Guarantees To Outpull Your
Best Ad Or Online Split Test"

Alex

Bruce NewMedia · 06-18-2011, 12:52 PM

Quote:

Originally Posted by Michael Silvester

Hugh,

I think you'll find that most people from Australia are Awesome!

Michael Silvester

That's what everyone in Australia keeps telling me!!!!

Changing mood, does anyone know how well that water filtration ad/promotion did? From the moment I saw that story and the concept, I thought it was genius...did it work?
_____
Bruce

Ken Strong · 06-18-2011, 01:11 PM

Quote:

Originally Posted by brucerby

Changing mood, does anyone know how well that water filtration ad/promotion did? From the moment I saw that story and the concept, I thought it was genius...did it work?
_____
Bruce

There's another letter on Halbert's site called "More Secrets of the Water Ad" where he gives a bit of followup -- apparently the company self-destructed not too long after and the CEO went to prison, IIRC.

In the letter, Halbert takes full credit for doing all that.

Mr. Subtle · 06-18-2011, 02:38 PM

Quote:

Originally Posted by Ken Strong

... apparently the company self-destructed not too long after and the CEO went to prison, IIRC.

Not sure what you mean by "self-destructed" but they have been around before, during and after Halbert's letter:

Filtration Bottles by Seychelle Environmental

Ken Strong · 06-18-2011, 03:47 PM

Quote:

Originally Posted by Mr. Subtle

Not sure what you mean by "self-destructed" but they have been around before, during and after Halbert's letter:

Filtration Bottles by Seychelle Environmental

"Self-destructed" was the wrong word to use. I was just relaying what Gary claimed in the letter, which was that he had destroyed the company single-handed in four days and sent the CEO to prison:

The Gary Halbert Letter

And Gary would never exaggerate about something like that...

Zero · 06-20-2011, 10:11 AM

Quote:

Originally Posted by Alex Cohen

Great hook at that site:

"Announcing A Marketing Agency
That Guarantees To Outpull Your
Best Ad Or Online Split Test"

Alex

Exact same ad the ad agency Gary Bencivenga used all those years ago. Cool site.

06-17-2011, 07:42 AM	#1
Ken Strong Marxist (Groucho) War Room Member Join Date: Nov 2005 Location: Seattle, WA, USA. Posts: 4,912 Blog Entries: 1 Thanks: 786 Thanked 1,616 Times in 750 Posts Social Networking Contact Info	Looking For Halbert's "Secrets of the Water Ad" I'm searching for one of Halbert's letters where he explains how he wrote his famous water filtration ad. I've gone through his newsletter site and found one letter that reprints the ad itself while asking for comments, and another letter called "More Secrets of the Water Ad" that apparently came afterwards. But I can't find the first newsletter explaining how he wrote the ad. I've already Googled extensively; anyone have a copy or know where it is? Thanks!
	I Have Cancer: Read The Story and Donate If You Can \| Other Ways You Can Help: 1. Make a Pledge to Mark Andrews' 10-Mile Christmas Row 2. Get the Crazy 8 Copywriting Seminar Recording 3. Buy the All-Star WSO -- just click below: ==> JazzPro.org -- Watch Jazz Videos for Free <==

06-17-2011, 07:47 AM	#2
Dean Jackson Killer Copywriting War Room Member Join Date: May 2010 Posts: 767 Thanks: 298 Thanked 212 Times in 129 Posts	Re: Looking For Halbert's "Secrets of the Water Ad" I've been looking for this one too Somebody... anybody!! Dean
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06-17-2011, 08:49 AM	#5
Kay King Senior Warrior Member War Room Member Join Date: Sep 2004 Location: Gulf Coast, USA. Posts: 15,368 Thanks: 4,360 Thanked 4,687 Times in 2,505 Posts	Re: Looking For Halbert's "Secrets of the Water Ad" The Gary Halbert Letter is a good earlier newsletter focusing on the ad copy

06-17-2011, 08:52 AM	#6
Hugh Thyer HyperActive Warrior War Room Member Join Date: Nov 2008 Posts: 341 Thanks: 84 Thanked 147 Times in 88 Posts	Re: Looking For Halbert's "Secrets of the Water Ad" The explanation wasn't written by Gary himself. In the PS he mentions it was written by 'a guy called Alexi'. Alexi is Alexi Neocleous from Australia. You can find out more about him here: MarketingBump.com Since writing this explanation for Gary Alexi has gone onto be one of the world's top copywriters and is behind some pretty massive launches.
	Direct Response Copywriter For Hire Ever wondered how copywriters work with their clients? I've answered that very question in detail-> www.salescomefirst.com

06-17-2011, 09:10 AM	#7
Ken Strong Marxist (Groucho) War Room Member Join Date: Nov 2005 Location: Seattle, WA, USA. Posts: 4,912 Blog Entries: 1 Thanks: 786 Thanked 1,616 Times in 750 Posts Social Networking Contact Info	Re: Looking For Halbert's "Secrets of the Water Ad" That's it, thanks! I don't know why I had so much trouble finding it at his site...
	I Have Cancer: Read The Story and Donate If You Can \| Other Ways You Can Help: 1. Make a Pledge to Mark Andrews' 10-Mile Christmas Row 2. Get the Crazy 8 Copywriting Seminar Recording 3. Buy the All-Star WSO -- just click below: ==> JazzPro.org -- Watch Jazz Videos for Free <==