Syndicated Copy

Joe Ditzel · 06-18-2011, 01:03 AM

In his 1983 book "How to Make Your Advertising Make Money" John Caples talked about an advertising copywriter named Frank Irving Fletcher. He mentioned that "Fletcher increased his earnings by syndicating his copy--that is, he sold the same copy again and again to various stores throughout the United States."

Just curious. Do any copywriters do that today?

Drez · 06-18-2011, 07:16 AM

If I remember correctly, Dan Kennedy advocated this at a seminar I attended a couple of years ago.

Once you develop a letter, or a series you license it to different businesses for use in their market or geography.

BrianMcLeod · 06-18-2011, 12:36 PM

Joe,

Bob Serling created an entire course about
licensing proven campaigns.

Don't own it, don't remember what it was called.

Maybe somebody else does?

Best,

Brian

ThomasOMalley · 06-18-2011, 07:03 PM

Bob Serling created a great course called Million Dollar Licensing. The whole idea is exactly what you are talking about...licensing a proven marketing campaign to different companies.

Best,

Thomas O'Malley

ThomasOMalley · 06-18-2011, 08:44 PM

Bob Serling offers his Million Dollar Licensing homestudy course periodically.

Sign up for his emails and you will receive notifications.

Best,

Thomas O'Malley

kellyburdes · 06-19-2011, 10:00 AM

As others have said, Bob Serling has a course called Million Dollar Licensing on this exact concept. He has some great free material when he does his launches, and a lot of people have made six figures + on the free material alone.

I don't have the course and have not seen it, but I've heard good things about it.

One of the easiest campaigns to syndicate is a past client/customer reactivation campaign. I have just started a consulting business here in St Paul working with bricks and mortar business doing just that. I did one for an accountant that will add almost 60% to his bottom line this year and he had to hire two additional full time employees.

briancassingena · 06-19-2011, 08:19 PM

Quote:

Originally Posted by kellyburdes

One of the easiest campaigns to syndicate is a past client/customer reactivation campaign. I have just started a consulting business here in St Paul working with bricks and mortar business doing just that. I did one for an accountant that will add almost 60% to his bottom line this year and he had to hire two additional full time employees.

Hey I'd love to know if you know of any good swipe files for customer reactivation campaigns?

Joe Ditzel · 06-20-2011, 02:14 AM

Quote:

Originally Posted by briancassingena

Hey I'd love to know if you know of any good swipe files for customer reactivation campaigns?

Ran into this interesting one from The Economist on Lawrence's site:
http://www.infomarketingblog.com/cus...economist-way/

06-18-2011, 01:03 AM	#1
Joe Ditzel Bad Golfer War Room Member Join Date: Dec 2010 Location: Los Angeles Posts: 571 Blog Entries: 1 Thanks: 575 Thanked 334 Times in 203 Posts Social Networking	Syndicated Copy In his 1983 book "How to Make Your Advertising Make Money" John Caples talked about an advertising copywriter named Frank Irving Fletcher. He mentioned that "Fletcher increased his earnings by syndicating his copy--that is, he sold the same copy again and again to various stores throughout the United States." Just curious. Do any copywriters do that today?

06-18-2011, 07:16 AM	#2
Drez HyperActive Warrior War Room Member Join Date: Oct 2007 Location: Long Island, NY Posts: 195 Thanks: 24 Thanked 149 Times in 70 Posts Social Networking	Re: Syndicated Copy If I remember correctly, Dan Kennedy advocated this at a seminar I attended a couple of years ago. Once you develop a letter, or a series you license it to different businesses for use in their market or geography.
	Mark "Drez" Dresner Swipe My Massive Copywriting Swipe Files Collection for FREE http://AdvertisingCopySwipes.com

06-18-2011, 12:36 PM	#3
BrianMcLeod Fingers of Fury War Room Member Join Date: Oct 2005 Location: Miami, Florida, USA. Posts: 2,164 Blog Entries: 5 Thanks: 1,458 Thanked 1,643 Times in 693 Posts Social Networking Contact Info	Re: Syndicated Copy Joe, Bob Serling created an entire course about licensing proven campaigns. Don't own it, don't remember what it was called. Maybe somebody else does? Best, Brian
	Brian McLeod The Warrior Event 2012 - Official Facebook Page Direct Response Copywriting \| Get on my private list immediately...

06-18-2011, 07:03 PM	#4
ThomasOMalley HyperActive Warrior Join Date: Apr 2011 Posts: 264 Thanks: 8 Thanked 78 Times in 66 Posts	Re: Syndicated Copy Bob Serling created a great course called Million Dollar Licensing. The whole idea is exactly what you are talking about...licensing a proven marketing campaign to different companies. Best, Thomas O'Malley

06-18-2011, 08:44 PM	#5
ThomasOMalley HyperActive Warrior Join Date: Apr 2011 Posts: 264 Thanks: 8 Thanked 78 Times in 66 Posts	Re: Syndicated Copy Bob Serling offers his Million Dollar Licensing homestudy course periodically. Sign up for his emails and you will receive notifications. Best, Thomas O'Malley

06-19-2011, 10:00 AM	#6
kellyburdes HyperActive Warrior War Room Member Join Date: Jan 2011 Posts: 321 Thanks: 114 Thanked 77 Times in 57 Posts	Re: Syndicated Copy As others have said, Bob Serling has a course called Million Dollar Licensing on this exact concept. He has some great free material when he does his launches, and a lot of people have made six figures + on the free material alone. I don't have the course and have not seen it, but I've heard good things about it. One of the easiest campaigns to syndicate is a past client/customer reactivation campaign. I have just started a consulting business here in St Paul working with bricks and mortar business doing just that. I did one for an accountant that will add almost 60% to his bottom line this year and he had to hire two additional full time employees.