Your Wife Is Hot...

[Web Junkie]

Thought this was a PERFECT HEADLINE for an Air Conditioning company. It definitely grabbed my attention when I first drove past the billboard. I would imagine it would have the same effect as the headline to a sales letter.

This sign has been in South Florida for a few years now, but I figured I would share it with some of you that hadn't seen it yet.

[Fernando Veloso]

Caught my attention too. Guess it works. Now the questions should be: will it convert?

[Web Junkie]

Originally Posted by Fernando Veloso

Caught my attention too. Guess it works. Now the questions should be: will it convert?

Ya...good point!

[wordydiva]

It was good enough to make me click and read. That was a great ad choice and would make me call if I needed an A/C serviced .

[John Galt]

Headline is killer... just added your jpg to my swipes.

[lemonarian]

If that is placed by the highway in the middle of the desert, and the potential customer driving by has his AC out of whack... yeah, it would most likely pull some sales.

Nice find!

[davemiz]

lol.... old news.... theyre a local AC co here in miami.... its been in the news for the last couple of years... so much so another AC co tired ripping them w a similar ad.

[faceblogger]

Good one indeed! Creativity wins.

[jasondinner]

Yeah I know...

She's a total piece of ass.

So thanks!

[John_S]

I, for one, have no problem sending these people to your house to be alone with your hot wife.

Oh please use the "...boom chicka wow wow" background music in the radio spots. Please. Please. Please. Because nothing causes people to invite a stranger into their home better than boom-chicka wow wow. Anyone who has watched a porn movie knows that.

TV spots could have a Jersey Shore guy, coverall unzipped to navel, fifteen gold chains around his neck.

A wife would never shoot you for calling these guys over to "...fix that for ya." (IfyaknowutImean.)

Slogan: We take the concept of contractors screwing you to a whole 'nother level.

Wait, is this a continuation of the "Copywriting is Like Love Making" thread. 'cause that's hi-larious.

[Ken_Caudill]

Life insurance salesman: So what will your wife do if you die suddenly?

Prospect: She can remarry.

Life insurance salesman: Have you taken a good look at that bitch lately?

Ba da bing.

[John_S]

Ba da bing.

Dat's whut I'm talkin' bout.

All our repairmen are trained professionals....

YouTube - ‪Joey - Hey, how you...

Ba da boom.

[Kate Campbell]

Killer Headline. I think they hired any copywriter. It's unique, not as 1000 other billboards.

[Brian John]

Originally Posted by Ken_Caudill

Life insurance salesman: So what will your wife do if you die suddenly?

Prospect: She can remarry.

Life insurance salesman: Have you taken a good look at that bitch lately?

Ba da bing.

Instant Rimshot

[Brian John]

another one...

[Mr. Subtle]

Originally Posted by B.J. Johns

another one...

A great example of taking a good billboard idea and making it so much weaker.

[Raydal]

Originally Posted by Mr. Subtle

A great example of taking a good billboard idea and making it so much weaker.

I definitely agree with Subtle here.
The first billboard message was a little cute and sometimes
"cute" and "smart" doesn't sell because the message gets
buried in the 'cuteness'.

But the second billboard goes overboard in this respect so the
the message gets even more cluttered.

-Ray Edwards

[davemiz]

that other one is a rip from the one here in south fla.

it got a LOT of publicity... especially down here.... so much so another AC company swiped the thing and did a similar ad.... and got sued.

but this is like 2-3 years old guys... its defo not new.

the billboard is on the interstate, so it gets a TON of views.... and down here, its hotter than hell... so you bet ppl need their AC.

[eddyjoy]

Very creative indeed. The headline is catchy, short and makes one to look at the sign again and again.

[cheekugames]

I like the first poster simple but more effective the second bill board really kills the whole thing by putting the girl there ....

[John_S]

the second bill board really kills the whole thing by putting the girl there ....

I think the first leads to the second. Once you get some response being a little clever, a little cute, the tendency is to go overboard -- you clever yourself to death.

Everybody wants to be clever. Nobody wants to be smart.

[Alex Cohen]

Blonde, pretty, shapely... you can bet that model gets the second billboard plenty of attention.

Is it more effective than the first? Who knows. My guess... yes.

Interestingly, the two billboards are selling different benefits.

The first billboard is selling emergency service: "Air Around The Clock"

The second billboard is selling money savings: "Save $3,000 or more".

Alex

[Paul McQuillan]

How did the original ad do? Our opinion is meaningless if sales were not made (forgotten on Warrior, I know).

In my opinion if my air went out my wife is not really any more concern than
my own discomfort. I would not need to be driving down the street to get the
idea to get it fixed- I would have cracked open the yellowist book and got a
fixer over, fast.

I prefer results over affection and the results are absent

[Web Junkie]

Good point. Obviously, I don't have their sales figures to show.. However - I do know that most people in Miami are familiar with the sign and that company because of the "YOUR WIFE IS HOT" line.

As someone posted above - it also allowed them to receive major media attention on tv. That's free advertising in itself!

Originally Posted by IM Viper

How did the original ad do? Our opinion is meaningless if sales were not made (forgotten on Warrior, I know).

In my opinion if my air went out my wife is not really any more concern than
my own discomfort. I would not need to be driving down the street to get the
idea to get it fixed- I would have cracked open the yellowist book and got a
fixer over, fast.

I prefer results over affection and the results are absent

[Michael55555]

lolololol. Funny stuff.. what a great billboard.

[John_S]

Want the results? Here you go...

The court case over whether your wife is hot or not has been settled.

The answer: Well, it's a secret.

Air Around the Clock, a Coral Springs air-conditioning company, has reached an out-of-court agreement in its trademark infringement case against a competitor. Air Around the Clock had accused the rival of misappropriating its successful "Your wife is hot. Better get your A/C fixed" billboard campaign.

So, that would be profits AFTER infringement lawsuits -- or enforcing if you're on the other side -- and court costs.

I love clever.

[Goldenboy]

It's really an attention grabber. For people who just read the sign, they might probably have different concept of what the sign says, lol.
Creativity really helps in promoting their sales.

[weddingflowers]

Innovation, and really creativity is all that's needed to help launch a business. Now who wants to be my creative partner and help a numbers person ?

[Carl Donovan]

Originally Posted by Mr. Subtle

A great example of taking a good billboard idea and making it so much weaker.

I agree with Mr Subtle 100%. The first billboard is clever and only slightly "naughty" but you quickly get the joke.

The second is gratuitous, clumsy and crass.

I think this thread might make a great teaching tool for good design vs bad.

That said, I'd love to know the results of them both. I could be completely wrong...

[kittyluver]

Nice headlines. I entered into this thread due to this title only...

[Rezbi]

Originally Posted by Mr. Subtle

A great example of taking a good billboard idea and making it so much weaker.

Exactly.

An example of swiping badly.

Others would do well to take note.

[D. Spidey]

This may be old news, but it's new news to me! Thank you for sharing. It spared up a few ideas ---> puts thinking cap on.

[LudwigLearns]

lol definitely caught my attention.

[globalaffiliate]

From one copywriter to another - very clever sir.

[Matthew Shelton]

Around Atlanta there's a tendency to randomly place cute dogs on billboards, and no, they aren't the company mascot. My best guess is that dogs come in 2nd in the category of "made you look" without all the weird baggage in the wife-is-hot approach.

So what do you think of

Your Dog is Hot
(picture of collapsed dog with tongue hanging out - really easy picture to get with a bulldog, which btw is the University of Georgia mascot)

- better get your A/C fixed!

I bet the Florida HVAC competitor that went that route could trump those other guys and even get some press from the new angle.

[Matthew Shelton]

Originally Posted by redapple

Nice post!
I had one of my sites hacked once and I’ll tell you that it isn’t something you want to see when you bring it up. That was real noticeable because it was blatant and you could see that it was hacked.

ummm, I think you posted in the wrong place here

[Kieran Gracie]

Great billboard, but does anybody remember the name of the AC company or its phone number?

[gforex]

Originally Posted by Web Junkie

Thought this was a PERFECT HEADLINE for an Air Conditioning company. It definitely grabbed my attention when I first drove past the billboard. I would imagine it would have the same effect as the headline to a sales letter.

This sign has been in South Florida for a few years now, but I figured I would share it with some of you that hadn't seen it yet.

Be careful man! might be a hot trap for you

[Eduard Stinga]

Haha, made me click to see what's inside

[Affiguy]

Originally Posted by EduardS

Haha, made me click to see what's inside

me too!

I wonder if they generate high sales rate

[Mick Meaney]

Grabbed my attention anyway..

Swiped.

[Sumdor]

Hot attention headline....ad copy. However, the question is, would you like someone telling you that your wife is hot, after all you already knew she is hot and thats one reason you married her

[Mick Meaney]

Originally Posted by Sumdor

after all you already knew she is hot and thats one reason you married her

She might be fugly but rich..?

[RWilson]

I think it is a great headline and you could use many different twist to make it work for your needs

[RWilson]

Originally Posted by Mick Meaney

She might be fugly but rich..?

Good point Mick LOL

[roger123]

Great billboard .. and I agree with Kieran. If the copy is too stunning, it can overpower the brand name which often gets overlooked.

[john14317]

good way of advertising and marketing........

[QuelThalas]

hahaha very nice niche,new impression for the other people..everyone think that our wife is hot.but actualy is not.they sell air conditioner services,,hahahaha nice try

[Alminc]

Not all wives are hot. Actually, just some wives are hot.
The message 'Your wife is hot' can easily make too many
men cry or shoot at the sign.

[TigerRaging]

hahahaha, this is to funny.

I know that it got my attention lol