Question for landing page experts

samson_is_furry · 06-20-2011, 06:57 PM

I'm working on landing pages for insurance keywords. I'm not a strong writer, so I am considering Copyblogger's Premise plugin to get me going. I'm attracted to the educational aspects of Premise.

There a lot of great landing page examples on the forum, but it seems that insurance landing pages are a little different than most. The major sites typically have a quote box with some smiling people, a car, house, etc. The Premise examples look more like a sales page than my competitors landing pages.

I'm proficient with Wordpress and CSS, should I just try to replicate a competitor's landing page? I'm worried about spending a lot of time on building landing pages that I decide I don't like a week later (happens often with my theme design work).

Thanks!

briancassingena · 06-20-2011, 07:03 PM

1. Don't "decide" you don't "like" a landing page, let your split testing decide for you.
2. Split test a page similar to a competitor's page, vs a sales style page
3. Split test (Should be #1 really)

desertsun1 · 06-20-2011, 07:13 PM

Good advice... it pays to split test.

samson_is_furry · 06-20-2011, 07:17 PM

Great advice. It really takes a lot of the pressure off. Thanks!

06-20-2011, 07:03 PM	#2
briancassingena Copywriting Strategy War Room Member Join Date: Feb 2009 Location: Down Under Posts: 347 Thanks: 157 Thanked 96 Times in 50 Posts Social Networking	Re: Question for landing page experts 1. Don't "decide" you don't "like" a landing page, let your split testing decide for you. 2. Split test a page similar to a competitor's page, vs a sales style page 3. Split test (Should be #1 really)
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06-20-2011, 07:13 PM	#3
desertsun1 Warrior Member Join Date: Jun 2011 Location: Kingman, Az Posts: 9 Thanks: 0 Thanked 1 Time in 1 Post Social Networking	Re: Question for landing page experts Good advice... it pays to split test.
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06-20-2011, 07:17 PM	#4
samson_is_furry Warrior Member Join Date: Dec 2010 Posts: 25 Thanks: 9 Thanked 0 Times in 0 Posts	Re: Question for landing page experts Great advice. It really takes a lot of the pressure off. Thanks!

06-20-2011, 06:57 PM	#1
samson_is_furry Warrior Member Join Date: Dec 2010 Posts: 25 Thanks: 9 Thanked 0 Times in 0 Posts	Question for landing page experts I'm working on landing pages for insurance keywords. I'm not a strong writer, so I am considering Copyblogger's Premise plugin to get me going. I'm attracted to the educational aspects of Premise. There a lot of great landing page examples on the forum, but it seems that insurance landing pages are a little different than most. The major sites typically have a quote box with some smiling people, a car, house, etc. The Premise examples look more like a sales page than my competitors landing pages. I'm proficient with Wordpress and CSS, should I just try to replicate a competitor's landing page? I'm worried about spending a lot of time on building landing pages that I decide I don't like a week later (happens often with my theme design work). Thanks!