Top Copywriting Tips for Newbies

[Noel 100K]

Revise. Revise. Revise. After you have written your first copy. Take a break. Go for a walk outside. Breathe in the fresh air. Soak in the sunlight. Breathe some more. When your head is clear go back to your copy and read it like it is your first time seeing it.

[ladymd]

What about the use of words like "hot" "future" I find these terms so overused. "(your product) is the hottest thing to date!" or "(your product) is the future of doing business." Any way we can replace these terms in ad copy for good? Suggestions?

[Derob]

Originally Posted by Domenic Carlson

When writing copy for the web, brevity is key. Avoid the use of excessive exclamation points or distracting formatting and fonts, the words should communicate the power of your message without punctuation crutches. You must write in the language of your consumers to effectively reach them and connect with their needs and desires.

This is a good one that most people have missed - so far.

If you talk down to your prospects, your message will not get across to them. But talking to them at the same level as we would in a social conversation will. OK, slang and other similar terminology should not be used, but just try and write in a natural way.

I don't believe copywriting is all that difficult. We all know the words... it is just a matter of getting them in the right order.

[Noel 100K]

Use bullet points to make your benefits stand out.

[Noel 100K]

Originally Posted by ladymd

What about the use of words like "hot" "future" I find these terms so overused. "(your product) is the hottest thing to date!" or "(your product) is the future of doing business." Any way we can replace these terms in ad copy for good? Suggestions?

Hi LadyMD,

You can use words like:

extreme
jaw dropping offer
unbelievable value
one time offer
the next generation
the latest version
newly updated

[hamburglar]

Hey Warriors,

I am loving the tips so far. I just recently started to write articles myself and am enjoying. However, I feel my writing skills are very poor.

Are there some example(s) I could look at? It would help me see some applications of the tips. This could be asking for a lot.

Regards,
H

[sanjaypande]

Tip: Learn and master the fundamentals. Fundamentals include researching the market to understand the audience and matching the list to the product/offer.

The copy is just one part of the equation.

The offer and the list are considered even more important. A good offer to a good and well matched list will sell even with mediocre copy whereas great copy will not be able to sell to a poorly matched list or crappy product.

According to most direct marketing legends the importance is split up as 20% copy and 40-40 between the list and the offer.

Some of them split it 3 ways as equally important.

To become a good copywriter you should understand all 3 aspects of the sales process - product, list and offer.

[farneville]

Hey guys I am a supernoob in blogging and the internet and I am puzzled what copywriting is about can someone shed some light what copywriting is? dont ask if I googled already because I did as well as dictionary etc. and it did not sink in lol

Well I just re - read and it said it is used to promote a product, people etc. but what I want to know is how's the process done?

[agababryn]

know you audience exp. what, who and why they buy

[Noel 100K]

Originally Posted by farneville

Hey guys I am a supernoob in blogging and the internet and I am puzzled what copywriting is about can someone shed some light what copywriting is? dont ask if I googled already because I did as well as dictionary etc. and it did not sink in lol

Well I just re - read and it said it is used to promote a product, people etc. but what I want to know is how's the process done?

Copywriting is the science of how to write an ad that would grab your audience's attention and move them to buy your product or idea today.

I hope that helps

[Mark Andrews]

Originally Posted by hamburglar

Hey Warriors,

I am loving the tips so far. I just recently started to write articles myself and am enjoying. However, I feel my writing skills are very poor.

Are there some example(s) I could look at? It would help me see some applications of the tips. This could be asking for a lot.

Regards,
H

You won't find any article writing tips in this section of the WF since this forum is about copywriting. Subtle difference.

What is unusual about this thread is that every professional established copywriter on the Warrior Forum is avoiding this thread like the plague.

Only newbie copywriters are giving one another advice.

If you want copywriting tips, use the search function and look for threads and posts by the following list of very professional copywriters...

In no particular order from memory...

Scott Murdaugh

Dean Dhuli

Mr Subtle

Vin Montello

Brian Cassingena

Mark Andrews

Mark McClure

Dorothy Pecson

John S

Rick Duris

Brian McLeod

Mark Pocock

Ken Strong

Bruce Wedding

Loren Woirhaye

Daniel Scott

Kevin Rogers

Alan Carr

Malcolm Lambe

Kyle Tully

Matt O'Connor

Ross Bowring

Stephen Dean

Kevin Lam

Mike Humphreys

Cherilyn Woodhouse

Jack Bastide

Paul Hancox

Alex Cohen

Ken Caudill

Bill Jeffels

Collette

Ray Edwards

David Raybould

Andrew Cavanagh

Paul Myers

Hugh Thyer

Chris Ramsey

Lance K

Danielle Lynn

Colmodwyer

Matt Jutras

Omar Khafagy

Robert Boduch

Tim Castleman

David Babineau

My sincere apologies if I've missed anyone out, going from memory only I was wracking my brains to think of all of the top copywriters I know of.

Check out the threads and posts by any of the above copywriters and you'll have all of the tips you need to be a copywriting success.

Best,


Mark Andrews

[Noel 100K]

Originally Posted by Zanti

Chetr, just wanted you to know that I find your post to be spot on.

I think it may help some here if you share what the 4 personality types and 9 objections are and how you deal with them with copy. Or anyone else for that matter can chime in with your thoughts.

Thanks for your post and look forward to more of your own thoughts.

Brian

Nicely done. Thank you for sharing. Keep up the good posts.

[Noel 100K]

Focus on your target audience when writing your copy. Think with them in mind. To do this you have to know who your audience is.

[geili001]

Use bullet points to make your benefits stand out.

[Terry Coombes]

Originally Posted by Pete Walker

What is unusual about this thread is that every professional established copywriter on the Warrior Forum is avoiding this thread like the plague.

Only newbie copywriters are giving one another advice.

Pete Walker

Pete, you're right. I'd vaguely noticed a lack of high post counts but when you pointed it out it got me thinking and I can't figure it out. You say it as if it's deliberate, but that goes against the usual ethos on WF. Experts usually wade in with great tips and info on a thread like this. Am I missing something? Have they suddenly got mean?

My tip? I take issue with Dr. Johnson's, "Read over your compositions, and wherever you meet with a passage which you think is particularly fine, strike it out."

I would say, for the copywriter, "Read over your compositions, and wherever you meet with a passage which you think is particularly fine, make it bold and red."

Terry

[nick1980]

Focus on the benefits of the product or service, and emphasize what it can do for the consumer... Every product offers a solution to a problem. Make sure that the reader knows that they've found the solution with yours.

[Enis]

The first one is to introduce yourself, don't assume that people will know about you and your product just by visiting your site. Other than that, the more you practice the better you become. Try to imagine yourself as the buyer and see if you'd click that purchase button.

[Augadha]

Hmm, never try to over sell your product as well, it can tick people off. People have many more options to move on to in the world.

[Izzy9]

Very helpful tips. I believe that focusing on your headline and your first paragraphs is key to getting your sales letter read as a whole. I spend a lot of time on establishing that important connection with the reader on the first few sentences. It's good that we get a lot of helpful advice from the forums. Thanks for sharing.