![]() | | ||||||||
| | #1 |
| HyperActive Warrior War Room Member Join Date: Oct 2007 Location: Long Island, NY
Posts: 195
Thanks: 24
Thanked 149 Times in 70 Posts
|
This nutritional supplement copy example uses a news format very effectively (in my opinion). The copywriter leverages a "fact" that had been widely publicized in newspapers and TV news at the time. Plus there are many borrowed and implied credibility elements in the copy. Makes for a good addition to the 'ol copywriter swipe file. Check it out here for free (no opt-in either) Nutritional Supplement Copy Example | News Format Rides Trend | Free Copy Swipe FIle |
|
Mark "Drez" Dresner Swipe My Massive Copywriting Swipe Files Collection for FREE http://AdvertisingCopySwipes.com | |
| | |
| | #2 |
| Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand
Posts: 2,092
Thanks: 790
Thanked 1,027 Times in 558 Posts
|
Mark, have you seen it running in the same publication for long? In other publications too? I know a guy here who's setting himself up to enter the same product space, so any help on the ad would be of great help. Best, Ewen |
| | |
| | #3 |
| HyperActive Warrior War Room Member Join Date: Oct 2007 Location: Long Island, NY
Posts: 195
Thanks: 24
Thanked 149 Times in 70 Posts
|
Hey Ewen. I did not see this ad appear very broadly. In fact I only caught it in 2 or 3 publications at best. (And only a single insertion) My swipe was from the USA Today's Sunday magazine insert in my local newspaper about a year or so ago. Hope this is helpful. |
|
Mark "Drez" Dresner Swipe My Massive Copywriting Swipe Files Collection for FREE http://AdvertisingCopySwipes.com | |
| | |
![]() |
|
| Tags |
| copy, copy swipe, file, nutritional, supplement, swipe, swipe file, vitamin ad |
| Thread Tools | |
| |
![]() |