Bisexual Landing Page Optimization!

The Copy Nazi · 06-24-2011, 12:20 AM

...uh...not exactly bisexual. But interesting all the same. Check this out - FiveSecondTest

John_S · 06-24-2011, 06:47 AM

I'm familiar with five second tests. Designers perform a lot of tests which would be interesting if moved to marketing.

Quote:

When prompted, users told us they knew they could donate money to the Red Cross. What they didn’t learn was that they could also donate stock, clothes, and airline miles. Even though this information was readily available on the content page, no user realized there were other options. We learned the content page was not doing its job communicating all of the relevant information. To succeed, the team needed to highlight the different vehicles for donation better.
—5–Second Tests: Measuring Your Site’s Content Pages By Christine Perfetti

Ross James · 06-26-2011, 02:25 PM

Those fancy web 2.0 style landing pages are so gay. I personally like ugly.

But in a good way sometimes.

Sorry random rant.

06-24-2011, 12:20 AM	#1
The Copy Nazi Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris Posts: 2,489 Blog Entries: 2 Thanks: 791 Thanked 1,481 Times in 701 Posts Social Networking Contact Info	Bisexual Landing Page Optimization! ...uh...not exactly bisexual. But interesting all the same. Check this out - FiveSecondTest

06-26-2011, 02:25 PM	#3
Ross James Meta Warrior War Room Member Join Date: Nov 2010 Location: Boston Suburbs, USA Posts: 487 Thanks: 96 Thanked 80 Times in 71 Posts Contact Info	Re: Bisexual Landing Page Optimization! Those fancy web 2.0 style landing pages are so gay. I personally like ugly. But in a good way sometimes. Sorry random rant.