Copywriting Newbie

mustard76 · 12-30-2008, 07:24 AM

I'm just start to learn copywriting. Where do you think I should start? e.g. books, courses, etc.

Thanks in advance for your help.

Stephen Dean · 12-30-2008, 04:26 PM

My sister's just starting too, here's what I had her start with...

How To Write A Good Advertisement by Victor Schwab
Tested Advertising Methods by John Caples

2 Hour Sales Letter 2 Hour Sales Letter
7 Deadly Copy Sins Copywriting: 7 Deadly Sins That Kill Amateur Sales Letters!

Cheers,
Stephen Dean

Christie Love · 12-31-2008, 02:31 AM

If I were you, I'd get a mentor. You'll learn a lot faster than reading books. Besides, they will most likely provide you with critiques. I recommend Raydal Edwards. Vin Montello also mentors, you might want to try his availability. Hope this helps.

Oh, I'm definitely not knocking books. Buy as many as you can and read them first to get a feel of what copywriting is all about.

MaskedMarketer · 12-31-2008, 04:09 AM

Quote:

Originally Posted by Christie Love

get a mentor.

Oh, I'm definitely not knocking books. Buy as many as you can and read them first to get a feel of what copywriting is all about.

If the OP can afford a mentor/coach/consultant, that may be the route to go. It can definitely be a short cut to getting results.

Other than that, some good books from amazon might help. Dan Kennedy, Bob Bly, ect..

Capone · 12-31-2008, 08:57 PM

It depends. since were on an IM forum I'm going to assume you're interested in writing SEO optimized articles and content.

One of the best ebooks on this subject I've EVER read is "How To Increase Keyword Saturation Without Destroying the Flow of Your Copy" by karon Thackston.

Or give Warrior senior member Steve W. a PM. He'll hook you up.

Good Luck,
Capone

MontelloMarketing · 01-02-2009, 12:11 PM

Do go check out AWAI... but they're not even close to being the best. I wouldn't recommend you drop $500 on it, especially when there is so much better teaching for under a hundred bucks.

But if you really want AWAI...

Go on ebay or elsewhere and find a former student selling his for under $75. They're on there all the time.

MaskedMarketer · 01-02-2009, 12:26 PM

and besides copy writing, you might want to pick up some persuasion and influence books. That's what selling is about.

Raydal · 01-02-2009, 12:49 PM

Quote:

Originally Posted by Christie Love

If I were you, I'd get a mentor. You'll learn a lot faster than reading books. Besides, they will most likely provide you with critiques. I recommend Raydal Edwards. Vin Montello also mentors, you might want to try his availability. Hope this helps.

Oh, I'm definitely not knocking books. Buy as many as you can and read them first to get a feel of what copywriting is all about.

Thanks for the plug Christie!

For those who want to try my Learncopy.com coaching program you get to reveiw
ALL the resources for a week for less than $3 and you can decide after that.

One thing I can tell you is that you're not going to get the kind of
PERSONAL ATTENTION from any other copywriting coaching program
like I give.

-Ray L.,

FitJerk · 01-02-2009, 04:03 PM

Quote:

Originally Posted by MarketerGuy

PM me and I can send you a link to an ebook I wrote where I reveal my super awesome sales letter formula that pulls profits in over and over!

LOL!!

Double U - Tea - Eff...?

That sounds like a pitch from a grade 8 student. I think you're being serious tho... right?

There is a great lesson to be learned here of what NOT to do. Make sure you provide value BEFORE you pitch.

But anyways your comment made me laugh. Just had to say.

Anyways mustard, a great place to start would also be Hypnotic Writing by Joe Vitale, and John Carlton's courses are pretty damn good. I've gone through is Copywriting Sweat Shop DvD's. He's straight, to the point and leaves all the bulls**t behind. Just the way I like it!

UnityinAustralia · 01-06-2009, 06:51 PM

I usually pick up a magazine from a newsagent - something like "Home business opportunities" or similar, depending on where you live.

Go through the mag, and sign up for anything advertising a "free report".

The free report is usually an OK-to-awesome sales letter.

Get about 20 of these letters, and keep them in a file.

After reading 10, you will get the gist of it. All of them will kinda sound the same after a while, because they all follow the same pattern.

Pay attention to the headlines, write down the ones that work on YOU.

Use similar phrases in your own copywriting.

Next, look out for free "introductory" seminars in your area. These are always sales pitches to sell a bigger product. Go to them, and observe their sales process, the marketing material they hand out, and the phrases they use during the presentation. Those guys spend a lot of money on their sales process, so are good to learn from.

12-30-2008, 07:24 AM	#1
mustard76 Active Warrior War Room Member Join Date: Nov 2006 Location: Boston, MA, USA Posts: 79 Thanks: 9 Thanked 5 Times in 4 Posts	Copywriting Newbie I'm just start to learn copywriting. Where do you think I should start? e.g. books, courses, etc. Thanks in advance for your help.

12-30-2008, 04:26 PM	#2
Stephen Dean Master Copywriter War Room Member Join Date: Oct 2006 Location: WA , USA. Posts: 1,052 Thanks: 133 Thanked 192 Times in 99 Posts Social Networking	Re: Copywriting Newbie My sister's just starting too, here's what I had her start with... How To Write A Good Advertisement by Victor Schwab Tested Advertising Methods by John Caples 2 Hour Sales Letter 2 Hour Sales Letter 7 Deadly Copy Sins Copywriting: 7 Deadly Sins That Kill Amateur Sales Letters! Cheers, Stephen Dean
	Occupation: Best Copywriter Ever. Clients: Matt Bacak, Jim Edwards, Ryan Deiss and more. I write sales copy that demands champagne celebrations: Hire A “Champagne Celebration” Copywriter.

12-31-2008, 02:31 AM	#3
Christie Love The Fabulous One War Room Member Join Date: May 2008 Location: Texas Posts: 930 Thanks: 11 Thanked 79 Times in 68 Posts Social Networking Contact Info	Re: Copywriting Newbie If I were you, I'd get a mentor. You'll learn a lot faster than reading books. Besides, they will most likely provide you with critiques. I recommend Raydal Edwards. Vin Montello also mentors, you might want to try his availability. Hope this helps. Oh, I'm definitely not knocking books. Buy as many as you can and read them first to get a feel of what copywriting is all about.
	***Protect Yourself from Internet ID Theft*** Get your Free Identity Theft Report 'A' rated company with the BBB.

12-31-2008, 08:57 PM	#5
Capone Active Warrior Join Date: Dec 2008 Location: Central New York Posts: 94 Thanks: 2 Thanked 5 Times in 5 Posts	Re: Copywriting Newbie It depends. since were on an IM forum I'm going to assume you're interested in writing SEO optimized articles and content. One of the best ebooks on this subject I've EVER read is "How To Increase Keyword Saturation Without Destroying the Flow of Your Copy" by karon Thackston. Or give Warrior senior member Steve W. a PM. He'll hook you up. Good Luck, Capone

01-02-2009, 12:11 PM	#6
MontelloMarketing Godfather Of Persuasion War Room Member Join Date: Oct 2006 Location: Los Angeles - Tampa - Raleigh Posts: 1,140 Thanks: 112 Thanked 349 Times in 177 Posts Social Networking	Re: Copywriting Newbie Do go check out AWAI... but they're not even close to being the best. I wouldn't recommend you drop $500 on it, especially when there is so much better teaching for under a hundred bucks. But if you really want AWAI... Go on ebay or elsewhere and find a former student selling his for under $75. They're on there all the time.
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01-02-2009, 12:26 PM	#7
MaskedMarketer Senior Warrior Member Join Date: Aug 2008 Posts: 1,030 Thanks: 286 Thanked 85 Times in 71 Posts Social Networking	Re: Copywriting Newbie and besides copy writing, you might want to pick up some persuasion and influence books. That's what selling is about.
	"One Man's Ceiling is Another Man's Floor" "I Pay Less Attention to What Men Say. I Just Watch What They Do."

01-06-2009, 06:51 PM	#10
UnityinAustralia Looking for JV partners Join Date: Jan 2009 Posts: 21 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Copywriting Newbie I usually pick up a magazine from a newsagent - something like "Home business opportunities" or similar, depending on where you live. Go through the mag, and sign up for anything advertising a "free report". The free report is usually an OK-to-awesome sales letter. Get about 20 of these letters, and keep them in a file. After reading 10, you will get the gist of it. All of them will kinda sound the same after a while, because they all follow the same pattern. Pay attention to the headlines, write down the ones that work on YOU. Use similar phrases in your own copywriting. Next, look out for free "introductory" seminars in your area. These are always sales pitches to sell a bigger product. Go to them, and observe their sales process, the marketing material they hand out, and the phrases they use during the presentation. Those guys spend a lot of money on their sales process, so are good to learn from.