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06-29-2011, 01:22 PM
| #1 |
| Warrior Member War Room Member Join Date: Aug 2010
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|  Super-sized sales pages
I don't believe that these super-sized sales pages work at all. A video would help, but if people can't get to the point quicker that this, something is wrong. When I encounter one, I usually scan and skip to the bottom where the summary is. Wasted work! My two cents. Scott Bennett |
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06-29-2011, 01:28 PM
| #2 |
| unstupid copywriter War Room Member  Join Date: Mar 2008 Location: Sweden
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| Re: Super-sized sales pages
"Believe" is probably one of the most dangerous words in marketing. Let us know if you still feel the same when you have tested it. |
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06-29-2011, 01:31 PM
| #3 |
| Copywriter, Consultant War Room Member  Join Date: Apr 2008 Location: North Carolina, USA
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| Re: Super-sized sales pages
Tell it to Agora, Weiss Research, Phillips, Boardroom, etc. They're making millions from them... so if you've got something better, I'm sure they'd love to see it!  |
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06-29-2011, 01:32 PM
| #4 |
| Web Video Spokespersons War Room Member Join Date: Apr 2011 Location: Houston, Texas
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| Re: Super-sized sales pages
Scott, can you list an example?
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06-29-2011, 02:06 PM
| #5 |
| Copywriter, Consultant War Room Member Join Date: Apr 2008 Location: North Carolina, USA
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| Re: Super-sized sales pages
Model2Web makes a good point -- do you have an example of the pages you're talking about? I obviously presumed you were referring to the long-copy (as in 20+ pages) sales pages commonly used in a variety of niches. But even so, I should have added this: So long as the copy is well written, long copy will often out-pull short copy. "Yes, people read long copy. Readership falls off rapidly up to fifty words, but drops very little between fifty and five hundred words." -- David Ogilvy Case in point: This 6,540-word ad by Louis Engel pulled in 10,000 responses when it ran in the New York Times. |
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06-29-2011, 02:53 PM
| #6 | |
| Fingers of Fury War Room Member  Join Date: Oct 2005 Location: Miami, Florida, USA.
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| Re: Super-sized sales pages Quote:
Useless thread. | |
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06-30-2011, 03:54 AM
| #8 | |
| Penwright  Join Date: Jun 2011 Location: London
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| Re: Super-sized sales pages Quote:
I'm willing to bet that if you split-test long copy and short copy for the same product, the long copy's going to do better over a large sample of people, but if you've got the numbers to prove me wrong then I'd love to see them. | |
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| Tags |
| long, pages, sales, supersized |
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