bounce rate?

[Trevett]

So i think the Problem is my Sales-Letter. It consits of two websites:
The first site is the entrance-site, where the visitor is informed about the Product. On this site there are links in the plain text and also image-links that link to the second site.
The second site is where the visitor gets a short summary of the first quite big first side, and where the visitor can choose it's paying options.

Well, my Question are:
7,8% of the Facebook-Ads-Visitors actually click on the links to visit the second site. Is 7,8% too low?
On the other side, this means, that 92% of my vistors leave my site on the first page. Is this bounce rate to high?

[mbhall2]

Well first, you're relying primarily on facebook for your traffic and 90% of the people on facebook are not going to be in a buying mood. So if they get pulled from facebook and taken straight to a page that even reminds them of a sales page, they often will run the other way and continue what they were doing in the 1st place - and that's SOCIALIZING.
Facebook is a place for conversation, so the strategy isn't exaclty the same as converting traffic from Google or the search engines anymore.
If you have your heart truly set on converting facebook traffic, try focusing on building a list.
As far as your sales page goes, i would need to see it. But in the mean time, you could google how to improve high bounce rate on sales page and find some great things.

[MRMagMark]

Bounce rates can tell you that you need to improve some things. For instance, I have no idea what your copy is like, but that is a fundamental. Boring copy means high bounce rates. Your visitors are looking to connect with something and if you aren't providing a clear solution to a clear problem, they're gonna hoof it out of there.

Web design is also an important factor in making visitors stay. Is the copy in small print? Are there any clear "call-to-action" areas? Big buttons? Opt-in forms? Just a few links on your home page could easily be overlooked. (Especially with some of the formatting that exists with some themes. Try to make your links bold and in a different color. Even test sizes.)

Here's an article on bounce rates.

Ever heard of "click heat maps?" There are some tools that can tell you where people are clicking. This can at least let you know what is grabbing their interest and you can edit your page accordingly.

Here's an article about click heat maps.

You're talking about a subject that drives many SEO pros bonkers, but it's like the Holy Grail to them. Improving bounce rates is a deep rabbit hole. Keep on testing things and realize it's like trying to land a fighter jet on a carrier.

It's always a moving target...

[Brett2000]

Hi,

for your traffic and 90% of the people on facebook are not going to be in a buying mood.

Ahhh, yes... that's right. The way to counter that is to build the list of fans and use that for directing them to another page where they may buy later on. But, you do have to continue to offer them the freebies, or at least get them to a point where they trust you enough to make a purchase.

You can build trust using simple techniques showing that you know what you're talking about, or presenting examples and testimonials that prove you can help them in some way (as a buyer of your product).

[Domenic Carlson]

I agree that it is important to specifically target your advertising to locations on the web where your consumers frequent. Facebook is a great network to reach a broad consumer base, but may be too wide to gain traffic retention. To decrease your bounce rates, you should redirect your advertising to social networks, forums, and blogs with narrower audiences.

[triste]

That bounce rate is OK if you can capture their email somehow before they bounce. Then you can build a list and convert them later.