Dance With The One Who Brung Ya

Stephen Dean · 06-30-2011, 04:24 PM

The order form copy should match the call to action.

The call to action should match the promises in the copy.

The promises in the copy should match the headline.

The headline should match the ad that got them there.

In copy, the old rule applies...
Dance with the one who brung ya.

The sales process needs to be continuous to avoid confusion. Confusion kills sales. Fix your continuity and you'll increase conversions.

Cheers,
Stephen Dean

Cam Connor · 06-30-2011, 06:54 PM

Consistency is Key... good post Stephen.

06-30-2011, 04:24 PM	#1
Stephen Dean Master Copywriter War Room Member Join Date: Oct 2006 Location: WA , USA. Posts: 1,051 Thanks: 132 Thanked 194 Times in 100 Posts Social Networking	Dance With The One Who Brung Ya The order form copy should match the call to action. The call to action should match the promises in the copy. The promises in the copy should match the headline. The headline should match the ad that got them there. In copy, the old rule applies... Dance with the one who brung ya. The sales process needs to be continuous to avoid confusion. Confusion kills sales. Fix your continuity and you'll increase conversions. Cheers, Stephen Dean
	Occupation: Best Copywriter Ever. Clients: Matt Bacak, Jim Edwards, Ryan Deiss and more. I write sales copy that demands champagne celebrations: Hire A “Champagne Celebration” Copywriter.

06-30-2011, 06:54 PM	#2
Cam Connor Insane Links War Room Member Join Date: May 2011 Location: The U.S.A Posts: 527 Thanks: 332 Thanked 99 Times in 73 Posts Contact Info	Re: Dance With The One Who Brung Ya Consistency is Key... good post Stephen.
	"I am the happiest man alive. I have that in me that can convert poverty to riches, adversity to prosperity, and I am more invulnerable than Archilles; Fortune hath not one place to hit me." -Sir Thomas Browne