Planning to make it a drama story on sales page, need your advice :)

yangyang · 12-31-2008, 12:09 AM

Well I'm just creating my business site: Studio to Lynn and it occurred to me that it would be awesome to make it a short story (I'm thinking of a small dialog like in a drama script) on the homepage to tell what we do and provide incentives for the visitors (potential clients) to contact us using a form embedded in the paragraph.

I'm not asking you to come up with the actual lines. I'm working on that. Just if you have any ideas that could make it more unforgettable or striking or a little bit spice in the story plot, please fire at will!

Thanks fellows!

John_S · 12-31-2008, 07:06 AM

The basic thing your story should get across is your Unique Selling Proposition.

Your story could be very entertaining ...yet still produce no sales. You have to make it a "selling story," of the type sales people use.

Post your USP, and you may get better responses.

travlinguy · 12-31-2008, 09:53 AM

Stories sell. I use them for clients whenever possible. The theme is always the same. An average person has an issue or concern. They stumble around trying to figure out how to solve the problem. Then they find the client's product or service and get relief. They're often so happy with the solution they tell their friends, and the world.

People like reading stuff like this because I make it a point to show how the little guy (or gal) can occasionally win too. People like to see the little guy win and when they see the underdog get ahead they believe they can too. I've written stories with the above theme for lawyers, dentists, chiropractors, and many Internet Marketers.

I don't think you can quite pull it off with simple dialog between two characters though. You need to develop your setting with some narrative as well. Good luck.

12-31-2008, 12:09 AM	#1
yangyang Sky Marshal War Room Member Join Date: Jun 2007 Location: kavoir.com Posts: 84 Blog Entries: 1 Thanks: 10 Thanked 2 Times in 2 Posts Social Networking	Planning to make it a drama story on sales page, need your advice :) Well I'm just creating my business site: Studio to Lynn and it occurred to me that it would be awesome to make it a short story (I'm thinking of a small dialog like in a drama script) on the homepage to tell what we do and provide incentives for the visitors (potential clients) to contact us using a form embedded in the paragraph. I'm not asking you to come up with the actual lines. I'm working on that. Just if you have any ideas that could make it more unforgettable or striking or a little bit spice in the story plot, please fire at will! Thanks fellows!
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12-31-2008, 07:06 AM	#2
John_S Advanced Warrior Join Date: Sep 2006 Location: , , . Posts: 858 Thanks: 22 Thanked 384 Times in 231 Posts	Re: Planning to make it a drama story on sales page, need your advice :) The basic thing your story should get across is your Unique Selling Proposition. Your story could be very entertaining ...yet still produce no sales. You have to make it a "selling story," of the type sales people use. Post your USP, and you may get better responses.

12-31-2008, 09:53 AM	#3
travlinguy Senior Warrior Member War Room Member Join Date: Jun 2008 Location: Northern Hemisphere, for now. Posts: 2,442 Thanks: 980 Thanked 1,234 Times in 738 Posts Contact Info	Re: Planning to make it a drama story on sales page, need your advice :) Stories sell. I use them for clients whenever possible. The theme is always the same. An average person has an issue or concern. They stumble around trying to figure out how to solve the problem. Then they find the client's product or service and get relief. They're often so happy with the solution they tell their friends, and the world. People like reading stuff like this because I make it a point to show how the little guy (or gal) can occasionally win too. People like to see the little guy win and when they see the underdog get ahead they believe they can too. I've written stories with the above theme for lawyers, dentists, chiropractors, and many Internet Marketers. I don't think you can quite pull it off with simple dialog between two characters though. You need to develop your setting with some narrative as well. Good luck.
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