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| | #1 |
| HyperActive Warrior War Room Member Join Date: Oct 2007 Location: Long Island, NY
Posts: 195
Thanks: 24
Thanked 149 Times in 70 Posts
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Here's one my favorite's from my Gary Halbert swipe file ... This was a full page ad in a Florida newspaper calling for "Every Attractive Women In Miami Who Is Serious About Having A Career As A Professional Model" Okay, so who can resist reading this to find out more? (Not me ... and I'm not a women ... nor model material) Have you even been to South Beach? It's seems to be a magnet for attractive women (at least the last time I was there). And how many do you think have ever dreamed - even for a fleeting moment - about becoming a model? Then - just to keep you off balance - once you start reading Gary starts telling all the reasons why you WON'T make it as a model. Honestly I'm not really sure what the TRUE business model was here (though Gary does give one in the copy). You've gotta read this copy, it's just great. Here's the - in the open - link to this classic Gary Halbert copywriting example to add to you personal swipe file. Enjoy! Gary Halbert | An Open Letter To Every Attractive Women in Miami | Copy Swipe File Example |
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Mark "Drez" Dresner Swipe My Massive Copywriting Swipe Files Collection for FREE http://AdvertisingCopySwipes.com | |
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| | #2 |
| Active Warrior Join Date: May 2011 Location: Midwest, USA
Posts: 43
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Great swipe. Thanks! But just an FYI: my download doc name said "sugarman_seminar_brochure.pdf" So I'm not sure if this is a Halbert or a Sugarman. Either way, it's great copy!
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| | #3 |
| Senior Warrior Member Join Date: Sep 2003 Location: Miami
Posts: 1,574
Thanks: 14
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lol... the ad is funny... but man... its waaaaay too long... probably fitting cuz it was used in a paper... i used to live in south beach, now i'm about 20 min north of it. The women are stunning. |
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Dave Miz “Judge your success by what you had to give up in order to get it.” ― Dalai Lama XIV | |
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| | #4 |
| Copywriter, Consultant War Room Member Join Date: Apr 2008 Location: North Carolina, USA
Posts: 109
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You like that one, you'll love this... For your swipe file: Gary Halbert's infamous personal ad... Enjoy! |
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| | #5 |
| Senior Warrior Member Join Date: Sep 2003 Location: Miami
Posts: 1,574
Thanks: 14
Thanked 210 Times in 137 Posts
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classic.... a bit of overkill IMO, but it's classic.
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Dave Miz “Judge your success by what you had to give up in order to get it.” ― Dalai Lama XIV | |
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| | #6 |
| HyperActive Warrior War Room Member Join Date: Oct 2007 Location: Long Island, NY
Posts: 195
Thanks: 24
Thanked 149 Times in 70 Posts
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It may have been over the top, but it did get him a girlfriend!
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Mark "Drez" Dresner Swipe My Massive Copywriting Swipe Files Collection for FREE http://AdvertisingCopySwipes.com | |
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| | #7 |
| Senior Warrior Member Join Date: Sep 2003 Location: Miami
Posts: 1,574
Thanks: 14
Thanked 210 Times in 137 Posts
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i can get many girlfriends with less copy. :-)
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Dave Miz “Judge your success by what you had to give up in order to get it.” ― Dalai Lama XIV | |
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| Tags |
| attractive, copy, file, free, gary, halbert, letter, swipe, women |
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