Creative Pawnbroking

GuerrillaIM · 07-11-2011, 11:33 AM

I am trying to help my brother get more people to sell items to his pawnbroking business as he is struggling to get stock to sell.

I have worked out some copy for a postcard campaign which I think will help, but feel like there are lots of angles I am missing, especially with the economy the way it is.

Can anyone think of any clever promotions/angles/advertising that we could do to get people to come in and sell us their items?

travlinguy · 07-11-2011, 11:51 AM

Have someone stand outside the place with a sandwich board
Print up flyers and have kids place them
Put small ads and business cards on supermarket bulletin boards
Pay for an insert in your local newspaper
Write a Press Release
Place Classified Ads in your local newspaper
Magnetic Vehicle Door Signs
Free CraigsList Ads
Sponsor or Hold A Contest
Print Bookmarks and Leave Them at the Library, Senior Center, etc.
Get Your Own Internet Radio Show
Print Promo Info On Balloons and Distribute Them To Sporting Events, etc.
Print Up Tee Shirts
Use Specialty Advertising Like Calendars, Pens, etc.
Leave Your Promo Materials With The Town Welcoming Committee
Bandit Signs
Create a Website
Get Inexpensive Advertising on Restaurant Paper Placemats

Pusateri · 07-11-2011, 12:31 PM

Some people just won't go to a pawn shop. Try holding a 'buying event' in a hotel ballroom.

Alex Cohen · 07-11-2011, 12:45 PM

Quote:

Originally Posted by GuerrillaIM

I am trying to help my brother get more people to sell items to his pawnbroking business as he is struggling to get stock to sell.

I have worked out some copy for a postcard campaign which I think will help, but feel like there are lots of angles I am missing, especially with the economy the way it is.

Can anyone think of any clever promotions/angles/advertising that we could do to get people to come in and sell us their items?

Check out the Payday Loan websites. They know exactly how to appeal to their target market, and perhaps you could use one of their tactics.

If you'd like your postcard critiqued, feel free to PM me. I'd be happy to look it over and make suggestions.

Alex

ewenmack · 07-11-2011, 02:47 PM

This applies if he buys gold and diamonds.

Here in Auckland there is a chain of pawnbrokers which have been using radio advertising for over a year now using the same appeal.

The appeal is that world gold and diamond prices are at a all time high and all those old and unused jewellery lying around are worth a lot of money. They then list what those types of jewellery are and then tell the money can be spent on a nice treat for themselves.

Where an advertiser is spending a good amount of money on advertising and using the same appeal over a year, indicates that it's working.

Best,
Ewen

Matthew Shelton · 07-11-2011, 11:42 PM

Another idea is to place an ad in the "want to buy" section of ebay.co.uk, because on ebay people are already thinking about selling their stuff around the house, but would probably prefer not to have to ship it off and would welcome a chance to sell their stuff locally instead.

07-11-2011, 11:33 AM	#1
GuerrillaIM One Man Army War Room Member Join Date: Jul 2008 Location: London, UK Posts: 1,893 Thanks: 93 Thanked 314 Times in 183 Posts	Creative Pawnbroking I am trying to help my brother get more people to sell items to his pawnbroking business as he is struggling to get stock to sell. I have worked out some copy for a postcard campaign which I think will help, but feel like there are lots of angles I am missing, especially with the economy the way it is. Can anyone think of any clever promotions/angles/advertising that we could do to get people to come in and sell us their items?

07-11-2011, 11:51 AM	#2
travlinguy Senior Warrior Member War Room Member Join Date: Jun 2008 Location: Northern Hemisphere, for now. Posts: 2,937 Thanks: 1,315 Thanked 1,634 Times in 955 Posts Contact Info	Re: Creative Pawnbroking Have someone stand outside the place with a sandwich board Print up flyers and have kids place them Put small ads and business cards on supermarket bulletin boards Pay for an insert in your local newspaper Write a Press Release Place Classified Ads in your local newspaper Magnetic Vehicle Door Signs Free CraigsList Ads Sponsor or Hold A Contest Print Bookmarks and Leave Them at the Library, Senior Center, etc. Get Your Own Internet Radio Show Print Promo Info On Balloons and Distribute Them To Sporting Events, etc. Print Up Tee Shirts Use Specialty Advertising Like Calendars, Pens, etc. Leave Your Promo Materials With The Town Welcoming Committee Bandit Signs Create a Website Get Inexpensive Advertising on Restaurant Paper Placemats
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07-11-2011, 12:31 PM	#3
Pusateri Words Rule the World War Room Member Join Date: Dec 2010 Location: South Texas Coast Posts: 342 Thanks: 314 Thanked 282 Times in 141 Posts	Re: Creative Pawnbroking Some people just won't go to a pawn shop. Try holding a 'buying event' in a hotel ballroom.

07-11-2011, 02:47 PM	#5
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	Re: Creative Pawnbroking This applies if he buys gold and diamonds. Here in Auckland there is a chain of pawnbrokers which have been using radio advertising for over a year now using the same appeal. The appeal is that world gold and diamond prices are at a all time high and all those old and unused jewellery lying around are worth a lot of money. They then list what those types of jewellery are and then tell the money can be spent on a nice treat for themselves. Where an advertiser is spending a good amount of money on advertising and using the same appeal over a year, indicates that it's working. Best, Ewen

07-11-2011, 11:42 PM	#6
Matthew Shelton HyperActive Warrior War Room Member Join Date: Apr 2005 Location: Tucker Georgia USA Posts: 308 Thanks: 98 Thanked 48 Times in 37 Posts Social Networking Contact Info	Re: Creative Pawnbroking Another idea is to place an ad in the "want to buy" section of ebay.co.uk, because on ebay people are already thinking about selling their stuff around the house, but would probably prefer not to have to ship it off and would welcome a chance to sell their stuff locally instead.