Membership Site Copy - Any Examples?

[John Breese]

Hi Guys,

Will be writing copy for my first membership site with multiple levels of membership...any links to winning sales letters I can take look at...or examples of your own work?

Thanks in advance!

[Alex Cohen]

Ben Settle's letter for the "The Crypto Marketing Newsletter" is pretty good.

Notice how he uses the technique of mostly selling the bonuses.

Also notice how heavily he relies on bullets.

Crypto Marketing Newsletter

Alex

[Hardy Chou]

Craig Garber has a newsletter site called Seductive Selling.

=> Test-Drive The Seductive Selling Newsletter, FREE!

[John Breese]

Thanks guys, Ben and Craig do know how to push the buttons, but the question really is about selling multiple membership tiers in a sales letter without making a mess of things.

[ewenmack]

Originally Posted by John Breese

Thanks guys, Ben and Craig do know how to push the buttons, but the question really is about selling multiple membership tiers in a sales letter without making a mess of things.

Hi John,

Glazer Kennedy have used this to cater for different levels of membership

GKIC: Membership Information

Best,
Ewen

[David-JP]

I would think the most important thing, is the niche which you are selling to.
Look for examples of sites successfully selling to the niche and look for the hot buttons.

David

[Monika Mundell]

Originally Posted by John Breese

Thanks guys, Ben and Craig do know how to push the buttons, but the question really is about selling multiple membership tiers in a sales letter without making a mess of things.

Why not present the tiers in a summary? Use a simple table format to give your readers a visual overview of what it is they get with each tier.

[John Breese]

Originally Posted by Monika Mundell

Why not present the tiers in a summary? Use a simple table format to give your readers a visual overview of what it is they get with each tier.

@Ewen - I was actually trying to avoid the Glazer-Kennedy model, but in the end, it is the most efficient one - layout's great and the rundown is very accessible.

Thanks to everyone...all the input is very appreciated.

[pettersmith]

Originally Posted by Alex Cohen

Ben Settle's letter for the "The Crypto Marketing Newsletter" is pretty good.

Notice how he uses the technique of mostly selling the bonuses.

Also notice how heavily he relies on bullets.

Thanks i have seen a this site and it is very useful.
Keep Sharing

[ARSuarez]

Hey John,

I was just working on a project with multiple tiers of membership. In the end, I couldn't find a way to make the case for all 3 in the copy, without sacrificing the selling power of each of them.

In the end, it might be best to sell the highest tier first - if they don't buy, you can try a downsell sequence.

Otherwise, the GKIC model is the best fit.

It comes down to the overall strategy.

-Angel

[David-JP]

Yeah, having too many options and levels on a sales page will confuse people.

In the end, it might be best to sell the highest tier first - if they don't buy, you can try a downsell sequence.

This sounds like very good advice.
Also the opposite, an upsell sequence is worth a test.

In any case- testing is what will prove the best strategy in the end.

David

[Neil AM]

Originally Posted by ARSuarez

In the end, it might be best to sell the highest tier first - if they don't buy, you can try a downsell sequence.

I don't have any experience of membership sites specifically, but for other tiered products I've found this to be the most effective way of doing it. Concentrate on the highest-value tier and then present the others as downgrades (for everyone who's 'not quite ready' for the top level) and you'll get a far higher proportion of top tier sales.

[ARSuarez]

Originally Posted by David-JP

This sounds like very good advice.
Also the opposite, an upsell sequence is worth a test.

David

Hey David,

The only reason I'd be skeptical of upselling to a higher membership is this:

It's easier to write a long piece and sell them on premium membership and then logically sell a "lower level"...

If you sell low and try to upsell high, you'll need more copy and there will be more resistance - a whole NEW barrier on price.

Make sense?

-Angel