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| | #1 |
| Warrior Member Join Date: Jul 2011
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| | #2 |
| Conversion Scientist Join Date: Jul 2011
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Hello Musique, Unless your traffic is really, really targeted, you have a far way to go. For all intensive purposes, I'll analyze one product alone: Classroom in a book. Here is my feedback: -> The headline should be a benefit or a feature -> benefit. "How You Can Use Adobe Photoshop Classroom In A Book To Master The Basics Of Photoshop In As Little As 3 Days And Tweak Your First Photo To A Professional Level In Less Than A Week". -> Your starting sentence is a little confusing. I don't know what this books actually contains. The purpose of copywriting is to be as clear as persuasive as possible. -> I'm no expert in Photoshop (I own the entire suite from Adobe, however, I haven't used PS before) so I don't know the actual features and benefits. But here's a sample of what I would write. "In this 250 page book, you will discover the step by step secrets used by professionals to tweak home and professional grade photos in order to obtain amazing quality or illusions." -> The pros part ... again, make it clear. 55 tips from the top 5% of all photoshop users. 10 review questions at the end of each chapter. -> I think that the same principles can be covered for the rest of the book. If I were to write a quick draft copy .. (no research included, it may be off the spot, it may not target the right market) here's how it would be: If you've tried to use Photoshop but you've been confused by all the options ... and tools, then you are in exactly the right place. In just a few short lines, I'm going to show you how to use a great manual for learning photoshop and how you can tweak your first picture in as little as one week. Photoshop is a powerful software. However, it's not forgiving with beginners. It's full of features and options, most of them you may never use. It gives you a toolbox of photo design options, however, it does what you input, not what you really want. And that's why only 5% of all Photoshop owners actually can use it at a practical level. ... ... ... Good luck, Razvan |
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| | #3 |
| Warrior Member Join Date: Jul 2011
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Hello RRMarketing, first of all, thank you so much for taking of your time to review my "crappy" writing. While I am not experienced in copywriting, I knew something must be wrong with it, as this is my first attempt to copywrite. I think I will study copywriting a bit more and I will use your guidelines as a starter to re-make my site contents to be as clear as possible. Thank you again for your feedback |
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| | #4 |
| Warrior Member Join Date: Jul 2011
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Keep working on it and soon you'll get there!
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Kind Regards Owais Siddiqui | |
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| | #5 |
| Conversion Scientist Join Date: Jul 2011
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Hello Musique, Glad I could help. Feel free to mail me at razvan.rogoz@gmail.com and we'll talk more. Take care, Razvan |
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| | #6 |
| Warrior Member War Room Member Join Date: Dec 2010 Location: Ottawa, Canada
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Dear Musique: I definitely agree with RRMarketing. In my book, the basic "hidden structure" of all sales and marketing copy is: problem-complication--solution,, and of course benefits. These are books related to high-end products that people have invested in and with which might now be experiencing problems. His headline-copy sequences very specifically (and quickly) zones in on the problem, offers the solution, and benefits, and absolutely nails a key selling point: 55 tips etc... I would absolutely follow through with his advice. Pre-selling is the key to selling affiliate products, and by doing this with each item on your review pages, you will certainly have a greater probability of conversion. Keep at it! Hope this helps! Chetr (professional copywriter.) |
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| | #7 |
| Warrior Member Join Date: Jul 2011
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@Owais:-Thank you Owais, I will definitely do my nest ![]() @RRMArketing:-Again, I appreciate your help RRMArketing, if it's not too much of a hassle, I want to take your opinion after I re-make my site. @Chetr:- Thank you so much for for the tips, and yeah, it seems easier to think of it that way. |
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| | #8 | |
| HyperActive Warrior Join Date: Jun 2011 Location: USA
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| Quote: Seems like you could make the review a little more detailed. You're off to a good start. | |
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| | #9 |
| Strategic Marketing War Room Member Join Date: Jul 2011 Location: Langley, BC Canada
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Remember folks, explain the BENEFITS not the FEATURES. Anthony |
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| | #10 | |
| Yes real name :) War Room Member Join Date: May 2011 Location: Cambridge UK
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Don't ask a constructive question if you already have it in your head that it wasn't good enough as it will, without fail not be good enough. You're stepping into new territory, hardly an expert, take the advice and put it into action. And don't ever think, say or interpret yourself to be "crappy", you're certainly not that, you're honing new skills on your way to greatness. Think big - always | |
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| | #11 |
| Active Warrior Join Date: Sep 2010
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I think you have to expand more on the benefits and advantages ![]() but that's one good copy |
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| | #12 |
| Warrior Member Join Date: Jul 2011
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@Max5ty:- I don't know, but I wanted to have my unique contents. if I could use amazon reviews now. There will be a time when I don't(as being in another affiliate program) Also, I wanted to learn how to make contents myself. Thanks for the note. @Anthony:- That's right *.*b @J.Kennedy:- I will surely do that. Can't wait until I see the bounce rate go down after I am done with the new contents. And of course, I will always think big... Always^^ @Seleyna:- I am glad you tihnk that way. before I do any copy, I will list the benefits of the product before I write the first draft. Thank you |
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| | #13 |
| Warrior Member Join Date: Jul 2011
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This: "before I do any copy, I will list the benefits of the product before I write the first draft." is actually a brilliant idea for any copy writing ... I will utilize that tip! Thanks for sharing the great feedback!
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| copywriting, guys |
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