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Great copy ideas everywhere...

by CopyMonster
9 replies
If you're observant, you can spot great copy ideas everywhere. Here's one I 'stumbled' across today.

"60 Year Old American Woman Gives Birth to Grandson"

True story and it's NOT from the National Enquirer. Seriously!
#copy #great #ideas
  • Profile picture of the author bradstern
    LOL. That's a good one!
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  • Profile picture of the author ENJ Media
    Originally Posted by CopyMonster View Post

    If you're observant, you can spot great copy ideas everywhere. Here's one I 'stumbled' across today.

    "60 Year Old American Woman Gives Birth to Grandson"

    True story and it's NOT from the National Enquirer. Seriously!
    So she just skipped the son or daughter and went straight to the grandson? LOL.
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    • Profile picture of the author Mr Steve
      That would make a great blog headline - awesome!
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  • Profile picture of the author travlinguy
    How bout this one: Grandson Gives Birth To 60-Year Old Woman...

    I'd be sure to open that and check it out.
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  • Profile picture of the author TracyNeedham
    Yes, it's good to have some place where you keep all the ideas. I like to keep song titles and phrases from lyrics and advertising taglines (mostly old ones, the newer ones tend to suck IMO) for ideas. Especially, because they can help you connect with your market (as long as you're using things the audience would know!)
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  • Profile picture of the author CopyMonster
    In case anyone was wondering, the grandmother headline was inspired by an episode of Oprah where a woman was the surrogate for her daughter's son because the daughter had difficulty conceiving.

    Here's another eye catcher:

    The $300 Million Penthouse (from a magazine cover) - got me to open it up.
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    Scary good...
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  • Profile picture of the author TimRobinson
    I especially love magazines because they test and improve on their copy constantly, and if it fails they lose tens of thousands of dollars.

    Theres a great article here: Update: Men's Health Stopped Writing New Cover Lines Years Ago on how Men's health constantly monitors and test tests all their headlines and repeats the winners every now and again to make even more profits.

    The easiest way to get good headlines for your niche is walk to your local news agent and write down the headlines on all the magazines in that niche. Most of the time they'll be tested and proven winners.
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  • Profile picture of the author My220x
    Curiosity at it's finest.
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  • Profile picture of the author Frances Colleen
    Shock and Intriguing tactics always work like a charm...people just love juicy bits of information. It's also the reason why tabloids still sell a lot.
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