Need some help, I've hit a brick wall... hard.

Weemz · 07-20-2011, 01:51 PM

Hey people,

First time poster, long time lurker.

I've got a project I'm working on, it's an internal ad for one of our clients to notify their employees that they are launching a new extranet service that will provide daily updates and news, benefits and 401K info, supplier info and discounts, working tools, document sharing, social media integration of all the companies accounts (Twitter, Facebook, etc.).

The client is one of the top ten automotive parts suppliers in the world (this extranet will only be for NA employees at launch).

I've got 10 pages of headlines/concepts for the ad and they're all rubbish. Nothing is jumping out at me about this and getting me excited.

As this is just an internal poster/ad it doesn't have to be a Gold Lion worthy thing, but still, I'm stumped.

Most of my ideas are around collaboration, enhancing communication, empowering employees, with wordplay or connecting it to automotive: get on the inside track...., crap like that.

Any suggestions, ideas to get me going would e greatly appreciated.

Thanks.

ARSuarez · 07-20-2011, 07:20 PM

Sorry, I'm stumped.

What are you selling?

-Angel

Joe Ditzel · 07-20-2011, 07:49 PM

My experience working for Fortune 500 companies is the employees mostly use the extranet for information on benefits, 401ks, insurance coverage, etc.

News updates and the rest are important to them but not nearly as much as "does my insurance cover taking out my wisdom teeth?" type questions.

Alex Cohen · 07-20-2011, 08:59 PM

You're stumped because you don't know the big benefit of what you're selling.

Identify the big benefit... and writing an eyeball-grabbing headline will be easy.

Alex

Weemz · 07-21-2011, 07:08 AM

Excellent. Thanks Joe. I never thought of that perspective. My experience with extranets and how they are used with big supply companies is very limited other than what I've read on the internet. Thank you.

TimRobinson · 07-26-2011, 02:58 AM

Going off of what Joe said it sounds like the main benefit of this intranet will be easy access to the information they need. So perhaps work on the angle that this is the new fast and easy way to get all the information they need about any aspect of the company at any time.

"Information at your fingertips"

How would you sell using Google to someone?

Hope that helps!

Stephen Dean · 07-26-2011, 02:53 PM

How about something like this...

Quote:

Fixing Up Your '65 Chevy Seemed Like A Fun Weekend Project... Until It Turned In To An Expensive Hospital Visit. Good thing you had Extranet to quickly discover what your benefits cover.

You could add some attention getting imagery and be set.

Cheers,
Stephen Dean

livepsycle · 07-27-2011, 06:57 AM

I find the only thing that gets me busting through the brick wall is more research.

Deeper Research into the product
Deeper Research into the prospect (talk to them, ask them what's important to them)
Deeper Research into the Market.

And each time looking with fresh eyes.

I find it's not possible to get stuck when I do more research.

07-20-2011, 01:51 PM	#1
Weemz Warrior Member Join Date: Jul 2011 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Need some help, I've hit a brick wall... hard. Hey people, First time poster, long time lurker. I've got a project I'm working on, it's an internal ad for one of our clients to notify their employees that they are launching a new extranet service that will provide daily updates and news, benefits and 401K info, supplier info and discounts, working tools, document sharing, social media integration of all the companies accounts (Twitter, Facebook, etc.). The client is one of the top ten automotive parts suppliers in the world (this extranet will only be for NA employees at launch). I've got 10 pages of headlines/concepts for the ad and they're all rubbish. Nothing is jumping out at me about this and getting me excited. As this is just an internal poster/ad it doesn't have to be a Gold Lion worthy thing, but still, I'm stumped. Most of my ideas are around collaboration, enhancing communication, empowering employees, with wordplay or connecting it to automotive: get on the inside track...., crap like that. Any suggestions, ideas to get me going would e greatly appreciated. Thanks.

07-20-2011, 07:20 PM	#2
ARSuarez HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Port Saint Lucie, FL Posts: 403 Blog Entries: 4 Thanks: 413 Thanked 213 Times in 129 Posts	Re: Need some help, I've hit a brick wall... hard. Sorry, I'm stumped. What are you selling? -Angel

07-20-2011, 07:49 PM	#3
Joe Ditzel Bad Golfer War Room Member Join Date: Dec 2010 Location: Los Angeles Posts: 571 Blog Entries: 1 Thanks: 575 Thanked 334 Times in 203 Posts Social Networking	Re: Need some help, I've hit a brick wall... hard. My experience working for Fortune 500 companies is the employees mostly use the extranet for information on benefits, 401ks, insurance coverage, etc. News updates and the rest are important to them but not nearly as much as "does my insurance cover taking out my wisdom teeth?" type questions.

07-20-2011, 08:59 PM	#4
Alex Cohen Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania Posts: 1,001 Thanks: 45 Thanked 501 Times in 304 Posts Contact Info	Re: Need some help, I've hit a brick wall... hard. You're stumped because you don't know the big benefit of what you're selling. Identify the big benefit... and writing an eyeball-grabbing headline will be easy. Alex

07-21-2011, 07:08 AM	#5
Weemz Warrior Member Join Date: Jul 2011 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Need some help, I've hit a brick wall... hard. Excellent. Thanks Joe. I never thought of that perspective. My experience with extranets and how they are used with big supply companies is very limited other than what I've read on the internet. Thank you.

07-26-2011, 02:58 AM	#6
TimRobinson HyperActive Warrior War Room Member Join Date: Mar 2007 Location: Brisbane, Australia Posts: 395 Thanks: 15 Thanked 14 Times in 13 Posts Social Networking Contact Info	Re: Need some help, I've hit a brick wall... hard. Going off of what Joe said it sounds like the main benefit of this intranet will be easy access to the information they need. So perhaps work on the angle that this is the new fast and easy way to get all the information they need about any aspect of the company at any time. "Information at your fingertips" How would you sell using Google to someone? Hope that helps!
	Free Visual Split Testing and Heatmapping software that will rapidly increase your copywriting results (and profits) by giving you access to successful and failed tests hundreds of others have run

07-27-2011, 06:57 AM	#8
livepsycle Pen Slinger Join Date: May 2011 Location: Brisbane, Australia Posts: 15 Thanks: 4 Thanked 4 Times in 3 Posts	Re: Need some help, I've hit a brick wall... hard. I find the only thing that gets me busting through the brick wall is more research. Deeper Research into the product Deeper Research into the prospect (talk to them, ask them what's important to them) Deeper Research into the Market. And each time looking with fresh eyes. I find it's not possible to get stuck when I do more research.
	Helping Earth and People friendly businesses Rise. http://www.scottjunner.com