Which salesletters should I hand-copy for practice?

jbrett · 07-20-2011, 04:18 PM

I've heard many guys, including Halbert, say to do this to get good.

Do you recommend any particular sales letters to copy?

Anyone who personally did this exercise and found any particularly useful to their learning process?

Mark Andrews · 07-20-2011, 06:32 PM

Quote:

Originally Posted by jbrett

I've heard many guys, including Halbert, say to do this to get good.

Do you recommend any particular sales letters to copy?

Anyone who personally did this exercise and found any particularly useful to their learning process?

Halbert Newsletter Archives

ARSuarez · 07-20-2011, 07:18 PM

I don't know necessarily if handwriting ads will get you to be good. However, I would recommend studying successful promotions.

Grab a pen and reserve about 1-2 hours.

For those 2 hours, you should go through the promo line by line... trying to understand the psychology behind everything. Figure out what the writer was doing.

Building value?
Credentializing the client/product creator?
Proving his claim?
Building rapport?
Tapping a specific emotion?

In my opinion, handwriting ads only works if you understand why certain ads work. So once you've "dissected" the ad, I would go forward with copying it out longhand style.

-Angel

Alex Cohen · 07-20-2011, 09:13 PM

Here's a great Halbert ad...

1. Go to: http://www.hardtofindads.com/home
2. Click on "Gary Halbert Classic Advertisements and Promotions"
3. Click second ad: "High School Student Loses Almost 600 Pounds And Now Devotes His Life To Helping Others Get Skinny"

Alex

07-20-2011, 04:18 PM	#1
jbrett Active Warrior Join Date: Jul 2010 Posts: 76 Thanks: 34 Thanked 2 Times in 1 Post	Which salesletters should I hand-copy for practice? I've heard many guys, including Halbert, say to do this to get good. Do you recommend any particular sales letters to copy? Anyone who personally did this exercise and found any particularly useful to their learning process?

07-20-2011, 07:18 PM	#3
ARSuarez HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Port Saint Lucie, FL Posts: 403 Blog Entries: 4 Thanks: 413 Thanked 213 Times in 129 Posts	Re: Which salesletters should I hand-copy for practice? I don't know necessarily if handwriting ads will get you to be good. However, I would recommend studying successful promotions. Grab a pen and reserve about 1-2 hours. For those 2 hours, you should go through the promo line by line... trying to understand the psychology behind everything. Figure out what the writer was doing. Building value? Credentializing the client/product creator? Proving his claim? Building rapport? Tapping a specific emotion? In my opinion, handwriting ads only works if you understand why certain ads work. So once you've "dissected" the ad, I would go forward with copying it out longhand style. -Angel

07-20-2011, 09:13 PM	#4
Alex Cohen Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania Posts: 1,001 Thanks: 45 Thanked 501 Times in 304 Posts Contact Info	Re: Which salesletters should I hand-copy for practice? Here's a great Halbert ad... 1. Go to: http://www.hardtofindads.com/home 2. Click on "Gary Halbert Classic Advertisements and Promotions" 3. Click second ad: "High School Student Loses Almost 600 Pounds And Now Devotes His Life To Helping Others Get Skinny" Alex