Beginner copy writing courses on audio?

chini · 07-24-2011, 12:09 AM

I want to start diving into copy-writing and want a beginner course on copywriting which is on audio for my long-walks i take for exercise. Any recommendations?

ewenmack · 07-24-2011, 12:58 AM

Quote:

Originally Posted by chini

I want to start diving into copy-writing and want a beginner course on copywriting which is on audio for my long-walks i take for exercise. Any recommendations?

There are different types of training which will suit different people.

Some want basic training to write their own ads.

Those ads can be for info products, everyday offline products, alternative health products, financial newsletters, services, products and services to be sold to other businesses and ones for consumers..

A trainer has the most experience, high level of skill and bias in one area.

Then there is training for the person wanting to make a career out of freelance copywriting.

As you can see, it's about matching your goals to the trainer.

To give you the most helpful direction, one needs to know your goal in learning copywriting.

Best,
Ewen

chini · 07-24-2011, 01:55 AM

Thanks for the response, i want to learn how to create better ads for paid traffic and media buying.

ewenmack · 07-24-2011, 02:25 AM

Quote:

Originally Posted by chini

Thanks for the response, i want to learn how to create better ads for paid traffic and media buying.

There are going to be the ads to get people to your or the product creators offer.

Examples are Adwords and banner ads.

Then there is the long form sales letter selling the product or service.

They are short and long form which require different skills and different trainers.

Which one do you want to learn?

Best,
Ewen

marciayudkin · 07-24-2011, 04:50 AM

Michael Senoff has a lot of free audio interviews on copywriting at his site Free Business Audio mp3 Interviews | Internet Marketing Secrets And Business Marketing Strategy | Michael Senoff Interviews The Masters Of Direct Mail Selling, Advertising And Marketing. Some of them are excellent.

Marcia Yudkin

Joe Ditzel · 07-24-2011, 05:53 AM

Here's a nerdy thing I do which you might want to try. I record Gary Halbert's letters into my USB headset using Audacity. Then I make them into MP3's and listen to them as I work all day. It's an easy way to get the flow of his writing by listening to them over and over. Plus he makes you laugh a lot which makes work go by faster.

smilika · 07-24-2011, 06:28 AM

What are the best resources to learn basics of sales letter copy writing? I am not interested in making a career out of it, but would still like to understand what it is based on, and to understand differences between good and bad copy.

Alex Cohen · 07-24-2011, 10:58 AM

Quote:

Originally Posted by chini

I want to start diving into copy-writing and want a beginner course on copywriting which is on audio for my long-walks i take for exercise. Any recommendations?

Bob Bly has an excellent copywriting course on CD here...

Killer Copywriting Secrets :: Listen to these copywriting secrets and write killer, control-beating copy instantly

Alex

methomas · 07-24-2011, 04:46 PM

Quote:

Originally Posted by Joe Ditzel

Here's a nerdy thing I do which you might want to try. I record Gary Halbert's letters into my USB headset using Audacity. Then I make them into MP3's and listen to them as I work all day. It's an easy way to get the flow of his writing by listening to them over and over. Plus he makes you laugh a lot which makes work go by faster.

I have also recorded for my listening, Sir Halbert.

I have a software program, 'Text A Loud' and a good quality voice which makes an MP3 without much trouble.

M E

RobCopywriter · 07-24-2011, 10:15 PM

Personally I think a non-audio course is better because when you write, you need to write words on a page. That's why it's called the written word, not the spoken word.

There are free audio tapes like the Michael Senoff one but if you really want to craft better ads then it's all down to pen and paper or fingers and keyboard, if you know what I mean.

07-24-2011, 12:09 AM	#1
chini HyperActive Warrior Join Date: Jul 2008 Location: , , . Posts: 317 Thanks: 22 Thanked 6 Times in 6 Posts	Beginner copy writing courses on audio? I want to start diving into copy-writing and want a beginner course on copywriting which is on audio for my long-walks i take for exercise. Any recommendations?

07-24-2011, 01:55 AM	#3
chini HyperActive Warrior Join Date: Jul 2008 Location: , , . Posts: 317 Thanks: 22 Thanked 6 Times in 6 Posts	Re: Beginner copy writing courses on audio? Thanks for the response, i want to learn how to create better ads for paid traffic and media buying.

07-24-2011, 04:50 AM	#5
marciayudkin Marketing Mentor War Room Member Join Date: Feb 2008 Location: Maui and Massachusetts Posts: 1,226 Thanks: 139 Thanked 645 Times in 305 Posts Social Networking	Re: Beginner copy writing courses on audio? Michael Senoff has a lot of free audio interviews on copywriting at his site Free Business Audio mp3 Interviews \| Internet Marketing Secrets And Business Marketing Strategy \| Michael Senoff Interviews The Masters Of Direct Mail Selling, Advertising And Marketing. Some of them are excellent. Marcia Yudkin
	Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook “There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer

07-24-2011, 05:53 AM	#6
Joe Ditzel Bad Golfer War Room Member Join Date: Dec 2010 Location: Los Angeles Posts: 571 Blog Entries: 1 Thanks: 575 Thanked 334 Times in 203 Posts Social Networking	Re: Beginner copy writing courses on audio? Here's a nerdy thing I do which you might want to try. I record Gary Halbert's letters into my USB headset using Audacity. Then I make them into MP3's and listen to them as I work all day. It's an easy way to get the flow of his writing by listening to them over and over. Plus he makes you laugh a lot which makes work go by faster.

07-24-2011, 06:28 AM	#7
smilika Active Warrior Join Date: Mar 2011 Posts: 34 Thanks: 5 Thanked 3 Times in 3 Posts Contact Info	Re: Beginner copy writing courses on audio? What are the best resources to learn basics of sales letter copy writing? I am not interested in making a career out of it, but would still like to understand what it is based on, and to understand differences between good and bad copy.

07-24-2011, 10:15 PM	#10
RobCopywriter HyperActive Warrior Join Date: Jul 2011 Posts: 188 Thanks: 1 Thanked 12 Times in 10 Posts	Re: Beginner copy writing courses on audio? Personally I think a non-audio course is better because when you write, you need to write words on a page. That's why it's called the written word, not the spoken word. There are free audio tapes like the Michael Senoff one but if you really want to craft better ads then it's all down to pen and paper or fingers and keyboard, if you know what I mean.