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Beginner copy writing courses on audio?

by chini
9 replies
I want to start diving into copy-writing and want a beginner course on copywriting which is on audio for my long-walks i take for exercise. Any recommendations?
#audio #beginner #copy #courses #writing
  • Profile picture of the author ewenmack
    Originally Posted by chini View Post

    I want to start diving into copy-writing and want a beginner course on copywriting which is on audio for my long-walks i take for exercise. Any recommendations?
    There are different types of training which will suit different people.

    Some want basic training to write their own ads.

    Those ads can be for info products, everyday offline products, alternative health products, financial newsletters, services, products and services to be sold to other businesses and ones for consumers..

    A trainer has the most experience, high level of skill and bias in one area.

    Then there is training for the person wanting to make a career out of freelance copywriting.

    As you can see, it's about matching your goals to the trainer.

    To give you the most helpful direction, one needs to know your goal in learning copywriting.

    Best,
    Ewen
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  • Profile picture of the author chini
    Thanks for the response, i want to learn how to create better ads for paid traffic and media buying.
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    • Profile picture of the author ewenmack
      Originally Posted by chini View Post

      Thanks for the response, i want to learn how to create better ads for paid traffic and media buying.
      There are going to be the ads to get people to your or the product creators offer.

      Examples are Adwords and banner ads.

      Then there is the long form sales letter selling the product or service.

      They are short and long form which require different skills and different trainers.

      Which one do you want to learn?

      Best,
      Ewen
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      • Profile picture of the author marciayudkin
        Michael Senoff has a lot of free audio interviews on copywriting at his site Free Business Audio mp3 Interviews | Internet Marketing Secrets And Business Marketing Strategy | Michael Senoff Interviews The Masters Of Direct Mail Selling, Advertising And Marketing. Some of them are excellent.

        Marcia Yudkin
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        Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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        • Profile picture of the author KingOfContentMarketing
          Here's a nerdy thing I do which you might want to try. I record Gary Halbert's letters into my USB headset using Audacity. Then I make them into MP3's and listen to them as I work all day. It's an easy way to get the flow of his writing by listening to them over and over. Plus he makes you laugh a lot which makes work go by faster.
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          Marketing is not a battle of products. It is a battle of perceptions.
          - Jack Trout
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          • Profile picture of the author methomas
            Originally Posted by Joe Ditzel View Post

            Here's a nerdy thing I do which you might want to try. I record Gary Halbert's letters into my USB headset using Audacity. Then I make them into MP3's and listen to them as I work all day. It's an easy way to get the flow of his writing by listening to them over and over. Plus he makes you laugh a lot which makes work go by faster.
            I have also recorded for my listening, Sir Halbert.

            I have a software program, 'Text A Loud' and a good quality voice which makes an MP3 without much trouble.

            M E
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  • Profile picture of the author smilika
    What are the best resources to learn basics of sales letter copy writing? I am not interested in making a career out of it, but would still like to understand what it is based on, and to understand differences between good and bad copy.
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    I make my own luck. That means I am fully responsible for everything that happened or is going to happened in my life.

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  • Profile picture of the author Alex Cohen
    Originally Posted by chini View Post

    I want to start diving into copy-writing and want a beginner course on copywriting which is on audio for my long-walks i take for exercise. Any recommendations?
    Bob Bly has an excellent copywriting course on CD here...

    Killer Copywriting Secrets :: Listen to these copywriting secrets and write killer, control-beating copy instantly

    Alex
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  • Profile picture of the author RobCopywriter
    Personally I think a non-audio course is better because when you write, you need to write words on a page. That's why it's called the written word, not the spoken word. There are free audio tapes like the Michael Senoff one but if you really want to craft better ads then it's all down to pen and paper or fingers and keyboard, if you know what I mean.
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