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#1 |
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Traffic And Seo
Join Date: Dec 2008
Location: West Midlands
Posts: 93
Thanks: 7
Thanked 9 Times in 9 Posts
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Copywriting isn't one of my strengths. I am looking to improved on my writing skills in particular. Can anyone recommend any books, tools that I can use?
Cheers in advance |
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#2 |
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Senior Warrior Member
War Room Member
Join Date: Mar 2007
Location: , , .
Posts: 2,212
Thanks: 95
Thanked 237 Times in 152 Posts
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Dr Joe Vitale, Hypnotic Marketing. Also if you just look at best sellers and check out the copy you cant lose.
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#3 | |
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Copywriting Coach
War Room Member
Join Date: Jan 2003
Location: Punta Gorda, FL, USA.
Posts: 2,371
Thanks: 44
Thanked 428 Times in 222 Posts
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Quote:
Below is my A-list of recommended books: The Ultimate Sales Letter by Dan s. Kennedy Advertising Secrets of The Written Word by Joe Sugarman Breakthrough Advertising by Eugene M. Schwartz The Copywriter's Handbook by Robert Bly Ogilvy On Advertising by David Ogilvy Confession of an Advertising Man by David Ogilvy Tested Advertising Methods by John Caples Web Copy That Sells by Maria Veloso Persuasive Online Copywriting by Bryan & Jeffrey Eisenberg Words That Sell by Richard Bayan Phrases That Sell by Edwards Werz & Sally Germain Net Words - Creating High Impact Online Copy by Nick Usborne Influence - The Psychology of Persuasion by Robert B. Cialdini On Writing Well by William Zinsser The Elements of Style by Strunk & White The Well-Fed Writer by Peter Bowerman How I Raised Myself From Failure To success In Selling by Frank Bettger Ziglar On Selling by Zig Ziglar Website You Should BookMark 1. Blog 2. http://www.hardtofindads.com/home 3. The Gary Halbert Letter 4. How To Master The Art And Science Of Writing Ads And Sales Letters! 5. LeaveThemInTheDust.com Home 6. Advisor Article Archive 7. New Controls for Direct Marketing - David R. Yale, Direct Marketer Hope this helps, Ray L., | |
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#4 |
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HyperActive Warrior
War Room Member
Join Date: Aug 2008
Posts: 434
Thanks: 89
Thanked 187 Times in 104 Posts
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If you're a beginner, start with:
To decide if freelance copywriting is for you:
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#5 |
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Traffic And Seo
Join Date: Dec 2008
Location: West Midlands
Posts: 93
Thanks: 7
Thanked 9 Times in 9 Posts
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Thanks for the recommendations guys. I shall definately look into some of these.
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#6 |
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Warrior Member
Join Date: Jan 2009
Posts: 4
Thanks: 0
Thanked 0 Times in 0 Posts
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I performed google search and this is what I found:
The Copyright Book: A Practical Guide, by William S. Strong |
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#7 |
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Godfather Of Persuasion
War Room Member
Join Date: Oct 2006
Location: Los Angeles - Tampa - Raleigh
Posts: 791
Thanks: 10
Thanked 115 Times in 72 Posts
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jking...
I'm hoping your name stands for "joking." Because that book has nothing to do with copywriting (the art of sales persuasion in print). It's all about copyrighting (the legalities of keeping or selling "rights" to printed work like books... also films and music. |
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Vin Montello
“Is Your Copywriter Making You This Kind Of Money?” www.montellomarketing.com The Godfather Of Persuasion” www.montellomarketing.com/godfather |
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#8 |
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Warrior Member
Join Date: Nov 2008
Posts: 16
Thanks: 0
Thanked 2 Times in 2 Posts
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Thanks for the lists... very helpful.
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#9 |
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Active Warrior
Join Date: Jan 2009
Posts: 94
Thanks: 5
Thanked 14 Times in 8 Posts
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I have recently finished reading Tested Advertising Methods by John Caples and How To Write A Good Advertisement by Victor O. Schwab and would highly recommend them. Neither are the newest books out there, but I believe they are staples in the copywriting business. I find myself referring back to them often.
~Mrs. Johnson |
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