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| | #1 |
| Traffic And Seo Join Date: Dec 2008 Location: West Midlands
Posts: 107
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Copywriting isn't one of my strengths. I am looking to improved on my writing skills in particular. Can anyone recommend any books, tools that I can use? Cheers in advance |
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| | #2 |
| Senior Warrior Member War Room Member Join Date: Mar 2007 Location: , , .
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Dr Joe Vitale, Hypnotic Marketing. Also if you just look at best sellers and check out the copy you cant lose.
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| | #3 | |
| Marketing Strategist War Room Member Join Date: Jan 2003 Location: Punta Gorda, FL, USA.
Posts: 3,242
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| Quote:
Below is my A-list of recommended books: The Ultimate Sales Letter by Dan s. Kennedy Advertising Secrets of The Written Word by Joe Sugarman Breakthrough Advertising by Eugene M. Schwartz The Copywriter's Handbook by Robert Bly Ogilvy On Advertising by David Ogilvy Confession of an Advertising Man by David Ogilvy Tested Advertising Methods by John Caples Web Copy That Sells by Maria Veloso Persuasive Online Copywriting by Bryan & Jeffrey Eisenberg Words That Sell by Richard Bayan Phrases That Sell by Edwards Werz & Sally Germain Net Words - Creating High Impact Online Copy by Nick Usborne Influence - The Psychology of Persuasion by Robert B. Cialdini On Writing Well by William Zinsser The Elements of Style by Strunk & White The Well-Fed Writer by Peter Bowerman How I Raised Myself From Failure To success In Selling by Frank Bettger Ziglar On Selling by Zig Ziglar Website You Should BookMark 1. Blog 2. http://www.hardtofindads.com/home 3. The Gary Halbert Letter 4. How To Master The Art And Science Of Writing Ads And Sales Letters! 5. LeaveThemInTheDust.com Home 6. Advisor Article Archive 7. New Controls for Direct Marketing - David R. Yale, Direct Marketer Hope this helps, Ray L., | |
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| | #4 |
| Advanced Warrior War Room Member Join Date: Aug 2008 Location: alicubi super pluvia
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If you're a beginner, start with: To decide if freelance copywriting is for you:
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| | #5 |
| Traffic And Seo Join Date: Dec 2008 Location: West Midlands
Posts: 107
Thanks: 13
Thanked 12 Times in 12 Posts
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Thanks for the recommendations guys. I shall definately look into some of these. |
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| | #6 |
| Warrior Member Join Date: Jan 2009 Location: Baltimore, Maryland
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I performed google search and this is what I found: The Copyright Book: A Practical Guide, by William S. Strong |
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| | #7 |
| Godfather Of Persuasion War Room Member Join Date: Oct 2006 Location: Los Angeles - Tampa - Raleigh
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jking... I'm hoping your name stands for "joking." Because that book has nothing to do with copywriting (the art of sales persuasion in print). It's all about copyrighting (the legalities of keeping or selling "rights" to printed work like books... also films and music. |
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| | #8 |
| Learner Join Date: Nov 2008
Posts: 49
Thanks: 37
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Thanks for the lists... very helpful.
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| | #9 |
| Active Warrior Join Date: Jan 2009
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Thanks: 5
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I have recently finished reading Tested Advertising Methods by John Caples and How To Write A Good Advertisement by Victor O. Schwab and would highly recommend them. Neither are the newest books out there, but I believe they are staples in the copywriting business. I find myself referring back to them often. ~Mrs. Johnson |
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| Tags |
| copywriting, good, recommend, resource |
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