The World's Top Copywriter's Display Their Talent Live On TV, Right Now

kellyburdes · 07-25-2011, 07:08 PM

President Obama is speaking live on national TV right now trying to sell us on how terrible the republicans are.

After he is done Boehner comes on to try to convince us that the democrats are lousy commies.

They are both selling BS, but the persuasion elements are always worth studying.

If you can seperate yourself from the politics of the issues, these types of speeches and debates are always great to study.

Watch and learn.

MikeHumphreys · 07-25-2011, 09:28 PM

I agree... there's some serious idea selling going on in those speeches.

Putting politics aside, Jon Favreau (not the actor) is one of the most talented young political speechwriters in recent history. IMHO, it's worth getting the transcripts of what he writes and breaking it down in terms of copywriting fundamentals and structure (again, leaving personal political viewpoints checked at the door).

Obama named him White House Director of Speechwriting at the age of 27 (2nd youngest ever) after Favreau's work on Obama's presidential campaign run.

You can read more about Favreau here:

Jon Favreau (speechwriter) - Wikipedia, the free encyclopedia

07-25-2011, 07:08 PM	#1
kellyburdes HyperActive Warrior War Room Member Join Date: Jan 2011 Posts: 321 Thanks: 114 Thanked 77 Times in 57 Posts	The World's Top Copywriter's Display Their Talent Live On TV, Right Now President Obama is speaking live on national TV right now trying to sell us on how terrible the republicans are. After he is done Boehner comes on to try to convince us that the democrats are lousy commies. They are both selling BS, but the persuasion elements are always worth studying. If you can seperate yourself from the politics of the issues, these types of speeches and debates are always great to study. Watch and learn.

07-25-2011, 09:28 PM	#2
MikeHumphreys Copywriter and Marketer War Room Member Join Date: Apr 2005 Location: Philly Suburbs, USA Posts: 2,831 Thanks: 873 Thanked 776 Times in 406 Posts Social Networking	Re: The World's Top Copywriter's Display Their Talent Live On TV, Right Now I agree... there's some serious idea selling going on in those speeches. Putting politics aside, Jon Favreau (not the actor) is one of the most talented young political speechwriters in recent history. IMHO, it's worth getting the transcripts of what he writes and breaking it down in terms of copywriting fundamentals and structure (again, leaving personal political viewpoints checked at the door). Obama named him White House Director of Speechwriting at the age of 27 (2nd youngest ever) after Favreau's work on Obama's presidential campaign run. You can read more about Favreau here: Jon Favreau (speechwriter) - Wikipedia, the free encyclopedia
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