David Ogilvy and the Aga Stove

joe golfer · 07-26-2011, 03:18 AM

Before David Ogilvy was David Ogilvy he sold Aga stoves door-to-door. In 1935 he wrote a manual called "The Theory and Practice of Selling the Aga Cooker." It's an interesting read:

The Theory and Practice of Selling the AGA Cooker Sales Training Manual

ewenmack · 07-26-2011, 04:35 AM

Luv this quote Joe,

""The perfect Aga Salesman combines the tenacity of the bulldog with the manners of the spaniel".

Now back to reading the rest!

Best,
Ewen

ewenmack · 07-26-2011, 05:21 AM

The above quote I just gave reminded of another quote which clearly uses contrast...

not sure who said it, but it went something like this...

"To be successful as a marketer you need one half empathy of Mother Teresa,
and one half of the leading character in Silence Of The Lambs"

He went on to explain you needed the deep understanding of your reader as Mother Teresa would...and be cold blooded ruthless with the numbers and stats which come in from your direct response advertising.

Somebody may remember more clearly about this...was it Gary Halbert who said it?

Dunno

Anyway, over to you Joe.

Best,
Ewen

Marvin Johnston · 07-26-2011, 08:28 AM

Thanks for the link. As I read through the "manual", it shows some of the character that made Ogilvy such a great marketer.

Marvin

PS - "Sexist" is a social engineering concept that changes with time, so I didn't find this at all sexist.

07-26-2011, 03:18 AM	#1
joe golfer Senior Warrior Member War Room Member Join Date: Dec 2010 Location: In The Profit Column Posts: 1,563 Thanks: 1,103 Thanked 1,483 Times in 709 Posts	David Ogilvy and the Aga Stove Before David Ogilvy was David Ogilvy he sold Aga stoves door-to-door. In 1935 he wrote a manual called "The Theory and Practice of Selling the Aga Cooker." It's an interesting read: The Theory and Practice of Selling the AGA Cooker Sales Training Manual
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07-26-2011, 04:35 AM	#2
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 3,554 Thanks: 1,646 Thanked 2,633 Times in 1,212 Posts	Re: David Ogilvy and the Aga Stove Luv this quote Joe, ""The perfect Aga Salesman combines the tenacity of the bulldog with the manners of the spaniel". Now back to reading the rest! Best, Ewen
	If you liked what you just read and want some personal input from me, then this is what I've got for you here,...Clients are people under my protection. "you are nothing but a &^$&## genius" "Yea if it wasn't for him I wouldn't be putting a down payment on a 48' yacht next month." "Nobody can beat him"**

07-26-2011, 05:21 AM	#3
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 3,554 Thanks: 1,646 Thanked 2,633 Times in 1,212 Posts	Re: David Ogilvy and the Aga Stove The above quote I just gave reminded of another quote which clearly uses contrast... not sure who said it, but it went something like this... "To be successful as a marketer you need one half empathy of Mother Teresa, and one half of the leading character in Silence Of The Lambs" He went on to explain you needed the deep understanding of your reader as Mother Teresa would...and be cold blooded ruthless with the numbers and stats which come in from your direct response advertising. Somebody may remember more clearly about this...was it Gary Halbert who said it? Dunno Anyway, over to you Joe. Best, Ewen
	If you liked what you just read and want some personal input from me, then this is what I've got for you here,...Clients are people under my protection. "you are nothing but a &^$&## genius" "Yea if it wasn't for him I wouldn't be putting a down payment on a 48' yacht next month." "Nobody can beat him"**

07-26-2011, 08:28 AM	#4
Marvin Johnston Advanced Warrior War Room Member Join Date: Dec 2010 Location: Santa Barbara, CA Posts: 827 Thanks: 959 Thanked 237 Times in 167 Posts	Re: David Ogilvy and the Aga Stove Thanks for the link. As I read through the "manual", it shows some of the character that made Ogilvy such a great marketer. Marvin PS - "Sexist" is a social engineering concept that changes with time, so I didn't find this at all sexist.