David Ogilvy and the Aga Stove

Joe Ditzel · 07-26-2011, 03:18 AM

Before David Ogilvy was David Ogilvy he sold Aga stoves door-to-door. In 1935 he wrote a manual called "The Theory and Practice of Selling the Aga Cooker." It's an interesting read:

The Theory and Practice of Selling the AGA Cooker Sales Training Manual

ewenmack · 07-26-2011, 04:35 AM

Luv this quote Joe,

""The perfect Aga Salesman combines the tenacity of the bulldog with the manners of the spaniel".

Now back to reading the rest!

Best,
Ewen

ewenmack · 07-26-2011, 05:21 AM

The above quote I just gave reminded of another quote which clearly uses contrast...

not sure who said it, but it went something like this...

"To be successful as a marketer you need one half empathy of Mother Teresa,
and one half of the leading character in Silence Of The Lambs"

He went on to explain you needed the deep understanding of your reader as Mother Teresa would...and be cold blooded ruthless with the numbers and stats which come in from your direct response advertising.

Somebody may remember more clearly about this...was it Gary Halbert who said it?

Dunno

Anyway, over to you Joe.

Best,
Ewen

Marvin Johnston · 07-26-2011, 08:28 AM

Thanks for the link. As I read through the "manual", it shows some of the character that made Ogilvy such a great marketer.

Marvin

PS - "Sexist" is a social engineering concept that changes with time, so I didn't find this at all sexist.

07-26-2011, 03:18 AM	#1
Joe Ditzel Bad Golfer War Room Member Join Date: Dec 2010 Location: Los Angeles Posts: 571 Blog Entries: 1 Thanks: 575 Thanked 334 Times in 203 Posts Social Networking	David Ogilvy and the Aga Stove Before David Ogilvy was David Ogilvy he sold Aga stoves door-to-door. In 1935 he wrote a manual called "The Theory and Practice of Selling the Aga Cooker." It's an interesting read: The Theory and Practice of Selling the AGA Cooker Sales Training Manual

07-26-2011, 04:35 AM	#2
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	Re: David Ogilvy and the Aga Stove Luv this quote Joe, ""The perfect Aga Salesman combines the tenacity of the bulldog with the manners of the spaniel". Now back to reading the rest! Best, Ewen

07-26-2011, 05:21 AM	#3
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	Re: David Ogilvy and the Aga Stove The above quote I just gave reminded of another quote which clearly uses contrast... not sure who said it, but it went something like this... "To be successful as a marketer you need one half empathy of Mother Teresa, and one half of the leading character in Silence Of The Lambs" He went on to explain you needed the deep understanding of your reader as Mother Teresa would...and be cold blooded ruthless with the numbers and stats which come in from your direct response advertising. Somebody may remember more clearly about this...was it Gary Halbert who said it? Dunno Anyway, over to you Joe. Best, Ewen

07-26-2011, 08:28 AM	#4
Marvin Johnston Advanced Warrior War Room Member Join Date: Dec 2010 Location: Santa Barbara, CA Posts: 637 Thanks: 644 Thanked 153 Times in 107 Posts	Re: David Ogilvy and the Aga Stove Thanks for the link. As I read through the "manual", it shows some of the character that made Ogilvy such a great marketer. Marvin PS - "Sexist" is a social engineering concept that changes with time, so I didn't find this at all sexist.