"The Only Marketing Problem Is Narcissism" - Glen Livingston

[iSoftware]

Here's a great article about Glen Livingston's quantitative (and dare I say, humble) approach to the business.
"The only marketing problem is narcissism. We want the market to want what we want and we really do not know what they do want. Enthusiasm and passion for the market and the willingness to empathize and get qualitatively in touch with the market is an essential component of success. You want to be able to use your instrument your full set of feelings and your soul to let the market get inside of you but at the same time you are opening yourself up to the possibility of exaggeration and distortion. So you also want to have a quantitative process to give you more information...."

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It reminds me of an Olgivy quote, "the most dangerous word in the lexicon of advertising.”