Think of a Number Between 1 & 10

Mark Andrews · 07-27-2011, 07:30 PM

Ask a person to think of a color. Which color will usually spring to mind?

Ask a person to think of a number between 1-10. Which number will usually be on the tip of their tongue?

Ask a person to think of an item of furniture. What item of furniture will most people come out with?

What does this teach you?...

The power of harmonizing your words with as many people as possible within your target audience.

All of us are more familiar with some concepts, expressions and words over others. Some concepts, expressions and words lead to confusion whilst others we feel automatically very familiar with.

Tap into the 'familiar' human consciousness of your target market and watch your conversions soar.

Oh sorry... the thread title / headline - constructed just to attract your attention and raise your curiosity.

If you've read this far, it worked a treat.

What other words or expressions can you think of which create a sense of familiarity within the subconscious mind?

Please feel free to discuss or share examples...

Alex Cohen · 07-27-2011, 08:02 PM

Determine 1) what words your prospect uses to describe his problem and 2) what words he uses to describe his expectation of life after the problem is solved.

Those words in copy are golden.

Alex

07-27-2011, 07:30 PM	#1
Mark Andrews SmokingHotCopy@gmail.com War Room Member Join Date: Apr 2011 Location: In Somebody Else's Shoes Posts: 1,685 Blog Entries: 2 Thanks: 1,587 Thanked 1,333 Times in 722 Posts Contact Info	Think of a Number Between 1 & 10 Ask a person to think of a color. Which color will usually spring to mind? Ask a person to think of a number between 1-10. Which number will usually be on the tip of their tongue? Ask a person to think of an item of furniture. What item of furniture will most people come out with? What does this teach you?... *The power of harmonizing your words with as many people as possible within your target audience.* All of us are more familiar with some concepts, expressions and words over others. Some concepts, expressions and words lead to confusion whilst others we feel automatically very familiar with. Tap into the 'familiar' human consciousness of your target market and watch your conversions soar. Oh sorry... the thread title / headline - constructed just to attract your attention and raise your curiosity. If you've read this far, it worked a treat. What other words or expressions can you think of which create a sense of familiarity within the subconscious mind? Please feel free to discuss or share examples...
	"He struck the match. Fire flickered. The fuse lit and an explosion of emotional trigger words emanated like lightning through his fingertips..."

07-27-2011, 08:02 PM	#2
Alex Cohen Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania Posts: 1,001 Thanks: 45 Thanked 501 Times in 304 Posts Contact Info	Re: The Seven Spiritual Laws of Copywriting Determine 1) what words your prospect uses to describe his problem and 2) what words he uses to describe his expectation of life after the problem is solved. Those words in copy are golden. Alex