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07-28-2011, 11:49 PM
| #1 |
| Senior Warrior Member War Room Member  Join Date: Mar 2006 Location: Auckland, New Zealand
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|  Should You Use A Red Herring?
Interesting back story on Gary Halbert's ad for "How To Collect Social Security at Any Age" as told by Doberman Dan. One of the bullets said something like "Should you have your social security number tattooed to your body?" Fantastic how he involves the reader by pulling something non related and tying it in to the subject. In negotiating, the term red herring is used when one party puts in a an extra demand so that it can be removed and therefore ask the other party to remove a demand. So in this ad, it kind of works as a red herring because it's something brought in to advance the desired result. Human engineering demonstrated again. Here's Doberman Dan telling the story And heres the ad Gary Halbert Ad #9: How To Collect Social Security at Any Age Enjoy! Ewen |
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07-29-2011, 12:03 AM
| #2 |
| Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania
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| Re: Should You Use A Red Herring?
Ewen, Here's a benefit in one of the bullets I don't think anybody would have wanted to experience...
LOL Alex |
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07-29-2011, 12:04 AM
| #3 |
| Insane Links War Room Member  Join Date: May 2011 Location: The U.S.A
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| Re: Should You Use A Red Herring?
Ewen, Great post. I think with so many people using the net, and e-mail these days, it could definitely be more beneficial to start sending snail mail... It's seen as being higher value than an e-mail, of course, and definitely worth the 70 cent investment. |
| "I am the happiest man alive. I have that in me that can convert poverty to riches, adversity to prosperity, and I am more invulnerable than Archilles; Fortune hath not one place to hit me." -Sir Thomas Browne | |
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07-29-2011, 12:37 AM
| #4 |
| Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand
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| Re: Should You Use A Red Herring?
Damn, I screwed up on the video. It was meant to be Doberman Dave in it, not Sir Gary. And I can't find it...double damn! It also tells how Gary came up with the whole idea of the promotion. Just by being alert instead of being in a zombie state! Oh well, if I find it again I'll post. Best, Ewen |
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07-29-2011, 12:39 AM
| #5 | |
| Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand
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| Re: Should You Use A Red Herring? Quote:
Best, Ewen | |
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07-29-2011, 12:53 AM
| #6 | |
| Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand
Posts: 2,092
Thanks: 790
Thanked 1,027 Times in 558 Posts
| Re: Should You Use A Red Herring? Quote:
especially consumer markets. In that collection of videos of Gary speaking at the System Seminar, he talks about emu oil combined with Titanium Dioxide fractionated. 60 seconds on wrinkles and they dissapear! Watched that video half an hour ago and have since came up with a maker of it who will private label it. Do you think that will sell in newspaper and women's magazines? Is the pope a Catholic? And get that advertising in newspapers at only 10% of the ticket price. It's a bigger world out there beyond the computer screen...much much bigger Best, Ewen P.S. Rodale have tapped into the women's wrinkle market with their best selling book The Wrinkle Cure (Rodale Books; $22.95), by Yale dermatologist Dr. Nicholas Perricone | |
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| herring, red |
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