Fake pop corn ad

ewenmack · 07-29-2011, 03:02 AM

Here's a look into the murky mind of consumers.

Some social engineering in action too.

From time to time different advertising mediums carry out studies
to justify their medium to advertisers so more ad revenue hits their bank accounts.

Here's one trial to see how imagery works on people.

They took a group and showed them images of big puffy popcorn.

They also showed plainer pictures of popcorn.

A week later they asked the test group if in fact
they had eaten that brand of popcorn.

Many people said yes.

In fact that brand didn't exist.

It was a mock up image.

Now this has gotta belong in the "strangest things people think" file.

Here's the story http://draftfcb.co.nz/blog/?p=966

Best,
Ewen

jimbobo2779 · 07-29-2011, 09:13 AM

Thats an almost obvious fact and yet it is still somewhat puzzling. The bit about foodies knowing it instinctively is kinda true but do they know that people just imagine that they have experienced it? Because that is a pretty weird thing for most people to be susceptible to.

07-29-2011, 03:02 AM	#1
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	Fake pop corn ad Here's a look into the murky mind of consumers. Some social engineering in action too. From time to time different advertising mediums carry out studies to justify their medium to advertisers so more ad revenue hits their bank accounts. Here's one trial to see how imagery works on people. They took a group and showed them images of big puffy popcorn. They also showed plainer pictures of popcorn. A week later they asked the test group if in fact they had eaten that brand of popcorn. Many people said yes. In fact that brand didn't exist. It was a mock up image. Now this has gotta belong in the "strangest things people think" file. Here's the story http://draftfcb.co.nz/blog/?p=966 Best, Ewen

07-29-2011, 09:13 AM	#2
jimbobo2779 Software Engineer War Room Member Join Date: Mar 2009 Location: Linolnshire, UK Posts: 76 Thanks: 17 Thanked 51 Times in 34 Posts	Re: Fake pop corn ad Thats an almost obvious fact and yet it is still somewhat puzzling. The bit about foodies knowing it instinctively is kinda true but do they know that people just imagine that they have experienced it? Because that is a pretty weird thing for most people to be susceptible to.