how many words should a sales letter be?

eloansolutions · 07-29-2011, 01:56 PM

Hi Warriors.....how many words should a sales letter be? I see that most are around 2500 words?

THK · 07-29-2011, 02:05 PM

Depends. How many words do you need to get your point across?

Joe Robinson · 07-29-2011, 02:06 PM

Don't put yourself on a word limit. Trying to reach a certain amount or staying under a certain amount is only going to lead to a crappy sales letter. Take as many (or as few) words as you need to effectively convey the message you are trying to give. Whether its 100 words or 10,000 words, as long as you pitch your offer correctly and passionately it will convert.

Micah Medina · 07-29-2011, 02:18 PM

Depends on the venue. If they're coming to see your page you can go on for a while. If you're going to the customer you should keep it short.

Alexa Smith · 07-29-2011, 02:35 PM

It may sound like "not much of an answer" but it should be as long as it needs to be.

That will vary enormously.

Selling a $7 e-book is a whole different ball-game from selling a $1,997 course. The latter will typically need to have every possible objection answered on the sales page.

Even selling a $47 membership will probably be a totally different proposition from selling a $27 e-book.

It just depends on too many things for there to be a short answer. A more easily answered question is "How many words should a forum post be, in order to explain that sales letters must and always will vary greatly in length?"

Mark Andrews · 07-29-2011, 02:54 PM

Don't worry about the word count, that's the last think to factor into the equation or to be concerned over.

It needs to be as long as it needs to be to sell your benefits to your target audience and to close the deal by getting your targeted audience to take your desired course of action.

If it's a very low price you won't need the sales letter to be exceptionally long.

On the other hand if it's for a product of several hundred or a few thousand dollars, you'll need more space to justify the purchase price.

Best,

Pete Walker

BillyBee · 07-29-2011, 04:52 PM

I always liked this piece of advice: "A sales letter can't be too long; it can only be too boring."

Duquette · 07-29-2011, 07:25 PM

as long as you need. like others said, it depends on what product you wanna sell, the price, your market, and how good is your products.

as far as I remember, market samurai doesn't have any sales letter, they give you free tutorial, squeeze page and free trial software. CMIIW

TiffLee · 07-29-2011, 07:29 PM

Good sales copy needs to be like a girl's skirt:

... long enough to cover everything, but short enough to still be interesting.

(A favorite quote from a friend *cough*male*cough* writer of mine).

BrianMcLeod · 07-29-2011, 07:56 PM

2,643... possibly 2,756 on rare occasion.

Better safe than sorry, though.

Ken_Caudill · 07-29-2011, 08:29 PM

6. Be succinct.

MontelloMarketing · 07-29-2011, 09:12 PM

Quote:

Originally Posted by eloansolutions

Hi Warriors.....how many words should a sales letter be? I see that most are around 2500 words?

Each and every sales letter, regardless of product, price or position... should be exactly 3,127 words. Not one word more or less.

You're welcome!
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max5ty · 07-29-2011, 10:03 PM

Quote:

Originally Posted by MontelloMarketing

Each and every sales letter, regardless of product, price or position... should be exactly 3,127 words. Not one word more or less.

You're welcome!
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I've found sometimes it's hard to get around that number. My program has one of those things where you can fill a section with lorem ispsum - or whatever it's called - I think it's latin or french or something.

I heard once that most only read the first paragraph, then bullet points, then the p.s. - some of the paragraphs in between, you can fill with lorem ipsum and nobody will usually notice - if they do notice, they'll usually just think they need to translate it with google - usually they're too lazy to go to the trouble, so you're covered.

Just my 2 cents.

DanteRomero · 07-29-2011, 10:22 PM

It should be long enough to do the full presentation on your product. But you should present it in as few words as possible.

Long enough to cover the essentials, short enough to keep it interesting.

Say exactly what you mean about the product, but do so without any extra words.

Rezbi · 07-29-2011, 11:05 PM

"This stuff is great. You'll love it. Honest. Buy it now. Look, just give me your money!!! Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah"

How many words is that?

It should cover it.

yeo1999 · 07-29-2011, 11:20 PM

Hi it really depends on your product. If you are selling a $7 ebook or service, i guess probably 600+ will be enough. but if you are selling a $47 and there are lots of upsell , then u should engage a graphic designer and copy wiriter to help your draft the sales letter. I think the longer, the better. Since people would want to know what the product benefit them before they commit.
Hope this help.

Regards,
Eric

methomas · 07-30-2011, 10:50 AM

Quote:

Originally Posted by DanteRomero

It should be long enough to do the full presentation on your product. But you should present it in as few words as possible.

Long enough to cover the essentials, short enough to keep it interesting.

Say exactly what you mean about the product, but do so without any extra words.

Heh, you stole my position!

flocay · 07-30-2011, 02:55 PM

If you can, have a look at the dot com secrets website by Russell Brunson. I am in one of his membership sites and all is info is great. Actually just doing to part about sales letters now.

KLaAz0r · 07-31-2011, 03:12 AM

some of my sales letters are very long, some of them are short. use the amount of words that are needed to explain your customer why they need it

Mel White · 07-31-2011, 11:10 AM

It depends on the product AND THE TARGET MARKET!

If you're selling to the 18-25 year old male market, put plenty of images and video and not a lot of text. To older women (40-60) you might want to focus more on text... and so on and so forth. Don't assume that a single ad sells universally.

ContentMachine · 07-31-2011, 01:30 PM

It does not have to be a long winded letter. As long as you get your point across in a direct and enticing manner, it could be as short/long as you want it to be.

ThomasOMalley · 08-01-2011, 03:22 PM

Don't focus on the length of your sales letter. That's just a waste of time.

Write your sales letter based on the great principles and tactics of copywriting. Then leave your sales letter for a few days and edit your sales letter from a fresh perspective.

I have definitely found, however, your sales letter will naturally be longer the more expensive your product is.

It's hard to sell a product or service that is $300 or more in two pages or less, for example.

07-29-2011, 01:56 PM	#1
eloansolutions Warrior Member Join Date: Mar 2011 Posts: 26 Thanks: 0 Thanked 2 Times in 2 Posts	how many words should a sales letter be? Hi Warriors.....how many words should a sales letter be? I see that most are around 2500 words?
	Do you have a great business idea and need funding? Email me, eloansolutions@yahoo.com and I can get you funding, I work with 100s of investors!

07-29-2011, 02:05 PM	#2
THK Tanvir Join Date: Jan 2007 Location: Canada Posts: 428 Thanks: 8 Thanked 30 Times in 23 Posts	Re: how many words should a sales letter be? Depends. How many words do you need to get your point across?

07-29-2011, 02:06 PM	#3
Joe Robinson Senior Warrior Member War Room Member Join Date: Mar 2010 Location: Orlando, Florida Posts: 2,646 Blog Entries: 8 Thanks: 915 Thanked 1,485 Times in 887 Posts Social Networking Contact Info	Re: how many words should a sales letter be? Don't put yourself on a word limit. Trying to reach a certain amount or staying under a certain amount is only going to lead to a crappy sales letter. Take as many (or as few) words as you need to effectively convey the message you are trying to give. Whether its 100 words or 10,000 words, as long as you pitch your offer correctly and passionately it will convert.
	Syndication-Worthy Articles, Top Tier Ebooks, Edge of Your Seat Email Series and the Best Sales Copy Around. It's all under one WFH Thread Order From Joe Today!

07-29-2011, 02:18 PM	#4
Micah Medina HyperActive Warrior War Room Member Join Date: Jun 2011 Posts: 258 Thanks: 70 Thanked 60 Times in 51 Posts	Re: how many words should a sales letter be? Depends on the venue. If they're coming to see your page you can go on for a while. If you're going to the customer you should keep it short.

07-29-2011, 02:35 PM	#5
Alexa Smith Wordsmith (& Skepchick) War Room Member Join Date: Sep 2008 Posts: 15,345 Thanks: 8,717 Thanked 11,470 Times in 5,830 Posts	Re: how many words should a sales letter be? It may sound like "not much of an answer" but it should be as long as it needs to be. That will vary enormously. Selling a $7 e-book is a whole different ball-game from selling a $1,997 course. The latter will typically need to have every possible objection answered on the sales page. Even selling a $47 membership will probably be a totally different proposition from selling a $27 e-book. It just depends on too many things for there to be a short answer. A more easily answered question is "How many words should a forum post be, in order to explain that sales letters must and always will vary greatly in length?"
	Alexa Smith ... ... writes stuff that snaps, crackles and pops, even if it's only about cauliflowers.

07-29-2011, 02:54 PM	#6
Mark Andrews SmokingHotCopy@gmail.com War Room Member Join Date: Apr 2011 Location: In Somebody Else's Shoes Posts: 1,685 Blog Entries: 2 Thanks: 1,587 Thanked 1,333 Times in 722 Posts Contact Info	Re: how many words should a sales letter be? Don't worry about the word count, that's the last think to factor into the equation or to be concerned over. It needs to be as long as it needs to be to sell your benefits to your target audience and to close the deal by getting your targeted audience to take your desired course of action. If it's a very low price you won't need the sales letter to be exceptionally long. On the other hand if it's for a product of several hundred or a few thousand dollars, you'll need more space to justify the purchase price. Best, Pete Walker
	"He struck the match. Fire flickered. The fuse lit and an explosion of emotional trigger words emanated like lightning through his fingertips..."

07-29-2011, 04:52 PM	#7
BillyBee Advanced Warrior War Room Member Join Date: Jan 2006 Location: San Diego, California Posts: 597 Thanks: 49 Thanked 29 Times in 27 Posts	Re: how many words should a sales letter be? I always liked this piece of advice: "A sales letter can't be too long; it can only be too boring."

07-29-2011, 07:25 PM	#8
Duquette The Innovator War Room Member Join Date: Feb 2011 Posts: 82 Thanks: 2 Thanked 6 Times in 6 Posts Social Networking Contact Info	Re: how many words should a sales letter be? as long as you need. like others said, it depends on what product you wanna sell, the price, your market, and how good is your products. as far as I remember, market samurai doesn't have any sales letter, they give you free tutorial, squeeze page and free trial software. CMIIW
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07-29-2011, 07:29 PM	#9
TiffLee HyperActive Warrior War Room Member Join Date: Apr 2011 Location: Long Island / Canada Posts: 362 Thanks: 104 Thanked 232 Times in 120 Posts	Re: how many words should a sales letter be? Good sales copy needs to be like a girl's skirt: ... long enough to cover everything, but short enough to still be interesting. (A favorite quote from a friend coughmalecough writer of mine).

07-29-2011, 07:56 PM	#10
BrianMcLeod Fingers of Fury War Room Member Join Date: Oct 2005 Location: Miami, Florida, USA. Posts: 2,164 Blog Entries: 5 Thanks: 1,458 Thanked 1,643 Times in 693 Posts Social Networking Contact Info	Re: how many words should a sales letter be? 2,643... possibly 2,756 on rare occasion. Better safe than sorry, though.
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07-29-2011, 08:29 PM	#11
Ken_Caudill Here for the Beer War Room Member Join Date: Nov 2009 Location: Chicago burbs Posts: 2,053 Blog Entries: 1 Thanks: 800 Thanked 1,280 Times in 795 Posts Social Networking Contact Info	Re: how many words should a sales letter be? 6. Be succinct.
	Sales Copy That Converts *Miracle Sales Copy Cures Cancer*

07-29-2011, 10:22 PM	#14
DanteRomero HyperActive Warrior War Room Member Join Date: May 2011 Posts: 116 Blog Entries: 4 Thanks: 7 Thanked 42 Times in 19 Posts	Re: how many words should a sales letter be? It should be long enough to do the full presentation on your product. But you should present it in as few words as possible. Long enough to cover the essentials, short enough to keep it interesting. Say exactly what you mean about the product, but do so without any extra words.

07-29-2011, 11:05 PM	#15
Rezbi Senior Warrior Member War Room Member Join Date: Oct 2006 Location: Lancashire, United Kingdom. Posts: 1,547 Thanks: 226 Thanked 215 Times in 181 Posts Social Networking Contact Info	Re: how many words should a sales letter be? "This stuff is great. You'll love it. Honest. Buy it now. Look, just give me your money!!! Blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah, blah" How many words is that? It should cover it.
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07-29-2011, 11:20 PM	#16
yeo1999 Warrior Member Join Date: Mar 2008 Location: , , . Posts: 14 Thanks: 0 Thanked 0 Times in 0 Posts	Re: how many words should a sales letter be? Hi it really depends on your product. If you are selling a $7 ebook or service, i guess probably 600+ will be enough. but if you are selling a $47 and there are lots of upsell , then u should engage a graphic designer and copy wiriter to help your draft the sales letter. I think the longer, the better. Since people would want to know what the product benefit them before they commit. Hope this help. Regards, Eric
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07-30-2011, 02:55 PM	#18
flocay Warrior Member Join Date: Dec 2009 Location: Florida Posts: 4 Thanks: 0 Thanked 0 Times in 0 Posts Social Networking Contact Info	Re: how many words should a sales letter be? If you can, have a look at the dot com secrets website by Russell Brunson. I am in one of his membership sites and all is info is great. Actually just doing to part about sales letters now.
	Florence Bernard www.betteratschool.com

07-31-2011, 03:12 AM	#19
KLaAz0r Facebook Expert War Room Member Join Date: Jan 2011 Location: Amsterdam Posts: 256 Thanks: 48 Thanked 34 Times in 30 Posts Social Networking Contact Info	Re: how many words should a sales letter be? some of my sales letters are very long, some of them are short. use the amount of words that are needed to explain your customer why they need it
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07-31-2011, 11:10 AM	#20
Mel White Active Warrior Join Date: Jun 2011 Location: Texas Posts: 77 Thanks: 3 Thanked 6 Times in 6 Posts	Re: how many words should a sales letter be? It depends on the product AND THE TARGET MARKET! If you're selling to the 18-25 year old male market, put plenty of images and video and not a lot of text. To older women (40-60) you might want to focus more on text... and so on and so forth. Don't assume that a single ad sells universally.
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07-31-2011, 01:30 PM	#21
ContentMachine Writer Extraordinaire Join Date: Jul 2011 Location: US Posts: 70 Thanks: 3 Thanked 4 Times in 4 Posts Contact Info	Re: how many words should a sales letter be? It does not have to be a long winded letter. As long as you get your point across in a direct and enticing manner, it could be as short/long as you want it to be.
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08-01-2011, 03:22 PM	#22
ThomasOMalley HyperActive Warrior Join Date: Apr 2011 Posts: 264 Thanks: 8 Thanked 78 Times in 66 Posts	Re: how many words should a sales letter be? Don't focus on the length of your sales letter. That's just a waste of time. Write your sales letter based on the great principles and tactics of copywriting. Then leave your sales letter for a few days and edit your sales letter from a fresh perspective. I have definitely found, however, your sales letter will naturally be longer the more expensive your product is. It's hard to sell a product or service that is $300 or more in two pages or less, for example.