Critique Request - WordPress Design Site

[kettlewell]

Hey guys/gals -

I just finished up a special offer page for my wordpress service, and I'm not 100% happy with how it turned out.

I'd appreciate any feedback / ideas that you have time to offer.


$499 WordPress Website | Kettlewell Enterprises, Inc


Thanks so much!!

Matt

[Dr Blue]

The grey color isn't good at all (old style design)

And the menu have a very bad position .

Try to change that .

look at themeforest dot com maybe you will find a good theme for your WP site .

[Ansar Pasha]

Kettlewell, I am familiar with the terms you're using to try and separate your service... but if you look at it from a potential clients point of view, it would seem like complete gibberish if they're unfamiliar with "internet" terms...

And even if they were reasonably familiar with IM terminology, your service would still seem overpriced... and I would also think, "what makes this any different from a $40 theme?".

You need to differentiate yourself. What makes you different from any other web designer out there? Why should people trust you?

The copy is also hard to read with grey text.

... it may seem harsh, but your copy needs quite a bit of work if you want to sell a $500 WordPress service.

I'd highly recommend studying a few copywriting books and taking another crack at it - right now as it is, isn't going to do you favors if you start paying for traffic.

Just my 2c, no hard feelings

Ansar

[Mr Kevin]

The color scheme needs some adjusting , other than that the theme is pretty nice..

[Elle Davies]

There is too much listing of features and not enough promotion of the benefits of the package. Put more emphasis on how the features can benefit your customer.
For example instead of using "24 hour turnaround", suggest the benefit of it, like the fact that it's a great time saver or there's "no more waiting around!"

Overall I think your wording needs to be much more persuasive. Instead of customers simply 'wanting' your product, make them 'need' it.

Hope this helps!

[kettlewell]

Originally Posted by Ansar Pasha

Kettlewell, I am familiar with the terms you're using to try and separate your service... but if you look at it from a potential clients point of view, it would seem like complete gibberish if they're unfamiliar with "internet" terms...

And even if they were reasonably familiar with IM terminology, your service would still seem overpriced... and I would also think, "what makes this any different from a $40 theme?".

You need to differentiate yourself. What makes you different from any other web designer out there? Why should people trust you?

The copy is also hard to read with grey text.

... it may seem harsh, but your copy needs quite a bit of work if you want to sell a $500 WordPress service.

I'd highly recommend studying a few copywriting books and taking another crack at it - right now as it is, isn't going to do you favors if you start paying for traffic.

Just my 2c, no hard feelings

Ansar

Your suggestions are well understood... I'm taking another crack at the copy this weekend.

After reading it a few more times myself, I'm beginning to see that a lot is missing...

There's also been several mentions of the color not being very good, so I'm going to have a look at that as well.

Thanks so much for looking at this, and the honest critque is very valuable to me, and exactly what I was looking for.

Thanks

Matt

[kettlewell]

Originally Posted by Elle Davies

There is too much listing of features and not enough promotion of the benefits of the package. Put more emphasis on how the features can benefit your customer.
For example instead of using "24 hour turnaround", suggest the benefit of it, like the fact that it's a great time saver or there's "no more waiting around!"

Overall I think your wording needs to be much more persuasive. Instead of customers simply 'wanting' your product, make them 'need' it.

Hope this helps!

Sell the sizzle, not the steak....

It seems so easy in theory, and in practice, I goofed it up again.

Thanks for the reminder, and I'll be taking a stab at it again this weekend...

Matt