Catalog product copywriting or yellow page copywriting?

Tekstar · 01-05-2009, 08:22 PM

I've been searching around for a course or a way to learn how to write copy for a catalog product and yellow page ads. I am looking for how to write the short and sweet type ads and not the long sales letter type ads as I can outsource that, but have a need to learn the other type ads. So far I've seen a course at AWAI on catalog copywriting and a course on yellow page ads on the net but not much else. Does anyone have any suggestions for this type of copywriting?

Thanks,

-Bob

Dave Ryan · 01-05-2009, 08:31 PM

It's all the same when it comes down to it...

But one of the best ways to learn is to find some SOLID catalogs that you know convert because of the copy and not the products and write the copy out by hand to understand what the writer was doing and how.

It's the best method that I've given to "students" of mine because it helps them develop the rhythm of good copy as well as the substance.

Dave

Ken Strong · 01-05-2009, 08:33 PM

Warrior Jay White has an excellent catalog copywriting course -- PM him and ask about it, if he doesn't pop up in the thread to answer you.

I know Alan Saltz has a yellow pages course, although I haven't tried it.

Traci · 01-05-2009, 11:41 PM

I would definitley recommend Jay White's catalog copywriting course. He lays it out there for you and it's easy to understand.

Tekstar · 01-06-2009, 08:45 PM

Thanks for all the replies so far. Has anyone taken the AWAI Catalog course and found it worth the money?

Deji · 01-07-2009, 12:43 AM

You could also get Bob Bly's "World's Best Catalog Copywriting Secrets" and Herschell Gordon Lewis book "How to Write Catalog Copy That Sizzles".
Finally download the PDF's at American Writers & Artists Inc. on catalog copywriting.I don't know much about yellow pages copywriting so I can't tell you anything about it.

jcoolbaugh · 01-07-2009, 01:27 AM

Definitely take Jay's course. I can tell you from personal experience that it is well worth every dime - Jay seriously overdelivers!

Jay White · 01-08-2009, 06:31 PM

Aw now quit it y'all! You're making me blush.

I came up through catalog so it holds special place in my heart. If you want to know how to write this stuff (for free), check out FREE Catalog Copywriting Teleseminar

Appreciate the kinds words everyone...and if you dug the catalog course, just WAIT 'til you see what I got coming up in a couple of weeks.

jcoolbaugh · 01-08-2009, 09:36 PM

Ooooh, ooohhh!!!! Can't wait, Jay! Oh, and Bob, deffo get Herschell's book. That's an absolute must if you're going to learn to write short, tight copy

01-05-2009, 08:22 PM	#1
Tekstar HyperActive Warrior War Room Member Join Date: Feb 2008 Location: USA. Posts: 108 Thanks: 3 Thanked 8 Times in 8 Posts	Catalog product copywriting or yellow page copywriting? I've been searching around for a course or a way to learn how to write copy for a catalog product and yellow page ads. I am looking for how to write the short and sweet type ads and not the long sales letter type ads as I can outsource that, but have a need to learn the other type ads. So far I've seen a course at AWAI on catalog copywriting and a course on yellow page ads on the net but not much else. Does anyone have any suggestions for this type of copywriting? Thanks, -Bob

01-05-2009, 08:31 PM	#2
Dave Ryan Marketing Strategist War Room Member Join Date: Jun 2005 Location: Rochester, NY, USA. Posts: 2,447 Thanks: 0 Thanked 4 Times in 4 Posts Contact Info	Re: Catalog product copywriting or yellow page copywriting? It's all the same when it comes down to it... But one of the best ways to learn is to find some SOLID catalogs that you know convert because of the copy and not the products and write the copy out by hand to understand what the writer was doing and how. It's the best method that I've given to "students" of mine because it helps them develop the rhythm of good copy as well as the substance. Dave
	High Volume Merchant Account - If you currently transact more than $250,000 annually in credit and debit cards you can save money by switching to Interchange-Plus Pricing with no monthly fees!

01-05-2009, 08:33 PM	#3
Ken Strong Marxist (Groucho) War Room Member Join Date: Nov 2005 Location: Seattle, WA, USA. Posts: 4,644 Blog Entries: 1 Thanks: 759 Thanked 1,492 Times in 707 Posts Social Networking Contact Info	Re: Catalog product copywriting or yellow page copywriting? Warrior Jay White has an excellent catalog copywriting course -- PM him and ask about it, if he doesn't pop up in the thread to answer you. I know Alan Saltz has a yellow pages course, although I haven't tried it.
	I Have Cancer: Read The Story and Donate If You Can \| Other Ways You Can Help: 1. Make a Pledge to Mark Andrews' 10-Mile Christmas Row 2. Get the Crazy 8 Copywriting Seminar Recording 3. Buy the All-Star WSO -- just click below: ==> JazzPro.org -- Watch Jazz Videos for Free <==

01-05-2009, 11:41 PM	#4
Traci Copywriter War Room Member Join Date: Jan 2007 Location: Louisiana, USA. Posts: 126 Thanks: 23 Thanked 14 Times in 12 Posts Social Networking Contact Info	Re: Catalog product copywriting or yellow page copywriting? I would definitley recommend Jay White's catalog copywriting course. He lays it out there for you and it's easy to understand.

01-06-2009, 08:45 PM	#5
Tekstar HyperActive Warrior War Room Member Join Date: Feb 2008 Location: USA. Posts: 108 Thanks: 3 Thanked 8 Times in 8 Posts	Re: Catalog product copywriting or yellow page copywriting? Thanks for all the replies so far. Has anyone taken the AWAI Catalog course and found it worth the money?

01-07-2009, 12:43 AM	#6
Deji HyperActive Warrior Join Date: Aug 2007 Location: , , USA. Posts: 137 Thanks: 3 Thanked 12 Times in 10 Posts Contact Info	Re: Catalog product copywriting or yellow page copywriting? You could also get Bob Bly's "World's Best Catalog Copywriting Secrets" and Herschell Gordon Lewis book "How to Write Catalog Copy That Sizzles". Finally download the PDF's at American Writers & Artists Inc. on catalog copywriting.I don't know much about yellow pages copywriting so I can't tell you anything about it.
	Adeniji Ayodeji is an Internet marketer who specialises in Copywriting,writing of Press Releases,brochures,Postcards and Direct Mail to mention a few.You can send him your requests at ayodejiadeniji@gmail.com

01-07-2009, 01:27 AM	#7
jcoolbaugh Marketing Mum War Room Member Join Date: Mar 2007 Location: Somewhere In-Between Manic Mondays Posts: 253 Thanks: 176 Thanked 34 Times in 22 Posts Social Networking Contact Info	Re: Catalog product copywriting or yellow page copywriting? Definitely take Jay's course. I can tell you from personal experience that it is well worth every dime - Jay seriously overdelivers!

01-08-2009, 06:31 PM	#8
Jay White Advanced Warrior War Room Member Join Date: Dec 2004 Location: Marshfield, MO Posts: 723 Blog Entries: 7 Thanks: 1 Thanked 62 Times in 47 Posts Social Networking	Re: Catalog product copywriting or yellow page copywriting? Aw now quit it y'all! You're making me blush. I came up through catalog so it holds special place in my heart. If you want to know how to write this stuff (for free), check out FREE Catalog Copywriting Teleseminar Appreciate the kinds words everyone...and if you dug the catalog course, just WAIT 'til you see what I got coming up in a couple of weeks.

01-08-2009, 09:36 PM	#9
jcoolbaugh Marketing Mum War Room Member Join Date: Mar 2007 Location: Somewhere In-Between Manic Mondays Posts: 253 Thanks: 176 Thanked 34 Times in 22 Posts Social Networking Contact Info	Re: Catalog product copywriting or yellow page copywriting? Ooooh, ooohhh!!!! Can't wait, Jay! Oh, and Bob, deffo get Herschell's book. That's an absolute must if you're going to learn to write short, tight copy