Optimum emails in an autoresponder series

arfasaira · 08-04-2011, 05:33 AM

Ok, this one's for the more experienced copywriters on the board ONLY please...

When clients order autoresponder series, I usually write 6 unless the client requests more or unless I can see a compelling reason to offer more.

Now I read somewhere that the optimum number of emails to send out is 11 - is this correct and what's the reasoning behind this number?

Currently, I tend to follow this format:

- email one - give a tip
- email two - give a tip
- email three - give a tip and a brief mention of product
- email four - give another tip
- email five - make a comparison and eliminate alternatives pointing to product as ideal solution
- email six - full blown product pitch and call to action

I have written 7 and 8 series emails on request, but usually find that 6 could easily have done the job, which is why I thought 11 was a bit much.

But, I'm all ears on this one, since autoresponders are my biggest sellers...I'd love to hear your thoughts on this...

thank you!

marciayudkin · 08-04-2011, 05:56 AM

Arfasaira,

I use autoresponders extensively in my own marketing funnel. They go on either for one month (average of 15 messages) or two months (28-30 messages). Then I periodically "reawaken" the lists when I have an upcoming program to promote.

I do not get that many unsubscribes. More than 80% stay on the lists.

These are promoting high-priced courses ($797 - $1000) that people tend to have a long-term interest in. (Sometimes it takes people two years to decide to go ahead and buy.) Maybe the unsubscribe rate would be a lot higher if the topic were a more casual one.

But in general your feeling that "11 was a bit much" doesn't mean anything. This is something experienced marketers learn to ignore. You're simply imagining yourself in the place of the customers without any basis!

Marcia Yudkin

arfasaira · 08-04-2011, 06:08 AM

Quote:

Originally Posted by marciayudkin

Arfasaira,

I use autoresponders extensively in my own marketing funnel. They go on either for one month (average of 15 messages) or two months (28-30 messages). Then I periodically "reawaken" the lists when I have an upcoming program to promote.

I do not get that many unsubscribes. More than 80% stay on the lists.

These are promoting high-priced courses ($797 - $1000) that people tend to have a long-term interest in. (Sometimes it takes people two years to decide to go ahead and buy.) Maybe the unsubscribe rate would be a lot higher if the topic were a more casual one.

But in general your feeling that "11 was a bit much" doesn't mean anything. This is something experienced marketers learn to ignore. You're simply imagining yourself in the place of the customers without any basis!

Marcia Yudkin

You're right! I'm thinking like a customer, which is exactly why I wanted advice from more experienced pro's like yourself. I'm on so many lists that I find myself ignoring a lot of emails unless they are from a list where I know every single item is going to be of immense value to me.

I've never had a client request more than 8, although one client (because of the kind of product he had) had 12 done in two sets of 6 with a 2-3 week break in between them.

methomas · 08-04-2011, 06:11 AM

Arfa,

I have been studying Autoresponder emails for several months and have Jay White's course.

He recommends 7 emails in a series and a soft sell mention of the product in every email and and harder sell later in the series.

In the last week I was reading some research that gave the actual buy rate of each email of a seven emails series. The top percentage was on email #5.

I will look back at what I have accumulated and send you a PM.

M E

MissLizzie · 08-04-2011, 06:21 AM

Hi Arfa

I wouldn't classify myself as an experienced warrior, but you might want to check out Glenn Allsopp's Cloud Blueprint course (it's free!) It's about email blogging and how you can set up a sales funnel around a niche. Very briefly, he advocates a longer series of emails for promoting digital products, which is:

5 emails with helpful tips, not selling anything.
Launch email for a $7 product.
Follow-up email, with a case study of someone using the product.
8 emails with helpful tips, not selling anything.
Launch email for a $27/$37 product.
Follow-up email, with testimonials.
11 emails with tips, no selling at all.
Launch email for a $67 product or $37 membership site
Follow-up email, with a scarcity warning.

The theory behind this method is that you've got more time to build up trust with your audience, and they're much more likely to buy from you, if they've received valuable content in the past.

I appreciate that this might not be exactly what you're looking for, but it could give you some ideas and the only cost will be your time.

Lizzie

ewenmack · 08-04-2011, 06:28 AM

Arfa, my thinking on optimum emails to a list is daily.

Here's a whole list of people doing it...

Early To Rise
Matt Furey
Eban Pagan
Ken McCarthy
Ben Settle
Alex over at Vin Di Carlo
Glazer Kennedy

What happens to the marketer is that they put to much pressure
on themselves by thinking they have to make the sale from one sales letter,
x number of emails.

Often this pressure shows in the content and copy going out.

Results in the reader seeing through it and won't buy.

There are two sides of business and we all make the choice...

#1 Deal in transactions

#2 Build long term business relationships.

Back to your situation, with the clients you love to work with,
see if you can set up an affiliate payment system and then email daily for them.

Since joining up with product owners has been talked about recently,
here's your ideal chance to trial it.

I know one writer of daily emails gets a percentage of all the sales
from his writing.

I've been offered them too.

It seems a win win situation.

The product owner gets a dedicated person on her team
who is continually testing and tweaking new approaches
to emails as well as all sales methods.

Just like Clayton talks about in the article you shared with us.

You agree to never write for your client/partners competitor.

Once you get a few of these set up,
you'll never have to go looking for clients again.

You can start with these smaller ones and
work your way up to the big health mailers you wanted to go after.

Still writing emails for them.

Subscribing to Ben Settle, Vin Di Carlo and Anita Ashland
will have you seeing how they turn out engaging emails while
sending the reader to an offer page every time.

They all slip in an offer at the end of the email everyday,
right from beginning sign up.

Just don't make it a jolt in the transition.

Best,
Ewen

Mark Andrews · 08-04-2011, 06:37 AM

Excellent question Arfa.

And good timing too since as soon as I've finished reading Ewen's recommended... Vin Montello Stompernet sales letter, I've an autoresponder series to finsh off for a client today.

Some great tips above, thank you one and all for all the advice given so far.

That's what I love about this business, you can never stop learning and just one good resonating tip can make all the difference.

Thanks again.

Pete

arfasaira · 08-04-2011, 07:07 AM

Quote:

Originally Posted by Pete Walker

Excellent question Arfa.

And good timing too since as soon as I've finished reading Ewen's recommended... Vin Montello Stompernet sales letter, I've an autoresponder series to finsh off for a client today.

Some great tips above, thank you one and all for all the advice given so far.

That's what I love about this business, you can never stop learning and just one good resonating tip can make all the difference.

Thanks again.

Pete

Believe it or not, I've just read the Stompernet blog and read that Vin uses 11 emails....

I've done the Preselling Mastery course from Paul Hancox which was a God-send and has allowed many of my clients to benefit from this knowledge immensely.

I was curious as to why 11 and not less!

arfasaira · 08-04-2011, 07:10 AM

Quote:

Originally Posted by ewenmack

Arfa, my thinking on optimum emails to a list is daily.

Here's a whole list of people doing it...

Early To Rise
Matt Furey
Eban Pagan
Ken McCarthy
Ben Settle
Alex over at Vin Di Carlo
Glazer Kennedy

What happens to the marketer is that they put to much pressure
on themselves by thinking they have to make the sale from one sales letter,
x number of emails.

Often this pressure shows in the content and copy going out.

Results in the reader seeing through it and won't buy.

There are two sides of business and we all make the choice...

#1 Deal in transactions

#2 Build long term business relationships.

Back to your situation, with the clients you love to work with,
see if you can set up an affiliate payment system and then email daily for them.

Since joining up with product owners has been talked about recently,
here's your ideal chance to trial it.

I know one writer of daily emails gets a percentage of all the sales
from his writing.

I've been offered them too.

It seems a win win situation.

The product owner gets a dedicated person on her team
who is continually testing and tweaking new approaches
to emails as well as all sales methods.

Just like Clayton talks about in the article you shared with us.

You agree to never write for your client/partners competitor.

Once you get a few of these set up,
you'll never have to go looking for clients again.

You can start with these smaller ones and
work your way up to the big health mailers you wanted to go after.

Still writing emails for them.

Subscribing to Ben Settle, Vin Di Carlo and Anita Ashland
will have you seeing how they turn out engaging emails while
sending the reader to an offer page every time.

They all slip in an offer at the end of the email everyday,
right from beginning sign up.

Just don't make it a jolt in the transition.

Best,
Ewen

Man, you're full of wisdom you are!

I might just do that!

ewenmack · 08-04-2011, 07:14 AM

Quote:

Originally Posted by arfasaira

Man, you're full of wisdom you are!

I might just do that!

And here was I was wondering if I was qualified to reply to your question...

Seems so! [as he chuckles]

Best,
Ewen

Jay White · 08-04-2011, 09:33 AM

Quote:

Originally Posted by methomas

Arfa,

I have been studying Autoresponder emails for several months and have Jay White's course.

He recommends 7 emails in a series and a soft sell mention of the product in every email and and harder sell later in the series.

In the last week I was reading some research that gave the actual buy rate of each email of a seven emails series. The top percentage was on email #5.

I will look back at what I have accumulated and send you a PM.

M E

What he said.

Actually, is there a "magic" number? Nope. I chose 7 because that's what's worked best for my clients. 7 sent over about a 3 week period, with nice bookend emails at #1 and #7 that presell the series and hit them hard one last time.

These are people that have opted in and seen a sales message, but not responded. My job is to get them back to that sales page and see the product in a completely different frame of mind than before. Once they become buyers, you put them on a separate list and market to them differently.

Can you change it up for different types of opt-ins? Certainly. Everybody adds their own twist to it. It's like pizza--I like mine with pepperoni and extra cheese, you like yours with sausage and mushrooms. But in the end, it's still pizza--and it's still REALLY GOOD.

So do it the way you think works best and don't worry about what this one or that one is doing. Just GET IT DONE.

Raydal · 08-04-2011, 10:36 AM

Here's a direct quote from my course: "Secrets of Writing Winning
Autoresponder Series."

The Macro Structure of the AR Series

When I am faced with a new AR series the question that I’m
immediately confronted with is what do I say in the first email,
then the second, then the third? … You get the idea. You can
quickly run out of ideas if you don’t have a ‘macro structure’ in
mind.

My favorite macro structure is based on the idea behind
collection letter series.

Collection companies have the enviable job of collecting on
accounts that are past due. The first letter you receive, if you
are in that unfortunate position, is a kind letter with a ‘by the
way’ reminder that you have 30 days to pay your delinquent bill
or send in a legitimate explanation why you think you don’t owe
the bill.

The following letters then become tougher with the very last
throwing the kitchen sink at you before they finally give up and
write off your account—if you live in the US—and report your
account to a credit reporting bureau.

As the copywriter for the AR series I see myself as collecting on
the sale and I follow a similar soft-sell to hard-sell
progression through the email series. The AR series would
consist of 7-10 emails and follow this general CONTENT pattern:

Letter 1 – Thank you for sending for the report /more
information, here’s the link.

Letter 2 – Hope you got the report; here are some reasons why
you’ll want my product.

Letter 3 – Here are some questions people are ASKING about my
product. (FAQ)

Letter 4 – Here are what people are SAYING about my product.
(Testimonials.)

Letter 5 – Here are some of the strongest BENEFITS to getting my
product. (Limited Offer)

Letter 6 – Time is running out on the special BONUS. How I beat
the competition.

Letter 7 – What’s keeping you back from ordering? Knock down
objections.

Letter 8 – Other people who ordered are already enjoying the
benefits, don’t lose out.

Letter 9 – Here’s a LIMITED offer—price reduction, sneak preview,
secret link etc.

Letter 10 – Frankly I’m puzzled that you haven’t ordered yet.
Final hard sell.

Hope this helps,

Ray Edwards

arfasaira · 08-04-2011, 01:24 PM

Quote:

Originally Posted by Raydal

Here's a direct quote from my course: "Secrets of Writing Winning
Autoresponder Series."

The Macro Structure of the AR Series

When I am faced with a new AR series the question that I’m
immediately confronted with is what do I say in the first email,
then the second, then the third? … You get the idea. You can
quickly run out of ideas if you don’t have a ‘macro structure’ in
mind.

My favorite macro structure is based on the idea behind
collection letter series.

Collection companies have the enviable job of collecting on
accounts that are past due. The first letter you receive, if you
are in that unfortunate position, is a kind letter with a ‘by the
way’ reminder that you have 30 days to pay your delinquent bill
or send in a legitimate explanation why you think you don’t owe
the bill.

The following letters then become tougher with the very last
throwing the kitchen sink at you before they finally give up and
write off your account—if you live in the US—and report your
account to a credit reporting bureau.

As the copywriter for the AR series I see myself as collecting on
the sale and I follow a similar soft-sell to hard-sell
progression through the email series. The AR series would
consist of 7-10 emails and follow this general CONTENT pattern:

Letter 1 – Thank you for sending for the report /more
information, here’s the link.

Letter 2 – Hope you got the report; here are some reasons why
you’ll want my product.

Letter 3 – Here are some questions people are ASKING about my
product. (FAQ)

Letter 4 – Here are what people are SAYING about my product.
(Testimonials.)

Letter 5 – Here are some of the strongest BENEFITS to getting my
product. (Limited Offer)

Letter 6 – Time is running out on the special BONUS. How I beat
the competition.

Letter 7 – What’s keeping you back from ordering? Knock down
objections.

Letter 8 – Other people who ordered are already enjoying the
benefits, don’t lose out.

Letter 9 – Here’s a LIMITED offer—price reduction, sneak preview,
secret link etc.

Letter 10 – Frankly I’m puzzled that you haven’t ordered yet.
Final hard sell.

Hope this helps,

Ray Edwards

Ray,

that is fantastic - thank you VERY much indeed! This will be printed and posted on my wall - thanks again

Arfa

arfasaira · 08-04-2011, 01:26 PM

Everyone,

thanks so much - just goes to show the value of bouncing ideas off each other and asking for help - and that's what I love about this forum.

Big hugs guys!

Halmac · 08-04-2011, 03:15 PM

I cannot remember where I heard this (I think it was Dan Kennedy) but worrying too much about how many emails to send your list can prevent real profits. You can look at it this way...there is no set limit for any amount of emails.

You keep emailing people until they...

A. buy your product or take an action you want them to take
B. unsubscribe from your list.

Other than those two things, anybody on your list is useless. And I don't mean that in a derogatory way towards your list, but there is no point in having somebody on your list if they aren't doing anything. So keep emailing.

Now, finding the right amount of time between emails may be trickier, but as I have read here...some people email their lists every day.

I tend to see it too much from the customer / lead point of view and worry about too many emails pissing them off, BUT...

If you are giving good content along with a pitch at some point, and they have obviously opted in to your list, then there shouldnt be a problem. If people don't like the amount of emails or the frequency, they will unsubscribe.

I think it comes down to treating the list properly as far as content, but amount of contact is overblown. I could be wrong, but this theory has changed how I do my email marketing and it seems to work fine.

08-04-2011, 05:33 AM	#1
arfasaira The Copy Magnet War Room Member Join Date: May 2010 Location: UK Posts: 480 Thanks: 669 Thanked 327 Times in 176 Posts Social Networking Contact Info	Optimum emails in an autoresponder series Ok, this one's for the more experienced copywriters on the board ONLY please... When clients order autoresponder series, I usually write 6 unless the client requests more or unless I can see a compelling reason to offer more. Now I read somewhere that the optimum number of emails to send out is 11 - is this correct and what's the reasoning behind this number? Currently, I tend to follow this format: - email one - give a tip - email two - give a tip - email three - give a tip and a brief mention of product - email four - give another tip - email five - make a comparison and eliminate alternatives pointing to product as ideal solution - email six - full blown product pitch and call to action I have written 7 and 8 series emails on request, but usually find that 6 could easily have done the job, which is why I thought 11 was a bit much. But, I'm all ears on this one, since autoresponders are my biggest sellers...I'd love to hear your thoughts on this... thank you!
	One-on-one coaching: Earn up to $60,000 a year writing for local businesses from home! "Arfa's copy ... generated a total revenue of $4,253in the first 5 days, with a conversion rate of a whopping 19%" Get Your Own Kick-Ass Converting Copy Here!

08-04-2011, 05:56 AM	#2
marciayudkin Marketing Mentor War Room Member Join Date: Feb 2008 Location: Maui and Massachusetts Posts: 1,226 Thanks: 139 Thanked 645 Times in 305 Posts Social Networking	Re: Optimum emails in an autoresponder series Arfasaira, I use autoresponders extensively in my own marketing funnel. They go on either for one month (average of 15 messages) or two months (28-30 messages). Then I periodically "reawaken" the lists when I have an upcoming program to promote. I do not get that many unsubscribes. More than 80% stay on the lists. These are promoting high-priced courses ($797 - $1000) that people tend to have a long-term interest in. (Sometimes it takes people two years to decide to go ahead and buy.) Maybe the unsubscribe rate would be a lot higher if the topic were a more casual one. But in general your feeling that "11 was a bit much" doesn't mean anything. This is something experienced marketers learn to ignore. You're simply imagining yourself in the place of the customers without any basis! Marcia Yudkin
	Author, Meatier Marketing Copy, available in paperback, Kindle, Nook, Audible audiobook “There are few genuine thought leaders in the field of copywriting. Marcia Yudkin is one of them. The strategies she presents in Meatier Marketing Copy are all easy to understand and implement, yet profoundly insightful. If you want to write marketing copy that sizzles and sells, this book is a must-read.” - Steve Slaunwhite, Author, Start & Run a Copywriting Business, Co-Author, The Wealthy Freelancer

08-04-2011, 06:11 AM	#4
methomas Copywriter and Marketer War Room Member Join Date: Nov 2008 Location: In a Wonderful World! Posts: 207 Thanks: 357 Thanked 50 Times in 42 Posts	Re: Optimum emails in an autoresponder series Arfa, I have been studying Autoresponder emails for several months and have Jay White's course. He recommends 7 emails in a series and a soft sell mention of the product in every email and and harder sell later in the series. In the last week I was reading some research that gave the actual buy rate of each email of a seven emails series. The top percentage was on email #5. I will look back at what I have accumulated and send you a PM. M E
	Start making money with your own Amazon Review Site! We setup complete, Turn Key, Amazon Review Sites with Five Reviews and Five Articles... Go To: http://amazonaffiliatetech.com

08-04-2011, 06:28 AM	#6
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	Re: Optimum emails in an autoresponder series Arfa, my thinking on optimum emails to a list is daily. Here's a whole list of people doing it... Early To Rise Matt Furey Eban Pagan Ken McCarthy Ben Settle Alex over at Vin Di Carlo Glazer Kennedy What happens to the marketer is that they put to much pressure on themselves by thinking they have to make the sale from one sales letter, x number of emails. Often this pressure shows in the content and copy going out. Results in the reader seeing through it and won't buy. There are two sides of business and we all make the choice... #1 Deal in transactions #2 Build long term business relationships. Back to your situation, with the clients you love to work with, see if you can set up an affiliate payment system and then email daily for them. Since joining up with product owners has been talked about recently, here's your ideal chance to trial it. I know one writer of daily emails gets a percentage of all the sales from his writing. I've been offered them too. It seems a win win situation. The product owner gets a dedicated person on her team who is continually testing and tweaking new approaches to emails as well as all sales methods. Just like Clayton talks about in the article you shared with us. You agree to never write for your client/partners competitor. Once you get a few of these set up, you'll never have to go looking for clients again. You can start with these smaller ones and work your way up to the big health mailers you wanted to go after. Still writing emails for them. Subscribing to Ben Settle, Vin Di Carlo and Anita Ashland will have you seeing how they turn out engaging emails while sending the reader to an offer page every time. They all slip in an offer at the end of the email everyday, right from beginning sign up. Just don't make it a jolt in the transition. Best, Ewen

08-04-2011, 06:37 AM	#7
Mark Andrews SmokingHotCopy@gmail.com War Room Member Join Date: Apr 2011 Location: In Somebody Else's Shoes Posts: 1,685 Blog Entries: 2 Thanks: 1,587 Thanked 1,333 Times in 722 Posts Contact Info	Re: Optimum emails in an autoresponder series Excellent question Arfa. And good timing too since as soon as I've finished reading Ewen's recommended... Vin Montello Stompernet sales letter, I've an autoresponder series to finsh off for a client today. Some great tips above, thank you one and all for all the advice given so far. That's what I love about this business, you can never stop learning and just one good resonating tip can make all the difference. Thanks again. Pete
	"He struck the match. Fire flickered. The fuse lit and an explosion of emotional trigger words emanated like lightning through his fingertips..."

08-04-2011, 06:21 AM	#5
MissLizzie Lizzie Winchester War Room Member Join Date: Feb 2011 Location: Greenwich, London Posts: 117 Thanks: 25 Thanked 43 Times in 35 Posts	Re: Optimum emails in an autoresponder series Hi Arfa I wouldn't classify myself as an experienced warrior, but you might want to check out Glenn Allsopp's Cloud Blueprint course (it's free!) It's about email blogging and how you can set up a sales funnel around a niche. Very briefly, he advocates a longer series of emails for promoting digital products, which is: 5 emails with helpful tips, not selling anything. Launch email for a $7 product. Follow-up email, with a case study of someone using the product. 8 emails with helpful tips, not selling anything. Launch email for a $27/$37 product. Follow-up email, with testimonials. 11 emails with tips, no selling at all. Launch email for a $67 product or $37 membership site Follow-up email, with a scarcity warning. The theory behind this method is that you've got more time to build up trust with your audience, and they're much more likely to buy from you, if they've received valuable content in the past. I appreciate that this might not be exactly what you're looking for, but it could give you some ideas and the only cost will be your time. Lizzie

08-04-2011, 10:36 AM	#12
Raydal Veteran Copywriter War Room Member Join Date: Jan 2003 Location: Sarasota, FL, USA. Posts: 3,421 Thanks: 178 Thanked 1,290 Times in 580 Posts Social Networking Contact Info	Re: Optimum emails in an autoresponder series Here's a direct quote from my course: "Secrets of Writing Winning Autoresponder Series." The Macro Structure of the AR Series When I am faced with a new AR series the question that I’m immediately confronted with is what do I say in the first email, then the second, then the third? … You get the idea. You can quickly run out of ideas if you don’t have a ‘macro structure’ in mind. My favorite macro structure is based on the idea behind collection letter series. Collection companies have the enviable job of collecting on accounts that are past due. The first letter you receive, if you are in that unfortunate position, is a kind letter with a ‘by the way’ reminder that you have 30 days to pay your delinquent bill or send in a legitimate explanation why you think you don’t owe the bill. The following letters then become tougher with the very last throwing the kitchen sink at you before they finally give up and write off your account—if you live in the US—and report your account to a credit reporting bureau. As the copywriter for the AR series I see myself as collecting on the sale and I follow a similar soft-sell to hard-sell progression through the email series. The AR series would consist of 7-10 emails and follow this general CONTENT pattern: Letter 1 – Thank you for sending for the report /more information, here’s the link. Letter 2 – Hope you got the report; here are some reasons why you’ll want my product. Letter 3 – Here are some questions people are ASKING about my product. (FAQ) Letter 4 – Here are what people are SAYING about my product. (Testimonials.) Letter 5 – Here are some of the strongest BENEFITS to getting my product. (Limited Offer) Letter 6 – Time is running out on the special BONUS. How I beat the competition. Letter 7 – What’s keeping you back from ordering? Knock down objections. Letter 8 – Other people who ordered are already enjoying the benefits, don’t lose out. Letter 9 – Here’s a LIMITED offer—price reduction, sneak preview, secret link etc. Letter 10 – Frankly I’m puzzled that you haven’t ordered yet. Final hard sell. Hope this helps, Ray Edwards
	WSO: Copywriting Coaching For Just $97 Per Month. An Unbelievable Deal! Hire a Professional Copywriter! \| FIVERR Gig: Copywriting Course! \| Get Your Sales Letter Critiqued

08-04-2011, 01:26 PM	#14
arfasaira The Copy Magnet War Room Member Join Date: May 2010 Location: UK Posts: 480 Thanks: 669 Thanked 327 Times in 176 Posts Social Networking Contact Info	Re: Optimum emails in an autoresponder series Everyone, thanks so much - just goes to show the value of bouncing ideas off each other and asking for help - and that's what I love about this forum. Big hugs guys!
	One-on-one coaching: Earn up to $60,000 a year writing for local businesses from home! "Arfa's copy ... generated a total revenue of $4,253in the first 5 days, with a conversion rate of a whopping 19%" Get Your Own Kick-Ass Converting Copy Here!

08-04-2011, 03:15 PM	#15
Halmac Active Warrior Join Date: Jul 2009 Location: Canada Posts: 56 Thanks: 12 Thanked 6 Times in 6 Posts	Re: Optimum emails in an autoresponder series I cannot remember where I heard this (I think it was Dan Kennedy) but worrying too much about how many emails to send your list can prevent real profits. You can look at it this way...there is no set limit for any amount of emails. You keep emailing people until they... A. buy your product or take an action you want them to take B. unsubscribe from your list. Other than those two things, anybody on your list is useless. And I don't mean that in a derogatory way towards your list, but there is no point in having somebody on your list if they aren't doing anything. So keep emailing. Now, finding the right amount of time between emails may be trickier, but as I have read here...some people email their lists every day. I tend to see it too much from the customer / lead point of view and worry about too many emails pissing them off, BUT... If you are giving good content along with a pitch at some point, and they have obviously opted in to your list, then there shouldnt be a problem. If people don't like the amount of emails or the frequency, they will unsubscribe. I think it comes down to treating the list properly as far as content, but amount of contact is overblown. I could be wrong, but this theory has changed how I do my email marketing and it seems to work fine.