Are you targeting the right customers? (4 criteria)

jgkelley · 08-05-2011, 07:34 AM

For a long relationship of writing ads/copy for your customers, The Millionaire Marketing.com guys suggested these 4 criteria:

Is your customer insanely, irrationally passionate?

Are they great in number? (High-traffic sites or barring that, low traffic niche websites).

Are they easy to reach? (High keyword response, easy to identify, frequent similar places...)

And lastly - Would you want to hang out with them.... forever? (How else can you target them) *

Seems like a good set of ideas to hope for when you're setting up a campaign!

Thought I'd share. Jason

08-05-2011, 07:34 AM	#1
jgkelley Automation Expert Join Date: Mar 2011 Location: Chattanooga, TN Posts: 21 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Are you targeting the right customers? (4 criteria) For a long relationship of writing ads/copy for your customers, The Millionaire Marketing.com guys suggested these 4 criteria: Is your customer insanely, irrationally passionate? Are they great in number? (High-traffic sites or barring that, low traffic niche websites). Are they easy to reach? (High keyword response, easy to identify, frequent similar places...) And lastly - Would you want to hang out with them.... forever? (How else can you target them) * Seems like a good set of ideas to hope for when you're setting up a campaign! Thought I'd share. Jason