The Most Classic Copywriting Book? Scientific Advertising

[celestrist]

I have seen Claude Hopkins' "Scientific Advertising" listing in the Top Copywriting Books thread in this forum.

And I have also seen David Ogilvy remarks "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times"

Does anyone here really read it 7 times?

Maybe you can share 1 or 2 tips that you find particularly helpful in this book for a newbie copywriter.

p.s. in case you don't have the copy, here is a link to a revised version with clickable table of content.

[Cam Connor]

Originally Posted by celestrist

I have seen Claude Hopkins' "Scientific Advertising" listing in the Top Copywriting Books thread in this forum.

And I have also seen David Ogilvy remarks "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times"

Does anyone here really read it 7 times?

Maybe you can share 1 or 2 tips that you find particularly helpful in this book for a newbie copywriter.

p.s. in case you don't have the copy, here is a link to a revised version with clickable table of content.

Great book.

[Ken_Caudill]

Somehow, I managed to write copy that converted without ever having read it.

I'm sure glad that David Ogilvy didn't find out.

[celestrist]

Well, Ken, maybe you are a genius. Or you learned from someone else?
Or maybe that someone learned from this book?
Just a thought

[Ken_Caudill]

Originally Posted by celestrist

Well, Ken, maybe you are a genius. Or you learned from someone else?
Or maybe that someone learned from this book?
Just a thought

Or maybe you don't need to read it to write copy that sells.

Maybe you learn what works by selling product.

You just never know.

All this hero worship of dead and nearly dead copywriters is creepy.

[Alex Cohen]

Originally Posted by celestrist

I have seen Claude Hopkins' "Scientific Advertising" listing in the Top Copywriting Books thread in this forum.

And I have also seen David Ogilvy remarks "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times"

Does anyone here really read it 7 times?

Maybe you can share 1 or 2 tips that you find particularly helpful in this book for a newbie copywriter.

p.s. in case you don't have the copy, here is a link to a revised version with clickable table of content.

Everything of value that the old masters teach is taught by the modern masters... with current language and examples.

You'd make out 100 times better reading Clayton Makepeace's blog archive.

Alex

[ThomasOMalley]

I get a good chuckle on some of the comments and debates in the warrior forum.

There's excellent information in older copywriting material and in the more recent material.

Why does everyone always think that different sources of information or options are mutually exclusive? LOLOL

[celestrist]

Originally Posted by ThomasOMalley

I get a good chuckle on some of the comments and debates in the warrior forum.

There's excellent information in older copywriting material and in the more recent material.

Why does everyone always think that different sources of information or options are mutually exclusive? LOLOL

Information proves itself withs its usefullness. I am just curious how some ideas can pass down and some can be forgotten. For example, does anyone think that copywriting is putting salesmanship on paper?

[RickDuris]

Scientific Advertising is a goldmine for newcomers to marketing and copywriting. Almost every page has something of value.

What I think the book teaches you overall, is there always strategy or an acknowledgment of an aspect of human nature behind the copy you write which makes piece pull.

- Rick Duris

[celestrist]

Well say, Rick.