One niche or multiple niches?

MsConnie · 08-08-2011, 01:08 PM

Should a copywriter stick to one niche, or it is better to have more than one niche?

Mark Andrews · 08-08-2011, 01:43 PM

Bob Bly answers this question precisely MsConnie in this manner...

"Be a specialist in at least one area but also take on general assignments when they come. You can specialize in a subject (e.g., health care) or a medium (e.g., direct mail). I do both. I am a business-to-business marketing specialist, and I also specialize in direct mail."

I hope this provides you with the answer you're looking for.

Best,

Pete Walker

MsConnie · 08-08-2011, 02:00 PM

Yes, it does. Thank you.

Mark Andrews · 08-08-2011, 02:11 PM

Send your email over to my pm box and I'll send you the rest of the info MsConnie.

It was quite a coincidence you posting your question up at precisely that moment because not more than 10 minutes before I was reading some of Bob Bly's material over at The Professional Writers Alliance run by AWAI.

The info you're looking for is still open in another tab, so I can send it to you immediately.

Kindest regards,

Pete

Mitt Ray · 08-08-2011, 04:23 PM

I think just like Pete Mentioned above the best thing to do would be to concentrate on a niche and everything else on the side.

I specialize in writing and marketing white papers, but I also write a lot of other marketing materials like sales pages, press releases, email copy on a regular basis.

The White Paper Blog

mitt@imittcopy.com

SusanLandry · 08-09-2011, 08:26 AM

I wholeheartedly agree with Mitt and Pete (and Bob Bly). Specializing in a particular niche or project type can help build credibility by positioning you as an expert. At the same time, I wouldn't want to pigeonhole myself into a single focus. Being versatile will allow you to keep your workload interesting while diversifying your income.

08-08-2011, 01:08 PM	#1
MsConnie Active Warrior War Room Member Join Date: May 2011 Location: Western NY Posts: 37 Thanks: 79 Thanked 13 Times in 4 Posts Social Networking Contact Info	One niche or multiple niches? Should a copywriter stick to one niche, or it is better to have more than one niche?
	MsConnie Living My Life Like a Writer

08-08-2011, 01:43 PM	#2
Mark Andrews SmokingHotCopy@gmail.com War Room Member Join Date: Apr 2011 Location: In Somebody Else's Shoes Posts: 1,685 Blog Entries: 2 Thanks: 1,587 Thanked 1,333 Times in 722 Posts Contact Info	Re: One niche or multiple niches? Bob Bly answers this question precisely MsConnie in this manner... "Be a specialist in at least one area but also take on general assignments when they come. You can specialize in a subject (e.g., health care) or a medium (e.g., direct mail). I do both. I am a business-to-business marketing specialist, and I also specialize in direct mail." I hope this provides you with the answer you're looking for. Best, Pete Walker
	"He struck the match. Fire flickered. The fuse lit and an explosion of emotional trigger words emanated like lightning through his fingertips..."

08-08-2011, 02:00 PM	#3
MsConnie Active Warrior War Room Member Join Date: May 2011 Location: Western NY Posts: 37 Thanks: 79 Thanked 13 Times in 4 Posts Social Networking Contact Info	Re: One niche or multiple niches? Yes, it does. Thank you.
	MsConnie Living My Life Like a Writer

08-08-2011, 02:11 PM	#4
Mark Andrews SmokingHotCopy@gmail.com War Room Member Join Date: Apr 2011 Location: In Somebody Else's Shoes Posts: 1,685 Blog Entries: 2 Thanks: 1,587 Thanked 1,333 Times in 722 Posts Contact Info	Re: One niche or multiple niches? Send your email over to my pm box and I'll send you the rest of the info MsConnie. It was quite a coincidence you posting your question up at precisely that moment because not more than 10 minutes before I was reading some of Bob Bly's material over at The Professional Writers Alliance run by AWAI. The info you're looking for is still open in another tab, so I can send it to you immediately. Kindest regards, Pete
	"He struck the match. Fire flickered. The fuse lit and an explosion of emotional trigger words emanated like lightning through his fingertips..."

08-08-2011, 04:23 PM	#5
Mitt Ray Warrior Member Join Date: May 2011 Location: Lancaster Posts: 25 Thanks: 0 Thanked 4 Times in 4 Posts Social Networking	Re: One niche or multiple niches? I think just like Pete Mentioned above the best thing to do would be to concentrate on a niche and everything else on the side. I specialize in writing and marketing white papers, but I also write a lot of other marketing materials like sales pages, press releases, email copy on a regular basis. The White Paper Blog mitt@imittcopy.com

08-09-2011, 08:26 AM	#6
SusanLandry Persuasive Wordsmith Join Date: Feb 2010 Posts: 22 Thanks: 5 Thanked 14 Times in 6 Posts	Re: One niche or multiple niches? I wholeheartedly agree with Mitt and Pete (and Bob Bly). Specializing in a particular niche or project type can help build credibility by positioning you as an expert. At the same time, I wouldn't want to pigeonhole myself into a single focus. Being versatile will allow you to keep your workload interesting while diversifying your income.
	Susan Landry, Marketing Copywriter "Putting the Power of Persuasion Into Words" www.susanlandry.com Follow me on Twitter! Please.