Want to write good copy?

Alex Cohen · 08-08-2011, 02:33 PM

Here's an excellent article written by Clayton Makepeace. (If you don't know who he is, Clayton is one of the top guys in the game.)

It includes "14 ... rules for creating winning direct response copy":

Online Sales Copy Worth Betting Real Money On | MakepeaceTotalPackage.com

Enjoy!

Alex

danilolee · 08-08-2011, 03:49 PM

Thanks for sharing. Point #4 is right on. "the early copy should send the message that the simple act of reading the copy will result in the reader receiving a benefit"

Steve The Copywriter · 08-08-2011, 03:53 PM

Thanks Alex - brilliant article.

I so much wish that Team Makepeace would come back.

Ross Bowring · 08-08-2011, 04:19 PM

I miss Makepeace. Always great content. Hope he makes a Brett Favre online comeback...

Alex, thank you for posting.

--- Ross

SusanLandry · 08-09-2011, 08:37 AM

Awesome article - bookmarked it - thank you, Alex!!

JustSomeWarrior · 08-09-2011, 09:08 AM

Good stuff. I put it in my resources file. Thank you for sharing!

I would like to see his "...canjones the size of churchbells" as he claims to have.

Exel · 08-09-2011, 09:58 AM

Very informative but compressed and straight to the point, no wonder
he is the king of copywriting, shall save it for future reference.

Doceye · 08-09-2011, 01:02 PM

I keep forgetting how much I miss the big guy.

Clayton's piece here (and thanks for reminding us, Alex) should be taped to the wall next to every copywriter's monitor. Good, good stuff.

Doc

Alex Cohen · 08-09-2011, 03:37 PM

You're welcome everybody!

Alex

punam12 · 08-10-2011, 02:26 AM

Thanks for sharing buddy. It was a great read.

Blake King · 08-14-2011, 04:24 PM

Thanks! One more thing to add to my copy notes.

jann · 08-15-2011, 01:52 AM

Thanks so much for making me a better writer. I have learned quite a lot from your notes.

08-08-2011, 02:33 PM	#1
Alex Cohen Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania Posts: 1,001 Thanks: 45 Thanked 501 Times in 304 Posts Contact Info	Want to write good copy? Here's an excellent article written by Clayton Makepeace. (If you don't know who he is, Clayton is one of the top guys in the game.) It includes "14 ... rules for creating winning direct response copy": Online Sales Copy Worth Betting Real Money On \| MakepeaceTotalPackage.com Enjoy! Alex

08-08-2011, 03:49 PM	#2
danilolee Active Warrior War Room Member Join Date: Mar 2011 Location: United States Posts: 39 Thanks: 1 Thanked 2 Times in 2 Posts Contact Info	Re: Want to write good copy? Thanks for sharing. Point #4 is right on. "the early copy should send the message that the simple act of reading the copy will result in the reader receiving a benefit"

08-08-2011, 03:53 PM	#3
Steve The Copywriter Ads That Work War Room Member Join Date: Apr 2009 Location: England UK Posts: 739 Thanks: 725 Thanked 509 Times in 315 Posts	Re: Want to write good copy? Thanks Alex - brilliant article. I so much wish that Team Makepeace would come back.
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08-08-2011, 04:19 PM	#4
Ross Bowring Cash Creating Copywriter War Room Member Join Date: Feb 2007 Location: Philadelphia, USA Posts: 722 Thanks: 589 Thanked 637 Times in 220 Posts Social Networking	Re: Want to write good copy? I miss Makepeace. Always great content. Hope he makes a Brett Favre online comeback... Alex, thank you for posting. --- Ross
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08-09-2011, 08:37 AM	#5
SusanLandry Persuasive Wordsmith Join Date: Feb 2010 Posts: 22 Thanks: 5 Thanked 14 Times in 6 Posts	Re: Want to write good copy? Awesome article - bookmarked it - thank you, Alex!!
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08-09-2011, 09:08 AM	#6
JustSomeWarrior HyperActive Warrior War Room Member Join Date: Mar 2011 Posts: 112 Thanks: 31 Thanked 26 Times in 20 Posts	Re: Want to write good copy? Good stuff. I put it in my resources file. Thank you for sharing! I would like to see his "...canjones the size of churchbells" as he claims to have.

08-09-2011, 09:58 AM	#7
Exel Zak Exel War Room Member Join Date: Aug 2011 Location: Florida Posts: 470 Thanks: 245 Thanked 101 Times in 82 Posts	Re: Want to write good copy? Very informative but compressed and straight to the point, no wonder he is the king of copywriting, shall save it for future reference.
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08-09-2011, 01:02 PM	#8
Doceye HyperActive Warrior Join Date: Mar 2011 Location: Down heed by the raging river. Posts: 111 Thanks: 38 Thanked 59 Times in 34 Posts	Re: Want to write good copy? I keep forgetting how much I miss the big guy. Clayton's piece here (and thanks for reminding us, Alex) should be taped to the wall next to every copywriter's monitor. Good, good stuff. Doc

08-09-2011, 03:37 PM	#9
Alex Cohen Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania Posts: 1,001 Thanks: 45 Thanked 501 Times in 304 Posts Contact Info	Re: Want to write good copy? You're welcome everybody! Alex

08-10-2011, 02:26 AM	#10
punam12 Warrior Member Join Date: Aug 2011 Posts: 27 Thanks: 0 Thanked 3 Times in 3 Posts	Re: Want to write good copy? Thanks for sharing buddy. It was a great read.

08-14-2011, 04:24 PM	#11
Blake King Active Warrior War Room Member Join Date: Feb 2011 Location: USA Posts: 40 Thanks: 9 Thanked 3 Times in 3 Posts Social Networking	Re: Want to write good copy? Thanks! One more thing to add to my copy notes.

08-15-2011, 01:52 AM	#12
jann Active Warrior Join Date: Jun 2011 Location: Nairobi, Kenya Posts: 46 Thanks: 28 Thanked 4 Times in 2 Posts Contact Info	Re: Want to write good copy? Thanks so much for making me a better writer. I have learned quite a lot from your notes.
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