Whoppers

The Copy Nazi · 08-09-2011, 06:34 AM

"Seven of the Biggest Beasts of All Time" the original headline read. I clicked on it thinking I might see Dolly Parton or Sabrina or the latest Penthouse Pet or some other endangered species.

Did it get you too? Or maybe it's just that sump-oil I've been smoking lately.

Carry on.

Speaking of headlines. Mark wanted one for his Turkey thingy -

This is...

a Real Turkey

- it won't fly

Wanna know why? Because it's a crap idea to start with. If you want people to respond, you've got to make it an ...

Irresistible Offer

...something they feel they absolutely must have...can't live without...will mug Granny to get the funds to buy.

Tap into that and you've got it made.

ewenmack · 08-09-2011, 07:00 AM

Halbert had a great story to emphasis the importance of an offer you can't refuse.

Went something like this...

A bunch of rich kids were trying to pick up this hot chick at a party.

They had the cars, the money and the looks.

Getting nowhere with their best moves.

Scruffy no-name dude walks in and brushes past all wannabe lady's man
and whispered into her ear.

Next thing she leaves the party with him.

What was it he offered that those others didn't?

If you think you know, please tell.

Best,
Ewen

aandersen · 08-09-2011, 07:04 AM

He whispered in her ear, "I've got a couple grams of heroin on me."

max5ty · 08-09-2011, 08:58 AM

...something they feel they absolutely must have...can't live without...will mug Granny to get the funds to buy.

I have heard of crack addicts doing just that sort of thing. Guess drug dealers are the ultimate marketers.

Everybody makes fun of this poor turkey...but within it's own niche there are other turkeys that would see this picture and would love to "tap into that" as you put it.

What's not appealing to one group, is something that another group is ape over.

It's all about target practice till you hit the bullseye.

08-09-2011, 06:34 AM	#1
The Copy Nazi Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris Posts: 2,490 Blog Entries: 2 Thanks: 791 Thanked 1,481 Times in 701 Posts Social Networking Contact Info	Whoppers - Seven of the Biggest Beasts of All Time "Seven of the Biggest Beasts of All Time" the original headline read. I clicked on it thinking I might see Dolly Parton or Sabrina or the latest Penthouse Pet or some other endangered species. Did it get you too? Or maybe it's just that sump-oil I've been smoking lately. Carry on. Speaking of headlines. Mark wanted one for his Turkey thingy - This is... a Real Turkey - it won't fly Wanna know why? Because it's a crap idea to start with. If you want people to respond, you've got to make it an ... Irresistible Offer ...something they feel they absolutely must have...can't live without...will mug Granny to get the funds to buy. Tap into that and you've got it made.

08-09-2011, 07:00 AM	#2
ewenmack Senior Warrior Member War Room Member Join Date: Mar 2006 Location: Auckland, New Zealand Posts: 2,092 Thanks: 790 Thanked 1,027 Times in 558 Posts	Re: Whoppers - Seven of the Biggest Beasts of All Time Halbert had a great story to emphasis the importance of an offer you can't refuse. Went something like this... A bunch of rich kids were trying to pick up this hot chick at a party. They had the cars, the money and the looks. Getting nowhere with their best moves. Scruffy no-name dude walks in and brushes past all wannabe lady's man and whispered into her ear. Next thing she leaves the party with him. What was it he offered that those others didn't? If you think you know, please tell. Best, Ewen

08-09-2011, 07:04 AM	#3
aandersen Advanced Warrior Join Date: Aug 2009 Posts: 536 Thanks: 1,008 Thanked 231 Times in 151 Posts Contact Info	Re: Whoppers - Seven of the Biggest Beasts of All Time He whispered in her ear, "I've got a couple grams of heroin on me."
	signature goes here

08-09-2011, 08:58 AM	#4
max5ty HyperActive Warrior Join Date: Jun 2011 Location: USA Posts: 431 Thanks: 675 Thanked 352 Times in 140 Posts	Re: Whoppers - Seven of the Biggest Beasts of All Time ...something they feel they absolutely must have...can't live without...will mug Granny to get the funds to buy. I have heard of crack addicts doing just that sort of thing. Guess drug dealers are the ultimate marketers. Everybody makes fun of this poor turkey...but within it's own niche there are other turkeys that would see this picture and would love to "tap into that" as you put it. What's not appealing to one group, is something that another group is ape over. It's all about target practice till you hit the bullseye.