I Don't Know What I'm Doing Wrong?

[Rough Outline]

Hi,

I've just published my first info product as a WSO, it's had glowing reviews from anyone who has reviewed it, and that includes paying customers.

But the sales have been terrible, literally a handful. The product is about keyword research and I thought it would be selling like hot cakes, but they've been trickling in.

I'm not a copywriter and don't pretend to be good at it, but I've provided lots of testimonials, a lot of relevant information on the benefits of the product.

What am I doing wrong? I'd really appreciate a few tips and pointers.

Here is a link to the WSO.

Thanks,
Matt

[Hans Klein]

Originally Posted by Rough Outline

Hi,

I've just published my first info product as a WSO, it's had glowing reviews from anyone who has reviewed it, and that includes paying customers.

But the sales have been terrible, literally a handful. The product is about keyword research and I thought it would be selling like hot cakes, but they've been trickling in.

I'm not a copywriter and don't pretend to be good at it, but I've provided lots of testimonials, a lot of relevant information on the benefits of the product.

What am I doing wrong? I'd really appreciate a few tips and pointers.

Here is a link to the WSO.

Thanks,
Matt

Hi Matt,

A couple of notes:

* Why is keyword research important?

You say, "you show how to find the best keywords"... but how are they the "Best?"

Get more specific...

Are they going to get SEO rankings... make them more money with AdWords?

* Why is your method of keyword research unique/more efficient than what they're already doing?

Explain how missing this step costs them money... and why this is the case.

Explain the graphic that you have at the top of the page.

Why is one keyword better than 200?

* You say, "doing keyword research as a service on the Warrior Forum for quite a while now. "

This statement and your testimonials don't do a great job of showcasing your expertise.

Why do clients go to you? Why don't they do it themselves?

Explain why you're the "Go to" guy they need to learn keyword research from.


Best of Luck,

Hans

[Rough Outline]

Originally Posted by Hans Klein

Hi Matt,

A couple of notes:

* Why is keyword research important?

You say, "you show how to find the best keywords"... but how are they the "Best?"

Get more specific...

Are they going to get SEO rankings... make them more money with AdWords?

* Why is your method of keyword research unique/more efficient than what they're already doing?

Explain how missing this step costs them money... and why this is the case.

Explain the graphic that you have at the top of the page.

Why is one keyword better than 200?

* You say, "doing keyword research as a service on the Warrior Forum for quite a while now. "

This statement and your testimonials don't do a great job of showcasing your expertise.

Why do clients go to you? Why don't they do it themselves?

Explain why you're the "Go to" guy they need to learn keyword research from.


Best of Luck,

Hans

Hans thank you so much, this is all gold!

[Neil AM]

A few thoughts from a quick look:

Copywise:

You haven't really talked about the benefits. You've said what the product does, but not the direct benefit to the customer. People aren't interested in the content per se; they're interested in how it makes them more money. Tell them about all the success you've had, how you've made huge amounts of money with your websites, then tell them the one thing you did different to them was that you used your expert keyword research techniques.

I like the pyramids, but people read down the page rather than up, so reverse the order and put arrows between them. Really make it obvious that this is cause-and-effect.

Try not to talk about yourself too much. No-one's going to care why you brought out the guide; all you're doing is making them wait longer before telling them what it can do for them.

You could do with a few curiousity generating bullets: Discover the 5 secret niches barely anyone is in... but are guaranteed to drop cash into your account!

Make a bigger thing of the guarantee. Before you ask them to buy, tell them how you'll remove all risk.


All that aside though, there's other things to be thinking about here too. This is a $7 product; the copy shouldn't need to be amazing for it to shift a decent chunk of sales to the right market. You've only had (when I checked) about 370 views - a 15% views-to-sales conversion rate tends to be regarded as astronomical, and that's only 55 sales. So, a few more questions to ask:

Are people as interested in a guide to keyword research as you thought?
What's the competition like?
Who do you have promoting it? How can you get more targeted traffic to this offer?

There's a whole marketing process to think about here - copy's important, sure, but it's only one part.

[The Copy Nazi]

Matt, I've just opened up your WSO page and the first thing that hits me is this stinker of a headline - "I Will Show You How To Find The BEST KEYWORDS. Would You Like To Know More?"

The problem with asking a question in the headline is that you're asking for a "yes" or "no" straight off the bat. And guess what most people's answer will be?

And then you have "teaches you about keyword research" - that scares me - that means work.

Nobody wants to work at making money online. We all want things that are quick and easy. Especially in the WSO section.

Now if you'd said "Here's the Motherlode of High-Paying Keywords that will make you a Gorilla ($1000) in a week - for only a $7 investment! - but you gotta be quick - offer closes Friday".

So what's the big benefit in your finding "the best keywords"? And what is the "irresistible offer"?

The body copy...quite frankly...is a drag. I didn't even bother with the testimonials (and you lead with 2 before we even know what you're pitching).

Bottom line - the whole page needs some cojones. And maybe you should be thinking of giving this report away and having a O.T.O. on the backend as you build your list.

Now have another go. And piss off that dull graphic that looks like the scales of justice. That's not doing you any favors (favours).

[Rough Outline]

Cheers for the advice.

[FirstChoiceSystems]

Just remember in sales people need to be asked open ended quesions, not easy yes or no. Also, if you make them 'own' the product as they read down the page, then by the time they get to the 'buy now' button, they are stoked and ready to move forward with the sale. Many great points, it's a good start that you can reap the benefits from. good luck

[RefundHost]

I think the real problem may be this:

Anyone who UNDERSTANDS what keyword research is, either:

- knows it is a long process and avoid it / don't want to do it
or
- believes they probably know - enough / more than you - about it

and so they are not buying

Anyone who does not understand what keyword research is,
has no interest.

////////////////////

Improve sales by:

Pulling your product, starting over with an offer that will get response from

Those who understand what keyword research is

Offer them services so they don't need to do it - with a FREE evaluation
of their product to see if you believe YOU CAN deliver new keywords.
( That way you look honest and can build a list for your MASTER CLASS
or specialized service packages )

For those who DO NOT understand what keyword research is

Offering a FREE VIDEO CLASS for NEWBIES to IM covering
- affiliate marketing and what products to promote
- how to set up a website
- how to set up a clickbank account to sell or paypal to accept on-page payments
- how to do keyword research ( findamentals ) and hot to set up optimized pages

...and creating a mailing list to which you can direct market same product offered now

[theory expert]

CHANGE THE TITLE OF THE WSO PLEASE!!!!!

If I am a WSO junkie and I go to the WSO forum I don't want to see your title. C'mon I need some juice!

Gimmie something I can sink my teeth in...

Before someone gets to your WSO page they will see the WSO forum title. Then the headline.

By the way, you took a portion of the headline from someone in here, and, therefore it stills needs a spruce since you didn't mention $1000 or Gorilla in it. Copy Nazi was just going off the top of his head, he didn't intend for you to take it "D" near word for word,lol. Your headline will need improving in my opinion.

Best of Luck....

P.S. Jazz up the signature, so, when you contribute to a thread peope wil want to click on your link. Thanks.

[The Copy Nazi]

Originally Posted by Team X

By the way, you took a portion of the headline from someone in here, and, therefore it stills needs a spruce since you didn't mention $1000 or Gorilla in it. Copy Nazi was just going off the top of his head, he didn't intend for you to take it "D" near word for word,lol.

Not only that...but he changes the spelling of "Motherlode" to "Motherload" - and of course my heading was just an example. Doesn't fit with the rest of the copy. And yeah - "Gorilla" was in there for a reason.

And he wonders why it doesn't work...

[Rough Outline]

Originally Posted by The Copy Nazi

Not only that...but he changes the spelling of "Motherlode" to "Motherload" - and of course my heading was just an example. Doesn't fit with the rest of the copy. And yeah - "Gorilla" was in there for a reason.

And he wonders why it doesn't work...

Honest question, why would you use misspelt words? Also I didn't want to make outrageous claims, because I'll just get people who don't even try to implement anything in the guide having a go at me.

[Christian Chan]

Originally Posted by Rough Outline

Honest question, why would you use misspelt words? Also I didn't want to make outrageous claims, because I'll just get people who don't even try to implement anything in the guide having a go at me.

Becasue it workz. Don't keep asking. Just do.

[Rose Anderson]

I'm confused, Rough. Motherlode is the correct spelling...not motherload.

[Rough Outline]

Originally Posted by Rose Anderson

I'm confused, Rough. Motherlode is the correct spelling...not motherload.

My bad, thought it was spelt the other way.

[RefundHost]

Originally Posted by Rough Outline

Honest question, why would you use misspelt words?

I haz sees it werkz 4 udderz - though I agree with you that it looks very ghetto. I would not write copy like that on purpose ... but if copy is laid a certain way by someone else FOR you, either use it as given or don't use it at all.... because if you come asking for help and change things as you see fit, since you have no competency in the task, you will cause it to fail and still IN YOUR OWN MIND blame that copywriter and say he's no good.

Originally Posted by Rough Outline

Also I didn't want to make outrageous claims, because I'll just get people who don't even try to implement anything in the guide having a go at me.

Um .... you REALLY don't understand who you are selling to.
This is your number one problem ( as I mentioned above ).
( MOST of the people who buy WSO's never implement them. )




These are the reasons you are failing.... and you now have solutions.

[The Copy Nazi]

Originally Posted by Rough Outline

Honest question, why would you use misspelt words? Also I didn't want to make outrageous claims, because I'll just get people who don't even try to implement anything in the guide having a go at me.

At first I thought you were kidding. Try Googling "Motherlode" - it's a mining term. Or even "lode" - The metalliferous ore that fills a fissure in a rock formation. b. A vein of mineral ore deposited between clearly demarcated layers of rock.

As for "outrageous claims"...I'm not suggesting you do. I'm suggesting you write a headline that attracts attention/intrigues/gets the greed glands going/gets the reader to...read on. That's the job of the headline - it's an ad for your ad, if you like.

Thing is...what is your offer and why should people buy it?

And BTW never say "Only $7" - that's OK for the fruit shop down the road but in copy its just cheesy and comes across as desperate.

What you should be striving for is the old "irresistible offer". "Stack the cool" as Kern likes to say. Build so much value into the offer that the punter "just has to have it" - even if he doesn't even plan on using it. Your customer's mindset should be "This is too good a deal to pass up".

MeMalkie

[Enis]

It looks good to me. Honestly, buyers won't care how it's written and I wouldn't if the product is delivering. It's especially not important here as far as I know because people want the solution, not the hype.

[kellyburdes]

Uhmmm...With all due respect, this is an idiotic answer.

It's obviously not working, so it's not "good"...even if it's "good to you".

Nobody is buying it. He could be offering the true and real alchemists code, but if he can't get people excited enough to buy it, it does not matter how good the product is, it's worthless.

So, stated another way - if you can't convince them to buy it in the first place, you might as well be selling B.S, either way it doesn't matter cos nobody is buying it!

And your statement about people here wanting the solution not the hype...well...look at what they BUY...not what they say..and you will have every answer you need.

Originally Posted by Enis

It looks good to me. Honestly, buyers won't care how it's written and I wouldn't if the product is delivering. It's especially not important here as far as I know because people want the solution, not the hype.

[Daniel Scott]

Originally Posted by Enis

It looks good to me. Honestly, buyers won't care how it's written and I wouldn't if the product is delivering. It's especially not important here as far as I know because people want the solution, not the hype.

This is exactly why you should be very, very careful about who you listen to on public forums...

Anyone can spew their poorly-thought-through opinion out as as cold, hard fact.

Caveat emptor.

-Daniel

[writeandreview]

Maybe you're coming across too analytically for the audience?

Maybe it doesn't create enough "fantasy" -- ?

That's what I'm hearing in this thread anyway.

(You know, the fantasy where page 1 rankings jump into your lap like a miniature poodle or like a sexy, slightly inebriated, middle-aged divorcee during an office Christmas party.)

Manual keyword research is a hard sell because:

1. It's easy to outsource
2. There's a whole lot of free information for us analytic types

That said ...

I don't think you should go the analytic route in your WSO, but let's say you do.

If you told me you studied SEO theory and could show me how to stay on the cutting edge, always one step ahead of the competition, I'd be interested.

But if you go the analytic route, you must back up your claims with copy that shows me you possess more than just cursory knowledge of SEO.

For instance, if you tell me you know that Google's "algorithm" is not a single thing, rather a series of constantly adjusting calculations on regionally dispersed systems that include hundreds of weighted variables AND you've got inside information gained through in-depth research or via a buddy at Google, that will propel me to page one and keep me there for at least the next month AND you're willing to share some of your research, I might believe you.

====

Here's something I recently learned -- this bullet gives too much away:

• "Using this guide you can make your SEO campaigns ten times more profitable, by targeting low competition keywords you will rank higher in a much shorter time, even if you spend less money on resources."

Fix it by doing something like this:

• Spending more money and resources on highly competitive phrases guarantees a more profitable SEO campaign, right? WRONG! It can actually hurt. Find out why inside the guide.

I'm a n00b - so, um, yeah. Take it FWIW.