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08-12-2011, 01:06 PM
| #1 |
| HyperActive Warrior War Room Member Join Date: Jan 2011
Posts: 321
Thanks: 114
Thanked 77 Times in 57 Posts
|  Selling the Bonus
'm looking to build up my swipe file a bit and hoping a few of you can help me. One effective tactic I hear a lot about is "selling the bonus", and not focusing so much on the main product. Does anyone have some examples of successful promotions they could point me to that followed this model? Thanks, JK |
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08-12-2011, 01:42 PM
| #2 | |
| Copy Champion War Room Member Join Date: Nov 2007 Location: Pennsylvania
Posts: 1,001
Thanks: 45
Thanked 501 Times in 304 Posts
| Re: Selling the Bonus Quote:
The Gary Halbert Letter Another good example is Ben Settle's letter for his Crypto Marketing newsletter... Crypto Marketing Newsletter Alex | |
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08-12-2011, 01:55 PM
| #3 | |
| HyperActive Warrior War Room Member Join Date: Jan 2011
Posts: 321
Thanks: 114
Thanked 77 Times in 57 Posts
| Re: Selling the Bonus
Sometimes I'm only half as smart as I try to make people think I am, I have no idea why I didn't even think to look @ Halbert's archive. Thank you Alex!  Quote:
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08-12-2011, 08:14 PM
| #4 |
| HyperActive Warrior Join Date: Apr 2011
Posts: 264
Thanks: 8
Thanked 78 Times in 66 Posts
| Re: Selling the Bonus
You can get excellent examples of selling bonuses in Halbert's Boilerplate letters...which can be hard to track down.
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08-12-2011, 08:41 PM
| #5 |
| Copywriting 'Young Gun'  Join Date: Aug 2011
Posts: 34
Thanks: 0
Thanked 8 Times in 6 Posts
| Re: Selling the Bonus
Ben Settle is a genius, I love his work. In fact I've swiped a couple of his sales letters and put them in my "hush-hush" pile. Mainly all of his sales letters are focused on his bullet points... Which is mainly why I've swiped his material. Anyways, sorry for going of track. Best Regards, Tony |
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| bonus, selling |
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